The show "Roselle Water Endowment"
Cover news reporter Li Yuxin
On the evening of June 12, after more than 20 days of racing, the Dragon Boat Festival gala "Dragon Boat Wonderful Tour" launched by Henan Radio and Television Station finally unveiled the mystery in the network. At this time, Chen Jia, as the general director of the party, has not had a good rest for almost two days. Therefore, ten minutes after the broadcast of the program, there was no negative evaluation in the barrage, and she fell asleep and did not watch the entire program.
What Chen Jia did not expect was that a few hours after she fell asleep, the party was rolling up in the network, causing a carnival about traditional culture. Therefore, in the late night of the 12th, when Chen Jia was hurriedly woken up by her colleagues, she found that the program had been on the hot search and was "out of the circle".
General Director Chen Jia
On the evening of the 15th, when the cover news reporter interviewed the general director Chen Jia, the residual heat brought by this show still did not subside. Weibo-related topics have reached 3.5 billion reads, 19 hot searches have been on the list in 48 hours, and the program "Roselle Water Endowment" has been forwarded and liked by Foreign Ministry spokesperson Hua Chunying... "Dragon Boat Wonderful Tour" has brought a "phenomenon-level" cultural frenzy, compared with the "Tang Palace Night Banquet" during the Spring Festival, it can be said that it is more than enough.
"I'm a very 'Buddhist' person, and I promised to do the things I promised to do seriously, but in fact, I didn't plan too much for myself." After the party "out of the circle", Chen Jia quickly registered Weibo, self-deprecating herself as a "network vegetarian", it seems that she is still adapting to the sudden explosion of popularity, netizens praise and sigh like a tide. "I really never wanted to go out of the circle, nor did I think about the big explosion, I hope the audience can scold me a little less." When I woke up that night, I realized that god was like this. ”
The way out of the circle of "Buddhist" directors
From "Just don't be scolded" to "Thanks for the appreciation and praise"
"Like a frightening, graceful dragon." Rong Yao Qiu Ju, Hua Mao Chun Song. The beard is like a light cloud covering the moon, and the fluttering is like the snow returning to the wind..." In the evening party of "Dragon Boat Wonderful Tour", the first thing that caused public opinion to marvel was an underwater dance that showed the beauty of Roselle to the fullest - "Roselle Water Endowment".
After 3 shootings, the staff soaked underwater for 26 hours, and repeatedly went into the water more than 200 times in one day... In many media reports, they have written about the arduous journey behind the "underwater flying sky with a history of more than 1600 years". Although the production of "Roselle Water Endowment" was difficult and urgent, it was only one of the links in the entire 45-minute party that included 7 programs. As the general director, Chen Jia has too many things to consider and undertake.
Turning the time back to the Spring Festival in 2021, Henan Radio and Television Station's Spring Festival Gala of the Year of the Ox, "Tang Palace Night Banquet", can be said to have become one of the hottest cultural phenomena at that time. After a few months passed, when Chen Jia received the work of preparing for the Dragon Boat Festival, he thought that he would be under the pressure and influence of "pearls and jade in front". But in fact, from creation to broadcasting, for Chen Jia, who has to hand over the results in more than 20 days, there is no other consideration. "Our Spring Festival Gala and Lantern Party did a good job. It's my turn to create the Dragon Boat Festival, and if I repeat the previous creation of the director team, there is no innovation for me. ”
Audiences who have watched the party will find that "Dragon Boat Wonderful Tour" adopts a variety of art forms such as network synthesis + comics + chasing drama + underwater dance + shadow puppetry, and pulls out four parallel and staggered story lines from the perspective of four Tang Xiaomei. Following the perspective of the four Tang Xiaomei, programs such as "Dragon Boat Festival" and "Lanling King's Entry Song" slowly unfolded.
"My anxiety mainly stems from whether the audience can accept my innovative form." Chen Jia explained that this form of party should be "the first in China", so before broadcasting, I always thought that the audience only needed to criticize less, "don't scold me or scold less." But unexpectedly, the audience not only did not scold, but also "exaggerated", have become the "tap water" of the show on the Internet Amway.
"Thank you for your appreciation and praise for the 'Dragon Boat Festival', thank you for your recognition and resonance with cultural self-confidence, thank you for the likes and hot comments that come from the gushing river..." On the night of the 12th, a few hours after the program was broadcast, Chen Jia, who quickly registered a Weibo account, groped for the use of the software and issued a thank you to the audience.
Chen Jia posted on Weibo
After the show "Blowing Up the Circle"
Don't worry about homogeneous competition without losing your uniqueness
Even though it has been a few days since the broadcast of the party, the topic and popularity of "Dragon Boat Wonderful Tour" have not yet dissipated. "I think I'm luckier." Speaking of this, Chen Jia used the word "lucky". In her opinion, the theme of the Dragon Boat Festival, in fact, has not been fully excavated by the industry in the evening. "Like the Spring Festival Gala, the Lantern Party, and the Mid-Autumn Festival Gala, everyone will do more." But like the Dragon Boat Festival, there are fewer domestic evenings to perform in depth. Maybe after I did it, it was easier to get the public's attention. ”
But in fact, at the moment, there are very few festival evenings that can achieve such heat. Perhaps to compete with the popularity of the program "Roselle Water Endowment" in the "Dragon Boat Wonderful Tour", henan radio and television station launched the program "Tang Palace Night Banquet" in the Spring Festival Gala of the Year of the Ox. The program "Furong Pond" launched by Henan Radio and Television Station during the Lantern Festival and the program "Folding Fan Scholar" created during the Qingming Festival have received numerous praises. So recently, the topic #Henan Satellite TV Kill Crazy # rushed to the first place in the hot search list, the number of reads exceeded 1 billion, and the amount of discussion reached 206,000.
It can be said that the out-of-the-loop of this type of program seems to give the audience another "way of playing" in the cultural evening. At the moment when cultural activities are abundant, the audience's cookie-cutter expression of "evening party" has produced aesthetic "weakness". As traditional culture is more and more loved and spread by young people today, the cultural phenomena of "Hanfu fever", "museum fever" and "poetry fever" have risen, and the "out of the circle" of a series of evening parties and programs such as Henan Satellite TV has also brought new inspiration for innovative expressions of traditional culture. "The party can still be played like this", is a sigh after many viewers watched it.
"From my point of view, I didn't worry about similar programs being emulated by other satellite televisions, nor did I think that we would lose our uniqueness and competitiveness." It has to be mentioned that the phenomenon of "following the trend" is also common in the literary and art industry. In the face of this problem, Chen Jia seemed very frank. "The same theme, each director's ideas and planning are different, they all present a different look. A hundred flowers bloom is what we need, if other stations also come to carry forward and publicize traditional Chinese culture, we can introduce traditional culture to the world, which is not very good. ”
It is reported that in addition to the "Hidden Details" that is being broadcast, Henan Satellite TV will also successively launch cultural programs such as "Dancing Up and Down for a Thousand Years" and "Heaven and Earth Poetry Heart". The next Tanabata, Mid-Autumn Festival and other nodes will once again bring new surprises.
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