On March 5, 2022, Peugeot Motorcycle held a new product launch conference with the theme of "Django Road" in Jinan, Quancheng, to release peugeot Motorcycle's first new product in 2022 - DJANGO TT, and to reveal the retail price of the new product at 23,800 yuan on the spot, and at the same time launch the Tmall flagship store first rush purchase activity.
In fact, as early as two years ago, Peugeot motorcycles had promised Lions in China that the DJANGO LCT released at that time was by no means the last product in the Django family, and other new products in the family were under intense development. Today is an important time for Peugeot to fulfill its promise and respond to expectations.
As the first new product of the Django family in 2022, what kind of satisfaction and surprise will DJANGO TT bring to us, and can peugeot moto's answer sheet satisfy everyone? The answer is coming soon.
DJANGO TT is the latest member of the DJANGO family released by Peugeot in a more life-like, more tasteful and more realistic way after digging deep into the market segment and opening up more playability, and it is a key step for Peugeot to reshape the brand concept of urban life and evolve again in 2022.
"Looking globally, the Peugeot brand continues its previous vigorous development trend. With 3,000 stores in more than 60 countries, especially in Asia, Peugeot has clearly become the most strategic and important market for the Peugeot brand in China, and we believe that the Chinese market will become the first market for Peugeot in the next few years. The opening of the first flagship store in Beijing last September shows that Peugeot will go all out to deepen the main potential markets and will launch several new products in the short term. Mr. Laurent Ogier Luoheng, General Manager of Jinan Light Riding Peugeot Motorcycle Co., Ltd., also said: Peugeot Motorcycle focuses on providing first-class travel solutions for Chinese end users, combining French fashion, lifestyle and proprietary skills with the feeling of freedom and the fun of riding. This new product, which will be met with you this evening, is the perfect illustration of this combination.
Mr. Du Laihao, deputy general manager and representative of the Chinese side of Jinan Light Riding Peugeot Motorcycle Co., Ltd., said: The listing of DJANGO TT is an extension of Peugeot Motorcycle's concept of "reshaping urban life", and the good life is not only in the city, but also in the beach, countryside and mountains. And these surprising new attempts are supposed to be part of our urban life, but we haven't noticed them yet. With the rotation and exploration of the wheel, it is not only the scenery that is internalized, but also the beautiful life experience and the perception of life.
Just as Peng Lintao, Director of the Sales and Marketing Operation Department of Peugeot Motorcycle China, gave us a comprehensive interpretation, django TT style and classic memory are in the same vein, new interpretation and continuous optimization of the experience, and will awaken the immortal driving fun.
DJANGO TT's product personality
In the first two days of Peugeot's official WeChat warm-up, a sentence "more than the city DJANGO TT is coming" I believe has filled everyone's expectations.
As the protagonist of today's press conference, the debut and release of the new member of the Peugeot DJANGO family is naturally very creative and ceremonial. Along with the slowly rising LCD screen, two DJANGO TTs with different colors are revealed.
From the scene, we learned that the two letters of TT in the name of DJANGO TT are the acronym of the French Tout Terrain both "all terrain". In the official description of Peugeot Motorcycle, DJANGO TT relies on the characteristics of cross-border fusion models and the two basic attributes of diversified innovative design concepts to create unique characteristics that can shape courage, strength and passion into a new generation of fashion trends, and continue to write a new legend belonging to Peugeot DJANGO on the basis of a family that perfectly integrates retro feelings and modern aesthetics.
In fact, in simple terms, Peugeot motorcycle is based on modern DJANGO models, integrating adventure elements in terms of appearance and performance configuration, so that it has the product demand that allows car owners to enjoy retro commuting styles while also taking into account the product demands of mild off-road adventures around the city.
Compared to the DJANGO models we are familiar with, Peugeot has made quite a few bold improvements to the DJANGO TT. For example, its rear seat has added a single-seat configuration scheme with a multi-functional quick-release travel rack, which adapts to the rapid switching of different scenes, and significantly expands the carrying space of the travel rack, which can significantly improve the loading capacity of DJANGO TT's personal belongings and travel equipment during solo outings.
A new plated front shelf called "Folder" has been added to the front part of the car, and the exclusive barrel-shaped vintage pouch has significantly improved its retro charm and practical performance.
Inspired by the 1933 fourth-generation Peugeot pre-lion mudboard, the new Lionscarf pre-lion board gives DJANGO TT a more passionate and adventurous product impression in terms of functionality and visual appearance.
