Source: China News Network
@China News Network
Reporter: Yuan Xiuyue
Cottage stars are not unusual, and many people are popular because they collide with the faces of stars, or imitate the stars to sing and act. In the past, copycat stars were more active offline, going around in caves and performing commercially.
With the rise of online live broadcasting, copycat star anchors have also emerged. Recently, an anchor named "Kobayashi Xinru" caught fire.
Video screenshots
In the live broadcast room, the anchor imitated the blind section of Xia Ziwei in "Huan Zhu Gege", saying that unless the rocket or carnival can cure Ziwei's eyes. Subsequently, it attracted the first big brother of the list to angrily brush the rocket tip. The anchor cried with joy and said on the spot that Ziwei's eyes saw it.
Clips such as "Ziwei was cured of her eyes by a big brother in the list" appeared on the hot search, causing heated discussion among netizens. Some people joke that this is probably the legendary "see the money eye open", "the ability to cure ziwei eyes", "contemporary medical miracle". Some people also expressed disgust that this "Ziwei" ruined the Ziwei in the young memory. Others said it was a blatant request for a gift.
Screenshot of the comment
In addition to live broadcasting, the blogger also imitates the classic bridge section of "Huan Zhu Ge Ge" and sings classic songs in the play, etc., almost every imitation video has tens of thousands of likes, and its short video platform has more than 2.8 million fans.
In recent years, there have been many cases of disputes caused by copycat stars. In 2015, because "grassroots singer" Ding Yong used his name and photo to carry out for-profit propaganda on Weibo, singer Wang Feng sued Ding Yong to the court for infringing on the right to name and portrait, demanding that the infringement be immediately stopped and that he pay 450,000 yuan in damages for infringement and 50,000 yuan in consolation money for mental damages.
Screenshot of Weibo
In the same year, Gao Xiaosong also sent a Weibo complaint that he was "shanzhai", and at the press conference of a certain enterprise, he advertised "Gao Xiaosong reproduced "You at the same table", but it was The cottage "Gao Xiaosong" Yang Zhiyong appeared. After that, the man responded and apologized to Gao Xiaosong.
In 2018, singer Han Hong also sent a Weibo condemnation of "copycat Lin Junjie", "Imitation show, we can all accept, because we all have to live, to eat, let you go, but you use the name of 'Lin Junjie' to deceive consumers is too shameless!" It is understood that since 2013, an imitator named Fan Yixian has participated in various programs by imitating Lin Junjie. Sometimes when participating in commercial performances, it is directly publicized that it is Lin Junjie's own activities. Later, according to media reports, the two sides have reached a settlement and supervised each other.
On the short video platform, there are anchors such as "Shanzhai Zhao Liying" and "Cottage Jay Chou", and there are many fans. In fact, in addition to entertainment ridicule, there are legal risks in imitating the image of stars. Copycat celebrities use the so-called "star face" to participate in public activities, borrowing the reputation and image of others to obtain commercial benefits, which is likely to infringe on the rights and interests of the star himself.
Article 39 of China's Copyright Law stipulates that performers enjoy the right to protect the image of the performance from distortion. If you sing a song in a play without the permission of the copyright owner, you will also infringe the copyright. Article 38 of China's Copyright Law stipulates that performers shall obtain permission from the copyright owner and pay remuneration for the use of other people's works for performances. In addition, if the image and name of the celebrity are impersonated and engaged in business activities "in a false manner", it may also cause fraud against consumers.
After "Kobayashi Xinru" was reported by the media, it has changed its online name to "Xia Ziwei", and also released videos of modern costumes such as "Life cannot be smooth sailing" and "Life is not brilliant without setbacks", which seems to be a response to external doubts, but its copy still carries the label of "Xiaolin Xinru".
As the saying goes, if you ascend high, you will fall heavily. However, for the "shanzhai star anchor", it is also necessary to realize that the traffic it obtains is largely derived from the image of the star and the creation of film and television dramas. Moderate imitation of celebrities to entertain the public is not impossible. But "see the money eye to open", so Ziwei, it is better to "blind". In order to ask for the gift blatantly, so imitated, only to see the smell of copper, not to see the awe.
"How good it is to be yourself", some netizens commented. Qi Baishi also said: "Those who learn from me are born, and those who are like me die." The same is true for anchors, blind imitation, do not understand innovation, no matter how much traffic will eventually die.
Recently, the Ministry of Culture and Tourism issued the "Measures for the Administration of Online Performance Brokerage Institutions (Draft for Comment)", which mentions that online performance brokerage institutions must not induce users to consume by means of false consumption and leading tips. As an Internet celebrity anchor, instead of thinking about how to attract eyeballs, rub hot spots, rub edge balls, and test on the edge of the law, it is better to improve your own level and make high-quality and distinctive content.