In recent years, with the country's increasing emphasis on ecological environmental protection, major enterprises and brands have a deeper understanding of "protecting nature", "protecting biodiversity", "promoting harmonious coexistence between man and nature", "green, environmental protection and low carbon". Just like the pioneer enterprise of biodiversity conservation, the plant doctor, with years of perseverance and action practice, it has successfully created its own brand's unique public welfare moat.
Plant Doctor "Biodiversity - Alpine Plant Conservation Action" fleas project base
In 2017, under the initiative of Professor Pei Shengji, the founder of Chinese ethnobotany and chief scientist of plant doctors, the "Biodiversity - Alpine Plant Conservation Action" was launched; In 2018, plant doctors became a pilot enterprise of the Global Environment Facility (GEF) and abs of the Ministry of Ecology and Environment of China, and were invited to attend the United Nations Biodiversity Conference (COP14) in the same year. In 2019, as one of the first batch of enterprise representatives, the Declaration on partnership between Chinese enterprises and biodiversity was signed with the Ministry of Ecology and Environment of China. Up to now, the plant doctor has restored 5590 acres of alpine ecological environment in Yunnan, and jointly launched the world's first botanical special award - Wu Zhengyi Botanical Award.
Plant Doctor Launches "Biodiversity - Alpine Plant Conservation Initiative"
From the perspective of internationalization, in order to call on more people to protect biodiversity, in October 2020, the "UNDP-DR PLANT Biodiversity Conservation and Sustainable Use Project" was signed in the United Nations Building, and plant doctors became the first cooperative brand of biodiversity conservation cosmetics in the United Nations. On May 18, 2021, the "UNDP-DR PLANT Biodiversity Project" was officially launched in Kunming, which is an innovation in the cooperation between undp, yunnan academy of forestry and plant doctors in yunnan biodiversity conservation, and has an exemplary role in exploring new methods and models of conservation and promoting the concept of a community with a shared future for mankind to penetrate the hearts of the people in mountain communities. On October 11-15, the first phase of the 15th meeting of the Conference of the Parties to the Convention on Biological Diversity (COP15) was successfully held in Kunming, Yunnan Province, and plant doctors, as invitees, focused on the theme of the conference "Ecological Civilization: Building a Community of Life on Earth" and conducted in-depth exchanges and discussions with various forces.
"UNDP-DR PLANT Biodiversity Project" signed at the United Nations Building (Xie Yong, Founder and Chairman of the Plant Doctor Brand [right])
"Respect nature, advocate science, give back to the society", plant doctors to protect nature, biodiversity into the brand development concept, unswervingly to achieve the "harmonious coexistence between man and nature" of the beautiful vision to help, I believe that in the future, plant doctors will continue to be presented with the original intention, steadily promote the construction of the earth's community of life.