Recently, nank South Carolina, a well-known bone conduction headphone brand in China, officially announced Guo Dan, the world champion of speed skating, as its brand image ambassador.
Guo Dan's sports career can be described as a twist and turn, she learned roller skating since she was a child, and entered the professional speed skating team at the age of 12. After years of hard work, he finally gained, stood on the highest stage in the world, won the world championship, and ushered in a highlight moment.
As a roller skating world champion, Guo Dan has a higher pursuit and dream, and then chooses "rotating ice", from a top speed roller skater to a speed skater, not willing to accept the status quo, the courage to explore, and the interpretation of the sportsmanship that dares to break the game.
Even if sports take the athletes' competition awareness and physical function as the main competition points, but "interlaced like a mountain", even if the same category of projects to change the competition specifications, it is a very big challenge for athletes, let alone directly jump between different events.
This spirit of daring to climb and explore the limits is quite similar to the spiritual attributes of South Carolina.
The founding team of South Carolina initially specialized in audio technology provision, adhering to technology as the first development force, providing acoustic technology solutions for many well-known audio equipment in the world, and mastering advanced bone conduction acoustic technology. In order to provide cost-effective headphones for the Chinese people, the team established the South Carolina brand, and its products include in-ear, semi-in-ear, halterneck, bone conduction and other Bluetooth headphones.
Among them, the development process of Nanka bone conduction headphones has not experienced the basic publicity process of the concept like other Bluetooth headphones, and the people have almost zero understanding of such products, so they are hesitant to start for a long time. In such an environment, the South Carolina bone conduction series headphones began to break the doubts and prove themselves with actual performance, and won the praise of the market.
Guo Dan's sports sentiment and Nanka's brand experience are surprisingly similar, and this time together, they will jointly interpret "dare to break the game and explore more new possibilities." "Brand attitude.
Sports pursuit of "higher, faster, stronger", whether it is physical fitness, or fitness body shaping, persistence, self-discipline, adherence to challenges, etc. are indispensable psychological essential factors, athletes want to pursue the ultimate results, must always put forward the most stringent requirements for themselves.
In high-pressure training, athletes also need to choose to listen to music to relax the mood, maintain a degree of relaxation, bone conduction headphones design features are undoubtedly the most suitable for the sports field, widely praised by athletes. Guo Dan once commented on bone conduction headphones: "Headphones are very comfortable, in addition to training I usually wear them. ”
The main product positioning of The South Carolina bone conduction headphones is precisely in the field of sports, which can be said to be "born for sports!" ”
Transformed from the audio technology team to the headphone brand, the technical body is equivalent to the abundant purse, South Carolina has been pursuing the ultimate pursuit of products for many years, cultivating a number of explosive products, Runner Pro 3 is the latest bone conduction flagship.
As professional sports headphones, bone conduction headphones can maintain a tight fit on the head during high-speed movements, and strenuous exercise will not fall off.
There are all kinds of arm bags and belt bags, and it is better to have less burden when exercising. Suitable for sports scenes, the independent operation ability of headphones will bring a relatively comfortable sound enjoyment experience to athletes. South Carolina Runner Pro 3 fuselage comes with 16GB of storage, supports a variety of music formats including lossless music, users concentrate on sports, do not have to be disturbed by the outside world, do not need external support, hidden self-improvement spirit, their own strength is the truth.
After strenuous exercise, the body is sticky and creamy, and it will be refreshed after bathing. Runner Pro 3 is IPX8 waterproof and has uninterrupted music in the bath.
Nanka's invitation to Guo Dan to speak this time is a collision of the same kind of soul and a flicker of sparks in the spiritual field. The spirit of not accepting defeat and being strong enough to explore new heights is always worthy of respect. Under the combination of strong and strong, and growing together under the witness of champions, the future of domestic digital products can be expected.