preface
For today's automotive industry, nothing is more topical than new energy vehicles, from various spontaneous combustion to various rights protection, which can't help but make people sigh. New energy vehicle companies, which were once enthusiastic, now have to face the reality: the faster the new energy market develops, the more problems are exposed.
In view of the various phenomena of new energy vehicles, there are naturally two different voices in the industry. On the one hand, it is believed that new energy vehicles will promote the reshuffle of the entire automotive industry and enhance core competitiveness. On the other hand, it is believed that the new energy market is not mature enough, there are still many flaws in new energy vehicles, and many automakers are using the guise of new energy vehicles to play with other ideas.
Of course, we do not want to build a conclusive conclusion for new energy vehicles, but we want to let everyone see some chaos in the new energy market and reasonably avoid pits on the occasion of 3.15.
Phenomenon 1: Spontaneous combustion occurs frequently
Almost no brand dares to say that its new energy vehicles have not spontaneously combusted, and spontaneous combustion can be said to be like a sharp sword hanging above the head of new energy vehicle companies at any time, because once the new energy models of the car companies spontaneously combust, it means that safety is challenged.
Even Tesla, Weilai positioning high-end new energy brands can not avoid spontaneous combustion, and there are many reasons that can cause spontaneous combustion, such as excessive charging, improper charging operation, in addition, many new energy manufacturers will now use ternary lithium batteries as the power of new energy vehicles, although the energy density of lithium batteries is greater, but the flash point is lower, in the event of impact or in the case of high temperature, it is easier to spontaneous combustion, it is worth mentioning that there is no technology to ensure that the battery is 100% absolutely safe.
Phenomenon 2: Endurance virtual standard
The impact of new energy vehicles on users far exceeds expectations, which is also the main reason why consumers are reluctant to choose new energy vehicles. Many models with a comprehensive working condition range of 400 kilometers and 500 kilometers have a 30% discount on the actual endurance, and even some brands have a 50% discount on the endurance in winter.
Because there are many factors that affect the endurance, including battery capacity, driving habits, vehicle weight, temperature, etc., car companies deliberately exaggerate the mileage value, and then force themselves to explain through various reasons, so as to achieve the purpose of deceiving consumers, and this is a common problem that needs to be solved urgently.
Phenomenon three: blind booking to follow the trend
In the past year, the automobile circle has suddenly blown up the "blind booking wind", especially the new forces of car manufacturing, and many new cars that have not yet been listed have launched "blind booking". Some of these cars do not even have a pre-sale price, you can book a car. For blind users, manufacturers usually give many preferential or welfare policies in the later stage, such as sending maintenance, decoration packages and so on.
Unfortunately, not all directions are the same as the user's expectations, before a brand owner because of blind booking and rights protection, the cause is out of trust in the brand, as the first batch of "blind" car owners, in fact, have very big expectations for the new car, did not expect to wait for 11 months to get the car, only to drive thousands of kilometers, brake pads abnormal sound, steering abnormal sound, chassis abnormal sound, compressor noise and other issues have appeared, really shocked the owner.
Phenomenon four: car machine advertising cumbersome
Remember when Lei Jun announced the car, many people were joking: "Is it not necessary for Xiaomi's cars to skip advertising after being charged as a member?" Although this is a joke, but there have been many car manufacturers can not hold back, set up the boot advertisement, before there have been many car owners complained that this kind of advertising to the driving added safety hazards, advertising occupies the large screen in the middle of the vehicle, and blocked all the interactive functions, can only be manually closed.
So why do automakers still take risks and do such a bad thing? According to statistics, the number of motor vehicles in the country will reach 395 million in 2021, and once the on-board advertising is opened, the benefits brought by this are immeasurable. Honestly, implanting ads in car systems is a positive disrespect for users and should not become a common phenomenon.
Phenomenon five: Bundling
In most people's impressions, the bundling is generally played by traditional car companies, such as boutique packages, insurance, maintenance, etc., in short, it is to turn users into a "cow" and squeeze every once in a while.
