The pain point of the current film industry is criticized because the "fast food" film abandons the essence of film creation and focuses on the maximization of economic benefits in film production, resulting in certain problems in the film presented, whether it is story content, structural integrity, and character shaping, which also makes many viewers sigh that there are fewer and fewer good movies now.
Among the many film types, domestic love is the most complained about, there is no expression of true feelings, can not empathize with the audience, and only rely on routines to earn box office has also lost word of mouth. Domestic romance films have always stayed in the old concepts of strong men and weak women, Mary Sue, domineering presidents, good wives and good mothers, and the design of the plot is often divorced from the reality of life, resulting in difficulties in convincing the audience, of course, it will not recognize the values expressed.
Although many movies are currently complained about by the audience, they are still the mainstream way of mass entertainment. After the darkest moment of the first two years, the film industry has slowly recovered, and from the relevant data released, Wanda Film continues to be at the forefront of the industry, achieving a turnaround in the first half of 2021. It is reported that Wanda Film's cumulative box office in 2021 was 6.22 billion yuan, the number of moviegoers reached 160 million, and with the profits of overseas Wanda cinemas, Wanda Film's rapid recovery is also relatively easy.
Wanda Film can make steady progress in the post-epidemic era, in addition to Wanda's huge brand energy and strength, its success in creating IP is also indispensable. Series such as "Detective Chinatown" and "Manslaughter" controlled by Wanda Film have brought billions of box office to Wanda in 2021 and obtained rich market returns. On the other hand, Wanda Film has accelerated its expansion and continuously improved its market share, with a market share of 15.3% by the end of 2021, and all its theaters add up to 790, which is undoubtedly the industry's leading enterprise.
In the future, Wanda Film will continue to deepen the asset-light management output, and take advantage of Wanda Film's standardized, systematic, sufficiently influential and economically beneficial brand degree in operation and management, as well as a mature and reliable business team, which will continue to empower the development of the film and television industry and the prosperity of the local real economy.