According to the 2021 White Paper on Feeding Chinese Babies, more than 85% of mothers put the "safety" factor at the top when choosing formula. For the mother and baby population, milk powder is the food that the baby eats, and the quality and safety are directly related to the healthy growth of the baby. As a high-end brand of domestic milk powder, Annuxi has always put the safety and quality of products in the first place, and the ultimate product approach has always been the biggest core competitiveness of Anneus.
Attach importance to scientific research and innovation, intensive cultivation of product quality
Anuch is an innovative company dedicated to high-end infant food as the core, providing nutritious and healthy food for all ages, integrating research and development, production and sales. Since the establishment of the company, Annuhi has continuously innovated milk powder formulas with strong scientific research and innovation capabilities, expanded the depth and breadth of scientific research of each product, and made sufficient preparations for product quality upgrades.
In 2012, Anneus launched two series of Anneus infant formula goat milk powder and Anneus infant formula in the Chinese market, and introduced new Zealand imported Anneus Minibaby infant formula milk powder. At the beginning of 2018, the two series of annuhi cattle and sheep products successfully passed the infant milk powder formula registration of the State Food and Drug Administration of China, and among the registered series of formulas, Annuxi infant formula goat milk powder is the only infant formula pure goat milk powder with "fruit extract essence".
High-quality, safe and reliable raw materials are the core of a good milk powder, in order to ensure product quality, Anneus selects good raw materials around the world. Annuhi selected a high-quality milk source with a golden milk source of 45° north and south latitude, which is safe, pure and pollution-free. Take Anneus high-end A2 milk powder and Anneus goat milk powder as an example, Anneus high-end A2 milk powder is selected from Australia's limited exclusive pasture A2 milk source, each cow has been rigorously genetically screened and certified; Anneus infant formula goat milk powder uses European pure sheep whey protein, full-fat sheep milk powder, skimmed goat milk powder, which is the real pure goat milk powder. At the same time, these two milk powders are specially added to naturx company Swiss imported fruit extract, rich in a variety of vitamins, minerals and dietary fiber, for the baby to supplement a variety of natural vitamins and minerals, will not make the baby taste dependent, help the baby to form a preliminary taste system.
Inventory of the hottest nutrition in 2021, A2 protein can be described as a leader, from A2 milk powder to goat milk powder, A2 concept has been highly concerned by consumers, in this A2 wave, Anuchy goat milk powder and Annuchy high-end A2 milk powder with full balance affinity formula superimposed A2 protein advantages and other distinctive features make the milk powder product power more prominent.
Adhere to independent research and development, to provide a safer and more user-friendly experience
Over the years, Anuch has adhered to the concept of "building core technology and creating excellent quality" and aiming to provide "high-quality products with comprehensive and balanced nutrition for Chinese babies", from product design, raw material selection to sales services. A number of patent achievements highlight Annushi's innovation and intentions, among which the "high can lid and spoon design" has obtained the patent certificate issued by the State Intellectual Property Office of the People's Republic of China, and has led the new trend of high lid design in the global milk powder industry.
In 2007, "high can lid spoon design" won the first generation of utility model patent (patent number: ZL200720098648.2) to create a precedent for high lid, and constantly from the satisfaction of consumers more convenient and safer experience, constantly improve the product packaging design, continue to upgrade and innovate; 2012 second generation patent (patent number: ZL201220256956.4) upgrade is more convenient, more hygienic; 2013 third generation patent (patent number: ZL201320184540.0) upgrade is more beautiful, more humane... For the sake of consumers, pay attention to every detail, and strive for excellence, Annuhi's pace of innovation has never stopped, becoming the leader of the new trend of high-cap design in the global milk powder industry.
Heavy quality inspection and control, every link is a high standard and high demand
In terms of production quality control, Anneus uses the world's top production equipment and processes, and the entire production line has long been automated, closed and standardized. At the same time, the production base also continuously upgrades the production environment configuration and the whole chain of intelligent monitoring devices, follows the national formula milk powder quality control standards, comprehensively sorts out and improves its own management system and standard requirements, strictly implements layers of checks, and is committed to becoming a "quality benchmark" for domestic milk powder.
The quality management draws on the drug quality management model, with hazard analysis and critical control points (HACCP), drug manufacturing practices (GMP) and ISO9000 as the main line, and production and quality control are carried out in strict accordance with the quality and safety management system.
From the procurement of raw materials into the factory to the terminal channel, the whole process has gone through more than 300 tests in 31 links to ensure product quality and safety HPLC-MS inspection technology, and ensure accurate and reliable detection results through ion analysis of products.
In addition, Annuhi uses the ERP system to comprehensively manage the import, sale and storage, so that the batch has a record, can be traced at any time, adopts the whole traceability system, the product can be one yard at a time, and the enterprise, the government, and the consumer can be queried at any time, effectively taking responsibility for the rations of the Chinese baby.
As a powerful brand of domestic milk powder, Annuxi always adheres to the importance of scientific research and innovation and strict control of the quality control system, and strives to help Baoma's worry-free feeding with the ultimate product. In the future, Annuch will continue to escort the healthy growth of Chinese babies with higher quality nutritional products.