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Ge Jun, founder of the three-legged Wuyuan Universe Project

author:ZAKER

Great Qianyuan, the beginning of all materials

——Interview with Ge Jun, founder of the three-legged Wuyuan Universe Project

Since 2021, the popularity of the meta-universe has continued to rise around the world, becoming a hot spot in science and technology and investment, and a new highland for scientific and technological innovation competition, and major digital technology giants at home and abroad have also opened the pace of exploration of the meta-universe. Beijing Sanzu Wuzhiku Network Technology Co., Ltd. and its founder Ge Jun firmly grasped the historical opportunity, grasped the pulse of the times, and became an important member of the wave of meta-universe development. Ge Jun empowers the core of the meta-universe value with its unique traditional Chinese culture, promotes the extension of the meta-universe connotation, gives the meta-universe a vigorous vitality, and also uses the meta-universe as a material carrier for cultural output, boosting Chinese culture to go abroad and go to the world.

Ge Jun, founder of the three-legged Wuyuan Universe Project

Predict the world outlet, the original system platform

The term metaverse first came from the American science fiction novel Avalanche. The novel depicts a virtual world parallel to the real world, metaverse. Today, the metacosm refers to an immersive virtual world, metaverse in English. This virtual world is composed of 3D technologies such as VR (virtual reality), AR (augmented reality) and the Internet. Users can feel a different life in the metaverse, or experience a world completely different from the real world. In March 2021, Roblox, the first stock of the metacosm concept, was officially listed on the New York Stock Exchange in the United States, and metacosm quickly became one of the hottest concepts in the fields of technology, venture capital, and the Internet. However, before that, Ge Jun discovered the value of the meta-universe with keen business judgment, and began to lay out the company's meta-universe development strategy goals, develop the three-legged Ubico IP, and in July 2021, he took the triped Ugen universe to the China Internet Conference, standing at the forefront of the trend of scientific and technological development. On October 29, 2021, Zuckerberg announced that he would change the company name from Facebook to Meta, indicating his determination to enter the meta-universe, followed by Microsoft, Google, domestic Tencent, Baidu, Ali, Today's Headlines, JD.com and some large and small online game companies announced their entry into the meta-universe, which proved Ge Jun's forward-looking and keen business vision.

Thousands of things, the eyes are the outline. Every entrepreneur must find the right direction to move forward and accurately position the enterprise when setting sail. For Ge Jun, he learns from the successful people of his predecessors as much as possible, has a far-sighted vision, a broad vision, and a broad mind, and plans development ideas with the realm of "jumping out of the sea to see the sea". In Ge Jun's view, the current scientific and technological innovation and development is in the ascendant, and the metacosm is stepping from emerging industries to the future world. Although major Internet companies are speeding up the development of the meta-universe, they have only seen the investment heat of the meta-universe industry more, and have not thought about how to integrate the development resources of the meta-universe, paying more attention to grabbing the outlet, going to the project, finding resources, and promoting consumption. In this regard, Ge Jun pays attention to the systematic and holistic development pattern of the company's metaverse industry when laying out the company's metaverse industry development pattern, pays attention to giving the metaverse cultural connotation, and promotes the development of the company's metacosmic industry by excavating the multicultural nature of the metacosm. Ge Jun believes that the emergence of the metacosm is essentially the product of bandwidth and computing power upgrades, and since China's reform and opening up, economic development has experienced the era of recklessness, technology, knowledge, and the era of metacosmity should be the era of culture.

The entry point of the three-legged Wuyuan Universe in the meta-universe industry is the super cultural entertainment platform, including seven major structures such as three-dimensional social APP, film and television, animation, toy hand-made peripherals, online game mobile virtual reality, amusement city, and e-commerce. Based on the worldview of the metaverse, Ge Jun pursues the concept of map and coordinate concept when creating these architectures, and makes these architectures complementary and mutually supportive concepts. On the one hand, he wrote the trilogy of the metaverse world view of "Shooting Sun", "Dark Night", and "Killing God", which can form film and television, animation, film and television, animation can form toy hand peripherals, and meta-universe world and film and television animation can form online mobile game virtual reality. Film and television anime images including our metaverse worldview can form a disney-like amusement park. Through such a commercial layout, Ge Jun laid out the strategic development goals of the universe into an organic whole, avoiding the fragmentation of the concept of the metacosm and the fragmentation of the industrial chain.

Ge Jun, founder of the three-legged Wuyuan Universe Project
Ge Jun, founder of the three-legged Wuyuan Universe Project

The common culture of the world, the heavy instrument of the target country

Three-legged crow is also known as three-legged golden crow, in ancient Chinese mythology, there is a black three-legged crow in the center of the red sun, the black crow crouches in the middle of the red sun, surrounded by a golden light flashing "red light", so it is called "golden crow". The Classic of Mountains and Seas and the Great Wilderness of the South Classic has "Xi He, the wife of Emperor Jun, born for ten days"; the Classic of Mountains and Seas and the Overseas East Classics says, "There is Fuso on Yutani, bathed in ten days, and in the north of Black Tooth." In the water, there are large trees, nine days under the branches, one day on the upper branches"; these records show us the cultural allusions of the three-legged wu, as well as the historical and cultural origins of the three-legged wu known as the archaeopteryx of the Chinese nation.

