Yunnan Stone Forest: Strive to build an internationally renowned tourist destination

On October 6th, COP15 Kunming City Interview Activity entered Shilin County. At the scene, the reporter learned that as the essence of the world's karst and the hometown of China's Ashima, in recent years, Shilin County has deeply promoted the "tourism revolution", and actively carried out the creation of a global tourism demonstration area with the strength of the whole county, with obvious results. Since 2016, the large and small stone forest scenic spots have received a total of 18.1703 million tourists, with a direct tourism income of 1.047 billion yuan, and the county has received a total of 49.8535 million tourists, achieving a comprehensive tourism income of 34.238 billion yuan.

It is understood that at present, There are 1 5A scenic spot, 2 4A scenic spots, 1 3A scenic spot, 1 national forest park, 1 provincial tourist resort, 1 theme park, and 1 provincial cultural and creative industry park in Shilin County, which was successfully created as the first batch of global tourism demonstration areas in China in 2019.

In the process of accelerating the development of global tourism, Shilin County has innovated institutional mechanisms, strengthened policy guarantees, adhered to the integration of culture and tourism, led the county's economic and social development with tourism, and focused on building a global tourism spatial development pattern, initially forming a pattern of "one industry around tourism adjustment structure, second production around tourism products, and third industry around tourism strong services".

At the same time, improve the foundation and improve the supply system. Focus on the construction of the public service system and increase investment in the construction of tourism infrastructure. And promote the whole region, create a "big tourism" pattern, take multiple measures to create a strong atmosphere for the development of global tourism, and form a comprehensive supervision model of the "1+3+N+1" tourism market to ensure the safety and stability of the Stone Forest tourism market.

In the next step, Shilin County will optimize the positioning of tourism functions and industrial layout, and create a demonstration of the integration of southern health tourism, a demonstration of the integration of agricultural tourism in the north, a demonstration of the integration of jingcheng in the central region, and a demonstration of the integration of cultural tourism in the east, and string beads into a chain to form a new pattern of global tourism. Further excavate Ashima cultural resources, refine core cultural elements, and create national cultural IP. Constantly enrich the connotation of "tourism +", focusing on the development of old scenic spots such as Long Lake and Dadishui. With the urban landscape axis as the core, we will develop service industries such as catering, shopping, leisure, culture and entertainment, and enhance the functions of urban tourism. Through the implementation of "51068", we will reconstruct the tourism pattern, innovate tourism models, improve tourism quality, and strive to build an internationally renowned tourist destination.

During the period, Stone Forest will strengthen policy support, provide guarantees for global tourism, formulate and implement relevant measures for the development of cultural tourism industry while compiling the "14th Five-Year Plan" for global tourism development with high quality, and actively strive for support from higher levels. In addition, it is also necessary to strengthen the promotion of cultural tourism projects, speed up the development of global tourism, strengthen the improvement and upgrading of tourism products, promote the high-quality development of global tourism, strengthen publicity and marketing, and enhance popularity and reputation. Strive to receive more than 10 million tourists in 2021, and achieve a comprehensive tourism income of more than 10 billion yuan. (China Daily Yunnan Reporter Station)