When it comes to the domestic brands with the most abundant Elements in China, I believe many people will think of BYD. On the one hand, it is because it is the first brand named after the "dynasty sequence"; on the other hand, it is because it is the earliest and the longest-running domestic brand that insists on using the Chinese button.
Using dynasty to name the model can be said to be ingenious, but designing the English buttons in the car into Chinese characters is really full of Chinese cultural feelings. When Chinese button was spat on to the point of slag, Wang Chuanfu even responded: "This is our root, our culture, and if we are wrong, we must persist!" ”
Since Chinese button is so unpopular, is it that in addition to BYD, there is no other domestic brand that favors it? When Jiang Ge carefully inspected the domestic cars currently on the market, he unexpectedly found that there was also a domestic brand that also used Chinese buttons, which was Wuling. The model equipped with the Chinese button is the famous "National God Car" Hongguang MINI EV.
To know that the "traditional" English button to change to Chinese button, is not a cost-effective thing, in addition to challenging user habits, making people feel not "advanced", but also to spend an extra amount of money to change the mold.
Imported Acura
Domestic Acura
However, even if it was so thankless, Wuling still did it. Seeing this, many netizens wondered, changing the Chinese button is so uneconomical, why does Wuling still have to do this on the "non-profitable" Hongguang MINI EV?
There should be ideas to promote Chinese character culture, but Jiang Ge believes that the reason why Wuling did this may lie in the following two reasons. First of all, the first point is to further strengthen its own domestic brand identity, among many brands, Wuling's brand identity can be said to be the most embarrassing. From the perspective of the proportion of shares, SAIC Motor accounts for 50.1% of the shares, General Motors accounts for 44% of the shares, and Wuling Motors accounts for 5.9% of the shares, which is obviously a "joint venture" brand.
However, from the origin, brand ownership, and registration with the State-owned Assets Supervision and Administration Commission of The Guangxi Autonomous Region of China, and the authorization of the trademark to SAIC-GM-Wuling for use, Wuling is a domestic brand.
However, many netizens on the Internet believe that Wuling is a brand that is not foreign and not native, even if it is not a joint venture, it is not domestic. In fact, the identity of Wuling is similar to Volvo, which is still recognized as a Swiss brand, in the bones, Wuling is still a domestic brand.
At the same time, in order to further strengthen its domestic brand identity, Wuling has also begun to change everyone's perception through a variety of measures, such as changing Wuling to China's Wuling, and then using the Chinese button mentioned at the beginning.
The second point is to let the Hongguang MINI EV, a sacred car suitable for all ages, meet the needs of more different types of consumers. You know, the most popular place in Hongguang MINI is not in the first and second-tier cities, but in the third-, fourth- and fifth-tier cities.
For cities and young consumers, they basically know the meaning of the English buttons in the car, but those users with low cultural level or older age will have some difficulty when using the English buttons. At this time, if there is a clearer and clearer expression effect, easy to understand the Chinese button, I believe that these audiences will be more willing to accept the Wuling Hongguang MINI EV this cheap car. And Wuling, it is also to get the needs of the Chinese people, so they use this Chinese button.
2021 Macro MINI buttons
2020 Hongguang MINI buttons
Wuling's business experience is really a lot, but in any case, it can use the Chinese buttons on the car, and Jiang Ge feels that it is worth affirming, after all, promoting Chinese culture is beneficial and harmless. Of course, other domestic cars do not use Chinese button is also understandable, after all, this detail, the feeling is only temporary, in the final analysis, it is still necessary to return to reality, can not bring convenience to consumers.
Therefore, for cars that Chinese buttons, do we hope that there are more and more, or will we support the mainstream English buttons? Welcome to pay attention to "Car Domain Without Borders" and leave a message in the comment area below to share your thoughts on the Wuling Chinese button.