Farmer Xiao Fang brother, sitting on 3.25 million fans for more than three years, from hundreds of thousands of debts to 680,000 transactions to buy a house, how did he do it?
I summarized three points by watching his video repeatedly, especially the last one is particularly important, and everyone remembers to see the end. The article is a bit long, you can first click on the attention and collection.
First, there are constant changes in the selection of topics.
Farmer Xiao Fang brother just began to shoot a video of picking fruit no one watched, and then sang and adapted songs in the field, slowly popular, from a few dollars to dozens of dollars to hundreds of dollars a day, and began to shoot strips, find someone to partner to shoot rural strips, and it was not popular, sharing the trend of cave anecdotes in his hometown, and fans rose.
For newcomers I think this is particularly important, sometimes we will put their own thinking card is very limited, every day is to shoot repetitive content, so the more you shoot the more uninspired, then we can know through the success experience of the farmer's little brother, success lies in continuous attempts, after trying in different fields, you can know what users really like to see.
I personally think that at the beginning, when our fan base is not enough, we don't have to think about vertical, by trying to find the points that users are interested in first, and then continue to dig deeper, first do the traffic and then say.
Second, we should be very clear about what kind of feelings we want to convey to the audience about the content we output, that is, what value to convey.
Whether it is dry goods sharing, or experience sharing, or happy sharing, if we are all confused, it is conceivable that people watching the video do not know what you want to express.
Just like when we write an essay, set the tone first.
After it is settled, we have to go through various scenes, whether it is language, text, or background music, all of which have additional elements to serve the tone of our theme, maximizing the atmosphere that this tone can produce.
Only in this way can it resonate with the audience to a greater extent.
For example, the peasant xiaofang brother, the tone of his video is pastoral, comfortable life, he uses the surrounding environment vividly.
Third, if you look at a thing and encounter a bottleneck period, you must also insist on doing it.
When the peasant Xiao Fang brother first made the video, his wife also disagreed, but he recognized that this self-media could make money, even if others paid 200,000 yuan to ask him to go out to work, he refused.
He firmly believes that self-media can earn more.
So when something has not yet produced results, we should not always deny it, but dig deep with a persistent mentality.
In a sense, this is also a process of self-learning.
Everyone has also seen that my current analysis of Internet celebrities is relatively much better than before, and the income is more than ten times better than before.
But I know that this is still far from my goal, more than 10,000 plays are still too little, I often watch other people's works, see other people's hundreds of thousands of plays I am always looking for what is the gap between me and others, and constantly make up for the gap, will slowly get better. It doesn't matter if the road is a little slower.
Well, I will share so much with you today, I don't know if it inspires you? Are there any bottlenecks in your creative path now? Does the earnings break through 10 yuan per day? Feel free to leave a message in the comments section.
Finally, thank you all for your continued support. I hope you all have a good return.