Ge Jun, founder of the three-legged Wuyuan Universe Project

Ge Jun values the cultural value of the three-legged wu, not only because it carries the essence of thousands of years of traditional Chinese culture, but also because the three-legged wu has worldwide significance and value. The crow is a symbol of supreme intelligence and ability in the world's number one hit TV series, Game of Thrones. The three-legged crow is the highest symbol of power of the Korean state, the companion of the ancestor of the Japanese imperial family, the god Amaterasu, and the symbol and mascot of the Japanese national football team, which has long gone out of the world and profoundly influenced the East Asian cultural circle. Moreover, the three-legged wu means "life is the same root, culture is the same origin", symbolizing the sun culture. According to the DNA analysis of the scientific community, the existing earth humans are from Africa, and the early civilizations of all continents have experienced the cult of sun culture, and this commonality can be connected through the cultural image of the three-legged ubiquid, which makes the three-legged Ubiquitous universe project naturally carry a cosmopolitan gene, which is very conducive to the development of the world.

China's economy has become the world's second, surpassing the United States is only a matter of time, Chinese products all over the world, but the export of Chinese culture is difficult, which is not only racial differences, the potential factor is the deliberate suppression of ideology, Confucius Institutes are closed in large numbers, Phoenix Satellite TV is limited to the Chinese circle, China's Internet is basically based on the domestic market, but a world power must have a matching world cultural status. Because of the isolation of mountains and seas, the formation of different characteristics of the East and West culture, there is no who is advanced and who is backward, each has its own essence and advantages, far from saying, China can defeat the epidemic, that is, oriental culture has played a major role. Culture is not only cohesive, defensive, but also offensive, and the collapse of the Soviet Union was the result of cultural invasion.

Therefore, the three-legged Wuyuan Universe hopes to become a national heavy weapon for the export of Chinese culture, and the Confucius Institute and Phoenix Satellite TV are the same. Although we are weak now, it does not affect the development potential, Shanghai was just a small fishing village before, but because it is China's first strategic location in the era of marine civilization, it has eventually become one of the world economic centers. Because it is the best representative of the global common culture, the development potential is huge. The world's common culture is only the sun culture, is unique, the representatives of other sun cultures in the world are character images, and the three-legged wu is a small animal image, which is neutral enough, cute enough, and is most conducive to global popularization. It can be said that the three-legged Wuyuan Universe Project has the same strategic position as Shanghai Municipality. The strategic goal of the three-legged Wuyuan Universe Project is a market value of ten trillion yuan, an international Internet giant.

The combination of nationality and cosmopolitanism has endowed the three-legged Wu with unique cultural values. Based on this, Ge Jun took the three-legged wu as the cultural core of the company's meta-universe strategic development, and designed and produced the three-legged wuyuan cosmic mascot. Domain name, mascot, world view, project name, brand five in one, has a strong ecological value. On the one hand, the three-legged wuyuan cosmic mascot has a leading nature, and the current major companies are scrambling to seize the layout of the meta-universe IP, but they have not created a meta-universe mascot with cultural value. On the other hand, the three-legged Ubiquila cosmic mascot has uniqueness, the external image of the three-legged Ugo is three-legged, and all the animals in the world, including in the film and television anime in literary stories, are basically two legs and four legs, without three legs, and this uniqueness makes the three-legged Ugo have a unique value. In addition, the three-legged Wuyuan universe mascot has aesthetics, the divine beast, with flames, with VR sunglasses, can make consumers feel the beauty and coolness, feel the parallel world charm of the metacosm (October 10, 2018, the three-legged Wuyuan parallel continent map was officially launched, this day, also as the first year of the three-legged Wuyuan era, October 10 as the three-legged Wuyuan universe festival. )。 Handmade into a working toy is also very suitable.

The unique cultural value also gives the three-legged Wuyuan cosmic mascot a huge economic value, and the three-legged Wuyuan cosmic mascot handmade can be developed into a national ceremony, which can become a sculpture in all the yuan universe parks in China and a national amusement city sculpture. At present, Ge Jun is leading the company to design the zodiac version and the zodiac version of the three-legged Ugen universe mascot, the blind box ecology is being built and this is only the first step in the company's development of meta-universe IP, the three-legged Ugen universe trilogy and animation ecology have hundreds of character animal artifacts (living artifacts) image, the future IP development will continue to flow.