As everyone knows, playing the trick of bundling sales, new energy brands have more than enough, such as Tesla, in the Chinese market, Tesla is the undisputed, the most successful new energy brand, even if Tesla's interior is simple, rough workmanship spit is endless, but sales are repeatedly record highs. And Tesla play bundling is not a layman, the previous domestic Model 3 because of the price increase and disguised bundled sales of "basic version of assisted driving function (AP)".
Phenomenon 6: Charging pile installation is difficult
In 2021, the production and sales of new energy vehicles in the Chinese market reached 3.545 million units and 3.521 million units, respectively, an increase of 1.6 times year-on-year, and the market share reached 13.4%, 8 percentage points higher than that of the previous year. With the continuous improvement of the ownership of new energy vehicles, charging piles have become a new problem.
At present, most of the new energy brand charging pile installation work is to find a third-party company in charge, in other words, the progress of installing the charging pile is actually disconnected from the manufacturer, so many new energy vehicle owners reflect that electric vehicle charging is difficult, charging is slow, charging pile has safety hazards, which is the same as what netizens said: "Once you pay the money, you become a grandson, the manufacturer is the uncle." "In addition, due to the relatively high price of piles equipped with cars, some users will choose other channels, and some mixed products on the market will enter the field of use, causing safety hazards to electric vehicles and users."
Phenomenon seven: the intelligent car machine is out of control
Many people may have encountered the phenomenon of car multimedia central control screen death or failure, because as long as it is electronic products can not be avoided, but with the car manufacturers habitually cancel the traditional material force button, all the functions are collected on the central control screen, the problem of car machine crash, black screen has gradually become one of the mainstream problems of today's cars. We learned from the complaint data released by a platform that new energy vehicles with a high degree of intelligence can be described as the hardest hit areas.
Imagine driving on the highway with ACC cruising, suddenly the central control screen in the car is black, not only can not use navigation, music and other software, but also can not control the air conditioning and ACC, this degree of danger can be imagined.
Phenomenon 8: The battery decays too quickly
Just like we usually use mobile phones, computers and other products, after a long time, charging will also appear slower and slower, the battery life will be shorter and shorter, etc., most of which can be attributed to the attenuation of the battery. The new energy vehicle also cannot escape the power battery attenuation link. At present, most of the power batteries of new energy vehicles are lead-acid batteries, lithium batteries, and nickel-metal hydride batteries.
If coupled with improper use and frequent charging, the degree of battery attenuation will be further accelerated, before an overseas media on the global 6,000 pure electric vehicle use data analysis believes that pure electric vehicle power battery capacity will attenuate by an average of 2.3% per year. If it is such data, it may be acceptable, but there are some small brands in China that do not even have factories, and the batteries used are more inexpensive, and the battery attenuation is even more than 5%, which is very uncomfortable for the user's later use. For example, a car owner complained that just after returning to the car, he found that the pure electric endurance was only about 55 kilometers, and the follow-up voyage of more than 5,000 kilometers was less than 40 kilometers.
Phenomenon Nine: False Marketing
False marketing by automobile manufacturers can also be said to be strange, especially new energy vehicles are more common, before there were netizens complaining that he bought an electric car, the publicity can be charged to 13 degrees, and the actual can only be 10 degrees. Manufacturers advertise that the pure electric mode can reach 70 kilometers, and can be tested many times only about 45 kilometers. The actual performance of this near-premature death hurts the consumer's heart, which ultimately leads to the reluctance of consumers to choose pure trams.
Phenomenon 10: "Old Man Music" prevails
The old scooter is called "old man music", with the body of its small car plus no driver's license, no need to license, has been loved by the majority of the elderly. But in fact, many low-speed and low-endurance pure electric vehicles and "old man le" is almost no difference, in the past few years rely on policy subsidies to barely survive, but after the electric vehicle is withdrawn, it gradually fades out of vision.
For consumers who buy this type of product, it is the most painful, not only can not guarantee after-sales, but also the retention rate is very low, and after a few years it becomes industrial waste.
Of course, the chaos of new energy is far more than this, only when consumers' awareness of rights protection continues to awaken, and the main engine factory regards integrity as a responsibility and an attitude, the automobile market can develop harmoniously and healthily
Note: The above pictures come from the brand official