Earlier, Izumi Kawanishi, senior general manager of Sony Group, revealed that the company may add new technology partners to its electric vehicle project to help it build a mobility business, transforming cars from transportation to entertainment spaces. According to foreign media reports, Japan's Sony Company and Honda Motors officially announced that the two sides will work together to develop and sell electric vehicles, and plan to start selling the first model in 2025. From public sources, Honda will use its production line and years of knowledge in car manufacturing and aftermarket, while Sony will provide expertise in sensors, smart connectivity and entertainment technology. Sony and Honda can be described as a strong combination, the thought of these two companies to join forces to build a car, then their fans are not going to "climax", on the one hand is "VTEC is best!" The other side shouted directly, "Sony Dafa is good!" ”
Unlike other companies that have entered the car market, from the past two years and Sony's quiet layout, Sony has accumulated in the electric vehicle industry, and it is clear that Sony's announcement of entering the automotive industry is also well thought-out.
The partnership is announced as Honda tries to consolidate its position in the rapidly changing automotive industry, with plans to move to pure electric drivetrains by 2040. Honda CEO Toshihiro Mibe has said in interviews that forging new partnerships, even with tech companies outside the automotive industry, will be key to transformation.
At the same time, Sony has also been focusing on opportunities to enter the automotive field. In January, Sony CEO Kenichiro Yoshida announced that it would set up a company called Sony Mobility, saying it would enter the electric vehicle market.