For the tourism industry, women are the main consumers and the main producers. According to the World Tourism Organization's (UNWTO) 2019 Global Women in Tourism Report, 54% of the tourism industry is employed by women. As an industry representative, Ctrip Group will account for nearly 60% of female employees by the end of 2021, and more than 40% of women at or above the middle and senior levels, working in all parts of the world, urban and rural areas.
"Rural tourism has been revitalized, and women have stood up to more than half the sky," said Sun Jie, CEO of Ctrip Group. Since the country fully launched the "Rural Revitalization" strategy, Ctrip has responded positively and officially launched the "Rural Tourism Revitalization" plan in March 2021, and 8 fake farms with a degree of carrying degree have landed. Among the farm employees, more employees come from the local area, of which 70% are female employees, shouldering various positions in the frontline, logistics and management.
They have a job at the doorstep
Wang Mei, a 53-year-old guest room attendant at Anhui Jinzhai Dawan Store, made tea packaging in a tea factory before joining the farm, and only works in the spring every year due to the seasonality of tea planting. In these three years, it is the time when the child is in college, in addition to the tuition fee of about 10,000 yuan per year, it also needs 2,000 yuan per month for living expenses. Work instability can be stressful for families.
In July 2021, the Anhui Jinzhai Dawan Store of The Degree Fake Farm was officially opened. Aunt Wang, who lives nearby, has long noticed this "very different" building. When the farm was preparing, she came to apply for the first wave. After becoming a member of the farm, Aunt Wang Mei had a stable job from eight to five in the morning, with a better salary and working environment. Every time she talked to the old sisters about her current state, Aunt Wang Mei smiled happily.
Gu Yanxiu, a 26-year-old resident of Linzhou Slate Town, an anyang, Henan Province, has always wanted to go back to town to take care of her family after graduating from college in 2016, but there was no suitable job in the town at that time.
In December 2021, the farm was officially put into operation, after seeing the social recruitment, she submitted her resume for the first time and was responsible for the accounting operation of the entire farm, in addition to the location closer to home, the work content was richer and more fulfilling than before. Since I joined the company for three months, I can go home and have a meal with my family after every day. This kind of day, which seems to be nothing special, is the source of Yan Xiu's daily happiness. They gained a stage to shine
Long Shuangshuang, 27, is the deputy manager of the Xunlonghe joint store in Changsha. The quality of the store is very good, the number of customers is often several times that of the staff, and "very busy" is the norm for everyone. Shuangshuang is the deputy store manager who "holds several positions", and has never set boundaries for herself, the front desk, the kitchen, the guest room, where busy, she will support wherever she is.
Because the clerks are generally older and the young Shuangshuang knows more about the Internet, she takes the lead in operation, and every year the Xunlong River Cherry Blossom Festival is a time for Shuangshuang to show her skills. In her, there is a typical Hunan girl's "bullying" personality, and the things that others can't win are not called things in her opinion. In her words, "Look away and you're done."
Li Qingyan works as a guest room manager at the Xiaoyoudongtian Lianye Store in Jiyuan, Henan. This is a relatively simple job, but Qingyan gives it a higher responsibility and value.
Qing Yan was born in Jiyuan and grew up listening to the story of Yugong moving mountains since he was a child. Wangwu Mountain, where the farm is located, in addition to being the hometown of Yugong, is also a sacred place of Chinese Taoist culture, and for local culture, Li Qingyan is like a number of family treasures. Whenever a guest stays, she always spares no effort to introduce it, so that the guests can enjoy the beautiful scenery and linger on the culture of Wangwu Mountain. Li Qingyan said that she was "Wang Wushan's undeclared propaganda ambassador."
They opened up a wider world
Zhang Fangju is a start-up employee of Yunyeyi Associate Store in Yashan, Jiangxi, engaged in front desk reception. Before coming here, her time was given to family and children. After coming to the farm, she "opened up a new world" .
In addition to the daily reception of people and things, Fang Ju strives to participate in various skills training courses organized by the farm. She has now learned to arrange flowers, make tea, and guzheng. In 2021, with the encouragement of her colleagues, she also got a driver's license, and now the farm's off-road vehicle can be easily driven. Once, she posted a photo in the circle of friends, and a friend she had not seen for a long time left a message for her: "You are growing backwards." Fang Ju also felt that she had achieved reverse growth on the farm.
Unlike many people who choose to return to their hometown, Li Minyi from Guangzhou chose to leave her hometown. She is the housekeeping manager of Xinjiang Hemu Xirong Associate Store. Prior to that, Min Yi worked at a five-star hotel in Guangzhou. Seeing the opening of the farm, she was attracted by the beauty of Xinjiang and resolutely went there. Her family did not support it at first, but slowly she was conquered by the photos and work experiences she sent back one after another, "Xinjiang is really beautiful, people are also very enthusiastic", and her parents began to support her decision.
In addition to the natural environment, Minyi's favorite thing is to make friends from all over the world. Most of the guests who came to the homestay turned into her friends. Even if she leaves, the guest will mail postcards from all over the world to the farm, and she will return the specialties of Xinjiang, sometimes a leaf, sometimes a petal. Min Yi said that she would always stay in Hemu, Xinjiang, which was a holy place for her to feel happy.
They achieved the career of their dreams
Wang Yan is also in Xinjiang, and she is the manager of the Genting Pavilion joint store in Kanas, Xinjiang.
Unlike most homestays, Genting Pavilion is built on top of a hill. Wang Yan said that this may be the most difficult farm in the world. Visitors who want to stay will have to climb 1068 steps from the foot of the mountain to get there. From the initial construction of the farm to the daily transportation of supplies today, it is necessary to rely on camels and horses. All of this requires Wang Yan's scheduling and arrangement.
But when she was with the guests, Wang Yan felt that this was the best farm in the world. There is a rare beauty in the world, and those who are tired of work in the big cities come here as if they have found their spiritual belonging. All the guests became family, and the words were "Let's Genting Pavilion". One customer left a message saying, "If you are coming to Kanas, please arrange your trip by whether Genting Court has a room." This is Wang Yan's greatest happiness - to build a distant home for people far away.
Li Fangmei is the manager of Nanchang Meiji Zhuyin Associate Store. Before coming to the farm, she worked in a world-renowned star hotel, everything was smooth, and Li Fangmei jumped ship to come here when the farm opened. Many people do not understand her choice, and Fang Mei's statement is that "the farm is more like a home." It is true that the scenery here is beautiful and the air is fresh, but what attracts Fang Mei the most is the relationship here. There is no sense of distance between colleagues, and there is more cordial and natural between employees and customers.
Being a store manager requires more thought than Fang Mei expected at first. She has to set the direction of development, to understand the market trends, and some small details she also needs to do herself. But none of this bothered 29-year-old Li Fangmei. She wants to be responsible for more stores and manage a larger area under the big brand of Farm.
It is understood that Ctrip's rural tourism revitalization strategy was launched in March 2021, with the core of building a degree of fake farms and improving the destination accommodation experience, supporting a series of multi-dimensional measures such as industrial upgrading, product research and development, talent cultivation, and brand positioning, to promote the high-quality development of the rural tourism industry and promote the comprehensive revitalization of rural areas. According to the plan, by the end of 2025, Ctrip's rural tourism revitalization plan will build a total of 10 benchmark rural resort farms, and empower 100 joint resort farms on a large scale.
"With the implementation of Ctrip's rural tourism revitalization strategy, we will provide more employment opportunities and growth possibilities for rural women, so that more rural women can live their own satisfactory lives." Sun Jie said.