Is it shocking to see this long line? Such a queue scene, Chinese is now difficult to see. Why do you have to wait in such a long line? It's all because of McDonald's, now the Golden Arch.
On January 30, 1990, the first McDonald's restaurant in the SOVIET Union opened in Moscow.
On the opening day, a grand ribbon-cutting ceremony was held.
A sign was also deliberately made "Citizens of Moscow, this is the first Soviet McDonald's restaurant" to commemorate this historic moment.
At this moment, there was a long line outside McDonald's.
McDonald's is expected to have thousands of people coming to eat on the opening day, and the queue scene is a big surprise.
Moscow in January is not the usual cold, for a McDonald's does not care so much, really food without borders ah.
Restaurant attendants hand out Small McDonald's advertising flags to customers in line.
Finally, we entered the McDonald's restaurant to taste the legendary American fast food and try this decadent capitalist way of life.
Inside the restaurant, people are eager to wear, this face, haha.
There are many customers, and there are many journalists who come here to report.
TV reporters interviewed customers in line on the spot. This historic moment is still very newsworthy.
In fact, in order to enter the Soviet market, McDonald's spent a lot of effort. McDonald's negotiated with the Soviets from 1976 until 1989.
Yeltsin also came to the scene and shook hands with McDonald's employees one by one.
At that time, he was also the mayor of the city of Moscow. On 12 June of the following year, he was elected President of the Russian Soviet Federative Socialist Republic. From then on, it was on the highest peak of power. More than a decade has passed since Yeltsin died.
There were so many people that the Moscow authorities had to send out a lot of police uncles to maintain order.
After a lot of queuing battles, the lucky ones finally entered the restaurant.
There are people everywhere, and this business is really hot.
At that time, the Soviet Union was known as a world power, but in fact, there was a lot of material scarcity, and everything to buy had to be queued. Queues were commonplace for ordinary Soviets, but today the queues were a little longer. People held small McDonald's flags and lined up patiently.
McDonald's can be considered a symbol of American capitalism, and McDonald's entry into the Soviet market once made some people in the Soviet Union nervous. This is the decadent way of life of capitalism, this is the invasion of American culture, so it calls for boycotting McDonald's.
For the Soviet people, who suffered from material deprivation, that was another feeling. Walking through the doors of McDonald's is like stepping out of the door of a country and coming to another world. So the soviet people, from ordinary citizens to university professors, lined up for hours in the harsh winter to taste this delicious and free taste.
The soviet union collapsed on December 25 of the following year, and the once mighty Soviet empire collapsed. After 32 years, McDonald's announced the temporary closure of 850 stores in Russia.
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