Ge Jun, founder of the three-legged Wuyuan Universe Project
Ge Jun, founder of the three-legged Wuyuan Universe Project

Innovation leads the network, architecture eliminates hidden dangers

The spirit of innovation is the soul of enterprise development, the driving force of enterprise progress, the inexhaustible driving force for the prosperity and development of the nation, and the key move to break through the bottleneck of world economic growth and development and accelerate the transformation of new and old growth momentums. From the beginning of the layout of the meta-universe development strategy, Ge Jun was inspired to build the three-legged Wuyuan universe into a national heavy instrument for the export of Chinese culture to the outside world, to face the world, to spread the coordinates of the meta-universe to every corner of the world, and to become a real scientific and technological national enterprise.

In Ge Jun's view, the current era is an era of change, and the Internet will reshape the world economy and national boundaries to a large extent. China's internet giants' move towards the international capital market may also be a note on the integration of the whole world, reflecting China's openness and self-confidence. This is also the direction that should be adhered to. However, for a country's economy, a large amount of profits flow overseas, and domestic investors are not involved, which is inevitably a hidden danger. Therefore, the financing strategy of the three-legged Wuyuan universe project will take 10%-20% of foreign capital as the control range, refuse a large number of foreign holdings, avoid profit outflow, and let the progress of enterprises truly promote the development of the country and boost China to seize a new round of scientific and technological revolution. Based on this, the three-legged Wuyuan Universe Project hopes to obtain the support of domestic venture capital capital, no longer repeat the difficult process of Ali Tencent Didi, and the domestic Internet industry, most of them are Ali or Tencent, in other words, there are a large number of international capital holdings behind it, in the great historical transition period when China's economic aggregate surpassed the United States to become the world's first, most of the profits became the acquisition of international capital, and then affected the entire country and the people through the economy, which will be very regrettable. The three-legged Wu hopes that the capital giants will invest in the shares in their personal capacity, reduce the proportion of foreign capital, change the layout of a strategic point, permanently suck blood, and reorganize the capital structure of China's new Internet industry.

Of course, when Ge Jun laid out the three-legged Wuyuan universe, he also carried a worldwide strategic thinking and developed in the direction of internationalization. On the one hand, the three-legged Ugen universe mascot itself is cosmopolitan and easy to be accepted; on the other hand, the three-dimensional social APP of the three-legged Ugen universe is unique in the world, and the social APP in the world, including the website, has no map concept, no coordinate concept, and all the users are independent of each other and have no connection in position. And everyone in the three-dimensional social APP of the three-legged Uyuan universe has a position relationship. All are in the worldview of the story, with strong ecological relationship interaction and strong position relationship interaction, different people can choose to be close to different human coordinates, which will be very attractive and adhesion.

In Ge Jun's business landscape, the metacosm will be a comprehensive integration of information technologies such as virtual world, e-commerce, entertainment games, animation development, social media, decentralized technology, blockchain technology, artificial intelligence, cloud computing, and 5G. Ge Jun said: "The metacosm from the conceptualization of intruding into people's cognition, and then to the major Internet companies have squeezed into the track, making a full preparation for commercialization, but the future metacosm will not build a commercial foundation with bubbles." Only with valuable, cultural, connotation and strength of the product as a support, the metacosm can go from concept to life, from virtual to practical, and our company is committed to this, with the development of metacosmity mascots as the origin of outward radiation, through scientific and technological innovation to continuously achieve the integration of concepts and products, deeply involved in the business revolution of metacosmology, and actively participate in the wave of world scientific and technological development.

"The road is long and the road is long, and I will seek it up and down." Wise, resolute and courageous, Ge Jun has turned his lofty ambitions into a driving force for struggle, seized the opportunity of scientific and technological development, and used new industrial opportunities to create his own core competitiveness, and has made remarkable achievements. In the future, Ge Jun will further build a strong technical system support, strengthen the innovation of business models and industrial chains through the collision of cultural connotation and scientific and technological elements, promote the deep integration of the digital economy and the real economy, and create a fairer, more inclusive and more sustainable new model of digital economy.

The three-legged Wuyuan Universe Project hopes to carry out one or more strategic development cooperation with colleagues across the country in film and television, animation, toy hand-made peripherals, online game mobile games virtual reality, and amusement parks, and sincerely welcomes relevant parties to contact each other and jointly export Chinese culture to the world. The three-legged Wuyuan Universe project is very eager to get government-level support, we are headquartered in Beijing, because this is the Chinese cultural center, but involving industry, such as film and television bases, toy hand offices, amusement parks, etc. can be split at the provincial capital level or some prefecture-level cities, five years later we will help local enterprises to carry out Internet + industrial upgrading.

Ge Jun, founder of the three-legged Wuyuan Universe Project

We hope that China will not only be a major exporter of the world economy, but also a major exporter of culture, and completely change the situation of the international community dominated by Western culture.

Chinese Cultural Information Association Ren Hong

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