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Affected by the impact of the "flagship" field of the mobile phone industry in 2020, 2021 and 2022, it is important that the mobile phone market has basically shrunk, why use "shrinkage" to describe it? In fact, it is not that the current mobile phone is not good, you should pay attention to this, do not use superficial things to make our cognition blind, because always remember a sentence "What is that?" Yes, the naked eye will always see only the surface, not the inside", I hope you all really know this
Therefore, for the "shrinkage of the mobile phone market", it mainly refers to the phenomenon of "not following the trend or homogenization", that is, the current mobile phone basically belongs to such a realistic level, that is what? When a processor, function, appearance, etc. are well received by users, many of the next brands of models have followed these processors, functions, appearances, etc. that are well received by users
Even many brands in order to follow the trend to get attention, directly to their own traditions to "throw away", basically now the brand to tell the truth, the original intention can not say that there is no bar at all, but a closer look at the brand that retains the original intention is really very few, I therefore lamented to the future mobile phone industry will be towards what kind of trend to find, I said I do not know, everything wait and see, anyway, I am still very eager to innovate.
For Xiaomi Civi, I was just suddenly more interested in it, what is the interest? In fact, it is xiaomi Civi mobile phone really to "expand the target population infinitely", and from the audience point of view, you can fully feel a phenomenon of "not talking about martial arts", you all know that the traditional millet is active from the real meaning of "not obeying the running points and being born for fever", so for xiaomi's audience has always been "more men and less women", so I see such a phenomenon directly with two words "guy" to sigh, and xiaomi has also been active in the "guy" crowd for a long time, Moreover, the public opinion of the brand has also heated up one after another, and gradually become a mainstream brand
But maybe I don't know from what point in time, Xiaomi began to see not only "men, that is, guys", relatively began to look at "women", and then there was Xiaomi Civi, in fact, when the machine was just released to the start of sale, I did feel that this phone sales are not necessarily good, but in fact I was wrong "is also my only example of insight failure"
Because xiaomi civi is indeed targeting women on the surface, but if you think deeply, then what is the details of the targeting crowd to tell the truth? Neutral, that is to say, both women have the desire to buy, but also does not affect men like Xiaomi Civi, why? In fact, the biggest reason is that the appearance of Xiaomi Civi is not so bright, so that men can still buy and buy, which may be Xiaomi's ambition, in fact, the current e-commerce sales are really great.
Talking about the xiaomi civi mobile phone itself, in fact, it was mentioned earlier that it gives people a "female" style on the surface, but it is actually a "neutral" style, which may also make the product very natural and has a certain degree of recognition, after all, to tell the truth, not only women like selfies, many men also like to take selfies, so the machine meets the needs of men who like selfies, as for the price of "2599 yuan, the version is 8GB +128GB", From the price, it can be concluded that the details of the machine are positioned as "mid-range flagships", so it is certainly not a flagship performance chip on the processor, so it is natural to understand that Qualcomm Snapdragon 778G "The main advantage is that the power consumption is stable, and the overall compatibility is relatively strong"
On the screen using 6.55-inch OLED curved screen, the refresh rate is 120HZ, the photo was said earlier that "selfie is the highlight, of course, landscape imaging is certainly not virtual", the specific parameter configuration is the rear main camera 64 million pixels and the front 32 million pixels "because of the advantage in selfies, so the double soft light selfie and native beauty muscle" is a highlight, other functions endurance is 4500 mAh battery, There is no 3.5MM headphone jack, but NFC and IR features should be possessed, after all this is a Xiaomi phone!
Write at the end! Therefore, for Xiaomi Civi, the surface is indeed "aimed at women", but in fact, what triggers sales is "neutral", that is to say, Xiaomi allows both men and women to experience the effect of excellent selfies, invisibly enlarging the word selfie, so this is the reason for the unlimited expansion of the target population!