Researcher | Hu Zesong Editor| LZ
Hu Liqiang talked about the "market": If the market does not exist, it is useless to have the ability to be big
1, LED lighting after 2012 rapid development, I really did not expect, a little unexpected.
2, from the technical point of view, in this decade, LED lighting drive chip integration is getting higher and higher, the periphery is getting less and less, the performance is getting better and better, the whole system solution is becoming more and more cost-effective; from the market point of view, the LED lighting drive chip market demand is rapidly enlarged, and the price competition is becoming more and more fierce. 【1】
Chairman of Jingfeng Mingyuan Hu Liqiang
3, "market" is the foundation of enterprise development, if the market does not exist, the company has no big ability is useless. Overall, there is a definite market for the substitution of imported chips, and the risk is small, and the early emerging markets have the risk of not developing. 【2】
4, the opportunity of emerging markets is affected by the "user experience" and "experience cost" two major factors, low cost experience good, low cost experience moderate and experience good cost moderate, these three directions have good opportunities.
Emerging markets have several outstanding characteristics: first, affected by national policies, such as the national ban on incandescent lamp sales policy; second, the user experience has been greatly improved, such as the smart phone market; third, the cost has dropped significantly, such as LED lamps than fluorescent lamps energy saving; fourth, whether it can cross the gap. 【2】
5. In the strategic choice of the market growth period and the mature period, it is necessary to mention "domestic substitution". At this stage, the procurement cost of raw materials and manufacturing costs are relatively high, and the cost of sales channels is also very high, and startups have no advantage. At this stage, on the contrary, import substitution presents opportunities. On the one hand, users want to use domestic chips; on the other hand, domestic chip manufacturers can make up for technical disadvantages by sacrificing prices. 【2】
6. China's imported chip market is huge. Enterprises can take advantage of three major dividend leverage factors: domestic leading customers need high-end domestic chips, foreign enterprise talents and channel flows, domestic enterprises and domestic suppliers technology and quality management upgrades, can leverage more domestic chips to replace the market. 【2】
Hu Liqiang on "entrepreneurship": Chip entrepreneurship opportunities seem to be everywhere, but it is not easy to succeed
1, in the wave of domestic substitution, chip entrepreneurship opportunities seem to be everywhere, but it is not easy to succeed. Now there are more chip investors than entrepreneurs, which is a good thing, because any market will develop rapidly in the bubble, and in the end, even if only 1% or 2% of the companies survive, they will contribute to the industry.
In addition, I would like to remind entrepreneurs not to forget what they wanted to do in the first place because they have too much money to chase. 【2】
2, at that time I had some unverified technology, a friend advised me to come out to start a business, just start a business, failed to go back to be a R & D engineer. 【3】
3, Jingfeng Mingyuan at the beginning of the establishment of the full investigation of the upcoming LED lighting market, analysis of the borrowing of general power chips to drive the shortcomings of LED light sources, in accordance with the specific requirements of the LED lighting market for LED driver power chips, market demand-oriented to define the technical parameters of the innovative generation of LED driver power supply, and foreign integrated circuit manufacturers stand on the same running line to innovate the design of LED driver chips, but also the mainland local integrated circuit design companies can do a good job, do fine, strong historical opportunities. Therefore, Jingfeng Mingyuan is positioned in the field of only doing LED lighting to drive power chips, making it more specific. 【4】
Hu Liqiang talks about "competition": Enterprises can sometimes use dislocation competition such as "Tianji horse racing"
1, enterprises in the product to form a differentiated advantage, summed up in four words: fast (people do not have me), good (people have my excellent, performance is better), cheap (people have my cheap, the cost is lower), lack (people lack of me I have goods). At the same time, in terms of technology, we must also pursue differentiation, that is, "demon", that is, through different practices, better performance or lower cost than other people's products, so that opponents need to spend more time to catch up. 【2】