The tire equipment is also extremely exquisite, Peugeot Motorcycle for its adventure positioning, specially matched an all-terrain tire, so that it has a more outstanding performance on the non-paved road, can greatly meet the knight to explore, to "wild" courage and passion.
In addition, Peugeot has also carefully polished the DJANGO TT in details such as the rest of the foot after the spin, further improving the grade and humanized design of the product, so that it can meet the needs of adventure while also being more capable of the daily retro commuting style.
DJANGO TT Wonderland Green/Coast White
Cross-border experiences swim between the cities, warm the noble coast white brand classic soul, and the green of flexible resilience adds an unusual holiday scenery. There are dreams in the heart, there is light in the eyes, and the various road conditions are leisurely; feel the freedom of the indulgent jungle, not for the experience.
DJANGO TT Lake Blue/Phantom Grey
Return to the frankness of life, with the freedom to yearn for lake blue and not outdated ghost gray, away from the hustle and bustle to release depression. Forget the cubicle, forget the KPIs, enjoy the world alone, breathe in the landscape, and play a refreshing game at any time.
In fact, through the release of this new product of DJANGO TT, we also witnessed that Peugeot Motorcycle is not satisfied with past achievements, but constantly explores and moves forward, and constantly surpasses the brand personality. Reshaping urban life, not stopping at urban life, going out, going adventurous, and unleashing the love and passion for life, this is the re-evolution of Peugeot motorcycle to reshape urban life, this is Peugeot Motorcycle's first new product DJANGO TT in 2022.
The explorer soul of DJANGO TT
In fact, the continuous warm-up of Peugeot's official WeChat in recent times is constantly telling us such a message, in fact, the spirit of adventure has always been hidden in the blood of DJANGO.
In 1957, two French navy sailors flew the S55, which took 4 months and traveled 17,000 kilometers, from Saigon back to Paris; in 2016, two Young French men drove DJANGO, which took 110 days and a journey of 12,000 kilometers, to return to Saigon from Paris; in 2017, two French female knights drove DJANGO, which took two months and traveled 3,000 kilometers, from Paris to Casablanca.
Three extraordinary journeys showcase the DNA of DJANGO's retro classics, but they also bring django a little-known adventure potential. This time, the DJANGO differentiation is more fascinating than ever. This is DJANGO TT – a tribute to cycling, constant exploration, more than just the city.
As at the end of the conference, Zhang Chao, general manager of Shandong Xuke Trading Co., Ltd., a dealer representative, said: The release of the DJANGO TT model is a cross-border model from "reshaping urban life" to "more than the city", which is a rethinking of the current motorcycle life culture, especially the scooter culture, from solving congestion to pursuing quality, from urban cycling to outdoor leisure. It is bound to be another pedal culture trend of leadership, I hope that this DJANGO TT model can be loved and favored by consumers.
Author's handwriting
Although constrained by the epidemic prevention and control, the "Django Road Extraordinary" DJANGO TT conference held in Jinan today is difficult to reproduce the pre-epidemic grand situation in terms of the scale of the meeting and the number of participants, but in all fairness, no matter the charm of the new product or the exquisite layout of the scene, individuals can give a high score of 9/10 points.
In just 90 minutes of the agenda, Peugeot motorcycle did not waste a little, presenting to everyone a way of life represented by DJANGO TT, that is, the radius of life of DJANGO users to expand beyond the city, to see the mountains, chase the sea, find forests, return, stimulate life style through DJANGO TT, and embrace a new attitude to life. And through multi-platform webcasting, the audience of this conference will be expanded from double digits on the spot to unlimited.
At the brand level, it is the successful expansion of the brand concept of "reshaping urban life", and the brand personality of Peugeot Motorcycle, which is not willing to be willing to be in front of the eyes like a lion, has the courage to explore and constantly forge ahead, and shows the future of the Petrochine motorcycle brand in front of all motorcyclists, so that everyone is full of expectations for the future of the Benchmark Motorcycle brand.
If the first new product launch of China's motorcycle industry under the shadow of the epidemic two years ago, Peugeot Motorcycle and DJANGO LCT, became the light that illuminated the way forward for the industry; then in 2022, the listing of DJANGO TT, its far-reaching significance should not be underestimated. In 2022, this French lion, which is already beyond the city, will be even more exciting!