Part 1:INTO YOU EXPLORES "HER" POWER
In 2022, the rise of "women's power", women's performance in various fields, "her power" in today's era can not be ignored, women refuse to label the voice, eager to be heard and seen by the public, but also triggered a wide range of social public opinion attention and in-depth discussion. INTO YOU is paying attention to the unstoppable, vigorous female power, and Harper's Bazaar, together with Harper's Bazaar, held a theme forum on "love" between INTO YOU and you X Harper's Bazaar Zhimei Women. The core spirit of Harper's Bazaar is to bring a rich feast of aesthetics and wisdom to Chinese women. Harper's Barbera's philosophy of speaking up for women coincides with INTO YOU.
The forum is intended to focus on the power of women and the beauty of women. From the theme of #Hot Because of Love# Forum diverged, for deeper discussion and exchange, to explore the power of "she", committed to encouraging women to bloom their true colors, live independently, confidently, bravely be themselves, give life to their own definition, love my true colors.
Part2.INTO YOU AND BAZAA OPEN #525 LOVE ME #
The INTO YOU brand pays attention to women's health, jointly defends women's strength, and protects women. Through makeup products to bring new experiences to more young women, while focusing on continuously creative products and shaping brand concepts, to create more suitable for young people's beauty products, and to encourage young women to love themselves, pay attention to their true colors, and show a confident and independent mental state.
There is also an INTO YOU brand display area, the entire area is composed of Changhong glass and three-dimensional wall, which displays the "525" new products. The rich colors spread out, symbolizing the "most beautiful self gathered here".
Inspired by spring, the 525 new color number shows bright vitality in a spring flower-like peach pink, symbolizing women's free growth like flowers and fragrant and casual. 525 and "I love me" harmonic, the concept of "showing women's self-confidence, love themselves" into the product design, implying to encourage women to be brave, independent, free, fearless, break through the shackles, live out of themselves.
The event invited representatives of Zhimei women from all walks of life, and the display of different female voices and the power of "her" became one of the highlights of the event. In addition to Sha Xiaoli, editor-in-chief of Harper's Bazaar, diao Jingwen, CBO of INTO YOU brand, Chen Lu, China's first figure skating world champion and Winter Olympic medalist, Huo Wenxi, CEO of Emperor (Beijing) Cultural Development Co., Ltd. and operating president of Hong Kong Emperor Entertainment Group, Wang Shanshan, mvp of Asian Cup, Wang Shuang, composer and film and television music producer Dong Yingda, actor Wen Qi and other guests attended the scene, starting from their own stories and making new understandings and insights about #Love My True Colors.
Love what I love and work for it; Love life, love yourself more.
In the flow moment, unlock each story with the key of time. For every girl, it means a romantic adventure; Dare to love, in itself, requires courage. Just as INTOYOU525 loves with you, only the heart admires, does not bind, loves my true colors.
Wen Chong, chairman of Shanghai Lizhi Brand Management Co., Ltd. and founder of INTO YOU brand, expressed his unique understanding of the nature of zhimei women. He believes that in today's era, women's power is constantly rising, women are sometimes gentle and tight, sometimes firm as steel, but in the jagged changes, what remains unchanged is that women are always the protagonists of their own stories, independent of themselves, living out their true colors, and shining. Because of this, the INTO YOU brand conveys not only to meet women's pursuit of external beauty, but also to empower women through products, so that female consumers can resonate with the brand, give women companionship and grow together. INTO YOU works with young women to discover their own unique shining points, carve their own distinctive marks, explore themselves, and love me.
Wen Chong, founder of the INTO YOU brand, also said that IN YOU will focus on women's physical and mental health and show women's strength in 2022 with the concept of #525 Love Me True Colors. "In addition to cooperating with Harper's Bazaar, we also joined the women's public welfare project this year, upgrading and deepening the concept of #525 Love Me True Color, and in the future, the INTO YOU brand will continue to pay attention to female groups, support women's social welfare projects, accompany women's growth, actively call on all walks of life to care for women's physical and mental health, advocate every woman to care for herself, love my true colors. I also hope that with the power of the brand and the concept of product innovation, we will keep up with the preferences of young people and explore the true life of young women who 'pursue freedom, adhere to individuality and explore themselves'. ”
Part3. INTO YOU True Colors Without Boundaries Defined by Me #525 Love My True Colors#
Domestic makeup brand INTO YOU explosive "lip mud" lip makeup has captured the hearts of a large number of young informants, and the "heroine" series was sold out of stock at its peak after the explosion on the Internet. The 2021 INTO YOU heroine series lip mud was selected for the Tmall New Year Festival - the highest light of domestic goods, harper's Bazaar International Beauty Awards - 2021 popular lip mud awards, followed by a series of honors such as Tmall Golden Makeup Award Dark Horse New Brand, Whale Tide Award - National Tide Top Ten Most Loved by Users, Tmall Treasure New Brand - 2021 Most Consumer Operation New Brand, 2021 Most User-biased Patriotic Makeup Brand and so on.
In addition to winning the professional beauty product award in the industry, the INTO YOU brand will accompany women to grow as a responsibility, pay attention to women's inner world, focus on building a domestic conscience brand, combine the brand's sense of belief and mission with beauty products, let the sense of value of domestic brands continue to sublimate, and achieve resonance with female consumers in emotions, give women companionship and grow together to tap women's unique shining points, and be born to the true color.