At present, how much "volume" the domestic automobile market really has, it is needless to say, independent brands and joint venture brands, fuel models and new energy models are mixed together, and there is a situation of a hundred schools of contention. As one of the three major luxury brands of the German BBA, BMW has always been considerable in sales by virtue of its strong influence. However, due to the high price of its high-end models, many consumers can only retreat to the second place and choose a lower level of BMW models, which is obviously unfavorable in the long run.
Recently, the hottest thing uploaded on the Internet is the upcoming news of the domestic version of BMW X5, the declaration map of the Ministry of Industry and Information Technology of the new car has been exposed, and the configuration information of the domestic version of BMW X5 has been exposed on the Internet, but when it will be listed, it is not yet known, it can be said that it has satisfied everyone's appetite. However, with the advancement of time, we have recently obtained a set of real pictures of new cars from relevant channels.
About the appearance of the domestic version of BMW X5, in fact, there is nothing unusual, and the imported version of BMW X5 is basically consistent, BMW blue sky white cloud LOGO and the powerful aura of the whole vehicle, at a glance can not help but make people feel good, can be called the majority of male compatriots in the eyes of the "dream car".
However, since it is domestic, BMW naturally lengthens the body size of the X5 according to the preferences of domestic consumers, and the length, width and height have become 5060/2004/1779mm, and the wheelbase has reached 3105mm, compared with the imported version of bmw X5, the length and wheelbase have increased by 130mm.
Before in the mid-size SUV market, BMW X3 and the same level of Mercedes-Benz GLC L and Audi Q5L, there is a general disadvantage in the performance of the rear space, so it has also been complained by many consumers, and the BMW X5 after domestic production should not have such a deficiency. In addition, judging from the real-life pictures of the rear of the new car, the length of the seat cushion has also increased, and the padding looks thicker.
The power part, the domestic version of bmw X5 and the imported version of BMW X5 are consistent, will also provide 2.0T and 3.0T two kinds of power options, of which the 2.0T engine maximum power of 245 horsepower, peak torque of 400 Nm; 3.0T engine maximum power of 333 horsepower, peak torque of 450 N · m, and added 48V light mix system, both engines are matched with the 8-speed manual automatic transmission.
Another point of consumer concern is the price of BMW X5 after domestic production, from the current imported version of BMW X5 69.99-83.99 million yuan price range, the author believes that there are the following pricing possibilities:
1, the price range of 65-82 million or so. This belongs to the BMW X5 Although it is domestically produced, the official does not intend to reduce the tone of this car, but still wants to benchmark the Mercedes-Benz GLE (69.98-88.03 million yuan) and Audi Q7 (70.18-86.98 million yuan), but it is only hindered by the lack of tariffs after domestic production, symbolically reducing the guidance price by tens of thousands.
However, obviously, if you really dare to price it in this way, it must be indispensable to the criticism of the majority of consumers, and also lose the competitiveness of BMW X5 domestic production, with this price, we may as well buy an imported version of the model.
2, the price range of 60-770,000 yuan. This is a more conservative pricing, BMW can not offend consumers too much, nor will the X5 tone be too low. However, if the pricing is set in this way, there will also be a problem, that is, the positioning of the BMW X5 will not be high or low, and the status will become very embarrassing.
People who can't afford to buy an imported version of BMW X5 still can't afford to buy the domestic version of BMW X5 at this price, and people who can really afford it will feel that they are lowering their value, and they will still choose an imported version of the model. The final situation caused by the domestic BMW X5 can not effectively form a dimensionality reduction blow, and can not play a significant role in increasing sales.
3. The price range is about 558,000-758,000 yuan. This pricing has been exposed on the Internet before, no doubt, caused an uproar, and also pushed everyone's attention to the domestic version of the BMW X5 to a climax. If you look at this price, it is undoubtedly a great joy for consumers, and it has successfully achieved the purpose of localization, and it is foreseeable that its sales will be very impressive, and may also successfully attract potential consumers of Mercedes-Benz GLE and Audi Q7.
However, the problem that needs to be noted is that if the sales volume is hot, some dealers may also use price increases, decorations and other means in order to maximize their interests, resulting in the price that is hard to reduce after domestic production and is pulled up, which is obviously what consumers do not want to see.
Since its birth, bmw X5 global cumulative sales have exceeded 2 million, it is not too much to say that it is a luxury brand of medium and large SUV benchmark model, after the domestic production of the body size has been extended, so that it to ensure the original strong product competitiveness on the basis of more in line with the appetite of domestic consumers. However, in the end, whether this car can beat the Mercedes-Benz GLE and Audi Q7, an important factor in becoming the king of this level is the pricing. So how much do you think the pricing of the domestic version of bmw X5 is more appropriate? (Text: Comfort)