2. In the field of foreign customer-led markets, there are two major thresholds of technology and quality. Under the Sino-US trade war, the threshold has been moderately lowered, and the threshold will be restored after the completion of domestic substitution. When products are guaranteed to be of medium to high quality, there are good opportunities for companies with leading or similar technologies. 【2】
3, no matter whether the service market is large or small, winning the game is the most important. In the face of different markets, companies can sometimes adopt a misplaced competition method such as Tianji horse racing. 【2】
4. In the fierce competition, Jingfeng Mingyuan continues to maintain its leading technology. Of course, technology is an important part, but it is not the only one, and our sales channels, our branding and other comprehensive factors will affect customer choice and market performance. 【1】
5, we noticed that the current with the entire technology is moving forward more and more, the gross profit margin is getting lower and lower, small competitors are slowly withdrawing, new competitors are slowly decreasing, and the market concentration is getting higher and higher. In the long run, for those of us who adhere to quality and brand, there will be more room for development in the future. 【1】
6, each technology has its own technology adoption cycle, including the initial period, growth period, maturity period, recession period, the choice of strategy is often to match the technology development cycle. 【2】
Hu Liqiang talked about the "future": intelligent lighting has become a new driving force for the development of LED
1, today's intelligent lighting is really not smart, its technology is far from mature. Due to the immature of intelligent technology and the lack of humanization of product experience, the market is naturally difficult to cultivate. In the future, intelligent lighting is accompanied by the Internet of Things, artificial intelligence, etc., such as artificial intelligence, which in turn needs big data and cloud platforms to have a good experience. This requires a process, whether it is 3-5 years, or 5-10 years, it is still difficult to say. 【1】
2, the next step, we continue to focus on LEDs and power management chips, focusing on those areas that have not yet achieved localization. 【3】
3, the LED industry is showing a new growth force and greater prospects, intelligent lighting has become a new driving force for the development of LED. On the basis of the accumulation of LED technology, the company cut into the field of power management chips, and at the same time mastered the constant current and constant voltage technologies, Jingfeng Mingyuan's power management chips have a broader application market. 【5】
Hu Liqiang talked about "Jingfeng Mingyuan": all core capabilities should serve the output core values
1, we are a market-oriented company, to provide products and services to be able to adapt to changes in the market, all the company's core capabilities, should serve the output of core values. 【6】
2. Corporate culture is the beacon of strategy. Jingfeng Mingyuan values are "integrity, altruism and win-win, growth and transcendence", which is our employee code of conduct of Jingfeng Mingyuan; Jingfeng Mingyuan's mission is "Chuangxin helps intelligent manufacturing". 【2】
3. "Casting the Dream of the Core of the Times" is the vision of Jingfeng Mingyuan, and we are working towards the set vision in our strategic choice: promoting the progress of the industry in the leading areas of Jingfeng Mingyuan, and striving to catch up in the key areas where China is lagging behind. 【2】
4. Capital can mainly bring some resources for the development of enterprises, including some resources for branding. Jingfeng Mingyuan will develop in the future, expand, and move towards a vast overseas market, and also need the help of capital. This is also the direction of our efforts. 【1】
Notes and References:
[1] "Jingfeng Mingyuan Hu Liqiang: I didn't expect to be able to do this today!" 》Source: Sohu "Big Lighting"
[2] "Jingfeng Mingyuan Hu Liqiang: Domestic chip entrepreneurship, inseparable from these three elements! 》Source: NetEase "Big Lighting"
[3] "Jingfeng Mingyuan Hu Liqiang: Leading the LED Lighting Driver Chip Track and Cutting into the Power Management Chip Market" Source: Shanghai Securities News
[4] "Jingfeng Mingyuan Hu Liqiang: Aiming at the Market and Specializing in a Specialty" Source: Sina Home Interview
[5] "Science and Technology Innovation China - Jingfeng Mingyuan Hu Liqiang: Leading the LED Lighting Drive Chip Track, Cutting into the Power Management Chip Market" Source: Sina Finance
[6] Hu Liqiang, CEO of Jingfeng Mingyuan: Knowing oneself and knowing the environment, only then can we know the future | Moore Leadership Chronicle Source: Sohu "Semiconductor Industry Observation"
Note: The photos and pictures of the people in the article come from the Internet, and the infringement is quickly deleted
Produced by Ruilan Financial News
The article is for reference only The market is risky And investment should be cautious
Source: Blue Chip Corporate Review (ID: bluechip808)