Recently, some netizens broke the news that Song Ziwei has resigned from Li Auto. Another person familiar with the matter revealed that Song Ziwei is indeed no longer in the Feishu address book of Ideal Company, and she has left before the holiday.
In this way, Song Ziwei has only stayed in Li Auto for one year, which is still very short. Regarding the resignation rumors, neither Song Ziwei nor Ideal made any response.
According to a person familiar with the matter, perhaps, at the end of August and the beginning of September, Song Ziwei had already had the idea of leaving, and she did not complete the resignation process until the end of September.
At present, Song Ziwei's Weibo is still being updated, and the latest news shows that she is traveling in Guangdong, and she said that the National Day holiday is too lively.
Song Ziwei graduated from Shanghai University and moved from Huawei to vivo in 2019 to become a product manager of its sub-brand IQOO.
In July of the same year, Song Ziwei made her debut at the iQOO Neo press conference, and with her long legs and good looks, she attracted countless fans at the press conference.
In mid-September 2023, Song Ziwei resigned from iQOO for personal reasons, and at the same time it was revealed that she had joined Li Auto, but she did not know the specific position she held.
In November 2023, Song Ziwei announced her entry into the automotive circle, and also responded to her resignation for the first time through Weibo, and announced her next step.
Song Ziwei posted on her personal Weibo: "I am actually very simple, I made mobile phones because I loved digital. It was also because of my love that I chose the automotive industry this time. ”
Song Ziwei said that joining Li Auto was her own voluntary decision, and it was her own resume that she took the initiative to submit, and it was not dug up by Li Auto.
In December 2023, Song Ziwei made her debut as an employee of Li Auto and served as a keynote speaker at the Li Auto intelligent software conference. Since then, Song Ziwei has not had many opportunities to appear in public.
In the past two years, the marketing of the automotive industry has gradually become mobile, and many talents in the mobile phone industry have also begun to enter the automotive industry.
Among the many job-hoppers in the mobile phone industry, Song Ziwei is the most popular, thanks to the fact that she hosted many press conferences in vivo back then, and was called "Song Thigh" by netizens.
As a traffic figure in the automobile and mobile phone industry, Song Ziwei's popularity is still extremely high, and judging from her entry and resignation events alone, she has been on the hot search several times.
In July this year, Song Ziwei also appeared on the hot search, when Song Ziwei shared her experience of buying new products, saying that she would leave the best experience for 7 days and return the rest.
Although Song Ziwei's remarks were more about complaining that she had bought a bunch of products that were not very useful, her practice still caused a lot of controversy on the Internet.
Song Ziwei also apologized in the follow-up, saying that her behavior was wrong and very bad, and she would be cautious about every purchase in the future, please supervise.
This matter is neither big nor small, but at least it shows that Song Ziwei's character is flawed.
A few more words
At present, the founders of the new car-making forces are basically the founders themselves, and they have established themselves as "Internet celebrities" and brand spokespersons, and the results are very good.
When it comes to Li Auto, the spokesperson that most people think of is basically Li Xiang, which means that Li Auto does not need Internet celebrity employees like Song Ziwei.
Since the official announcement of joining Li Auto last year, in just one year, Song Ziwei has been exposed to resigning, and the reason for her resignation and the next stop are unknown.