Stars with goods, many people say that it is a dimensionality reduction blow, because the stars themselves bring their own traffic and fans, compared to ordinary people with goods, they have natural advantages! But among the many stars with goods, there is one type of person who can be called a ceiling, that is, the host!
Compared with the actors, the host's eloquence is better, they can perfectly cue into every process in the live broadcast, the response is faster, today, we will take two "typical" examples!
First place: Cao Ying, monthly sales of 65 million
Cao Ying, post-80s, post-90s friends should have an impression of her, cao Ying hosted the "Variety Show" ratings are very high, this show, in fact, is a collection of various funny works!
In addition to the identity of the host, Cao Ying is also an actress, participating in many classic film and television dramas, such as "Tianxian With a Sequel", "Nine-year-old County Grandpa", "Legal Lady" and so on!
After entering the field of bringing goods, the frequency of Cao Ying's live broadcast is very high, basically every day!
This is the official website to give the data with goods: in the past 30 days, Cao Ying sold 65 million goods!
65 million, according to the 20% commission, Cao Ying can take 13 million, as for how much the pit fee is, we are not very clear!
Of course, people who have watched Cao Ying's live broadcast know that Cao Ying's commission is definitely higher than 20%, because she likes to "play routines" very much!
Routine one: 1779 yuan down jacket sold for 179 yuan, in the live broadcast room to cry
If this down jacket is really worth 1779 yuan, Cao Ying should indeed cry, after all, a dress will lose more than a thousand, but what about reality? The price of this dress on other platforms is 129 yuan, some are even cheaper, in simple terms, Cao Ying will earn 50 yuan more than others in a dress!
Routine two: a watch of 1300 yuan sells for 9.9 yuan
Cao Ying sent benefits to fans, saying that the 1300 yuan watch only needed 9.9 yuan, as a result, some netizens found that the price of this watch on other platforms was 3.88 yuan, two pieces of batch!
Second place: Shen Tao, selling 32 million a day
Shen Tao, the host of many programs, "Love to sing will win", "Rush forward for love", "Love even looks", "It was so", etc., among them, everyone is most familiar with "Ace to Ace"!
Excellent eloquence, handsome appearance, Shen Tao do live streaming with goods, the conditions are absolutely top!!
On March 8, Shen Tao began broadcasting, do you know how many goods he sold that day?
In the live broadcast room, Shen Tao peddled women's skin care products, the profits of such products are very impressive, after a few hours of live broadcast, Shen Tao's data is: 32 million!
Calculated by 20% of the commission, Shen Tao can take away 6.4 million! With so much money, Shen Tao can't earn it for a year, right?
Unlike Cao Ying, Shen Tao never plays a routine with goods, takes the "small profits, high sales" route, introduces a product, immediately cue the next product, never drag mud with water!
From Cao Ying and Shen Tao, we can see that the host is too strong with the goods, to put it bluntly, they carry the goods as if the children have played at home, holding the handle!
Therefore, after the host "went to the sea" to bring goods, many Internet celebrities with goods circles called for a ban on star hosts from bringing goods, but what I want to say is that as long as the host can keep the bottom line of being a person and strictly abide by the rules of the platform, it is a good thing to bring goods, and everyone still has to look at this phenomenon rationally!