The divorce between Big S and Wang Xiaofei is still vivid, and it has recently broken out that Big S remarried 20 years ago his old love - Han Xingju Junye. This melon is wave after wave, and the editor is stunned.
Some people expressed confusion about such "farces", and some people sent blessings. I just want to say that everyone has the right to pursue happiness, but in the entertainment industry, "happiness" is always changing rapidly, and it has added a lot of drama. Because of this "middle-aged online love" with Big S, "Gu Junye", a Korean, has also caught fire in China, and the last time a Korean who was so popular in China was probably Song Zhiya.
Song Zhiya quickly went out of the circle because of participating in a Korean love roundup, and with the help of the huge traffic of Douyin, this Korean Ernie, who has both emotional intelligence, beauty and strength, has captured many Chinese fans for a time. During that time, I brushed ten vibrato, and I am afraid that seven of them were about Song Zhiya. Watching the popularity of "Song Zhiya" getting higher and higher, some companies have also begun to play the idea of this name.
According to the trademark inquiry of bird enterprises to intellectual property platform, Hangzhou and dropper innovation culture media co., LTD. registered many trademarks of "Song Zhiya", covering categories such as clothing, shoes and hats, cosmetics, and communication media. The trademark status is pending.
So is it feasible to register a national trademark in the name of a foreign celebrity? The jordan sports dispute with star Michael Jordan is a good example.
In the 2012 "Qiaodan" trademark dispute case, it was not until 2016 that the Supreme People's Court issued a final judgment, finding that the registration of the disputed trademark "Qiaodan" by China Qiaodan Company infringed Michael Jordan's prior name rights and violated the Trademark Law.
A trademark case takes up to four years, during which time the costs and losses faced by businesses and individuals are incalculable. Article 31 of the Trademark Law clearly stipulates that applying for trademark registration shall not prejudice the existing prior rights of others.
The "prior right" provided for in this article refers to other rights other than trademark rights, such as trade name rights, copyrights, design patent rights, name rights, portrait rights, etc., that have been obtained before the trademark application for registration.
Therefore, when applying for trademark registration, enterprises or individuals should try their best to avoid choosing celebrity names, so as to avoid trademark disputes in the future and bring losses to enterprises in the future.