The sports industry ecosystem www.ecosports.cn
Text/ Chen Siyi
Editor/ Guo Yang
Players who don't want to be presidents are not good coaches.
Now, in addition to the diligent training of many players, there are not a few people who seize the spare time to develop side business, some of them invest in real estate, some invest in the entertainment industry, some open hotels, some open restaurants... Today, the ecosystem will sort out the "small shops" of players who are deeply involved in the catering industry.
Yao
Yao Restaurant & Bar
At 9755 Westheimer Street in Houston, the fabled Yao Restaurant & Bar, a restaurant that opened that year. At that time, it was Yao Ming's peak period in the rocket.
Yao Ming himself once joked: "'Yao Restaurant' has nothing to do with me, that Yao is my father's Yao, not my Yao." "At that time, many customers also came to visit.
However, since Yao Ming retired, the "Yao Restaurant" has lost its influence of that year, and the "Yao Restaurant" that relies on Yao Ming's reputation has gradually become less cared for, and the two later restaurants have closed down almost at the same time.
Jordan
Michael Jordan's SteakHouse
Despite retiring, Jordan's investments are still extensive, and in addition to the Bobcats and his Jordan brand, he is also involved in the restaurant industry.
He owns a chain restaurant brand, Michael Jordan's SkiakHouse. The brand's flagship store, located near Grand Central Terminal in New York, is 7,000 square feet and has 210 seats.
The Michael Jordan Steakhouse is not about basketball, but is dedicated to promoting Michael Jordan's businessman image.
Durant
KD's restaurant/investment pizzeria
In 2013, Durant partnered with a restaurant group to open a KD's restaurant, which specializes in oysters and steaks. At that time, Grant Hill hosted the "NBA Insider" and went to Durant's restaurant to do a show. The restaurant's walls are also lined with souvenirs related to Durant.
But Kevin Durant's decision to join the Golden State Warriors broke the hearts of the entire Oklahoma. At that time, the day after Durant announced his decision, the Durant poster at the entrance of the Thunder Arena was removed, and many fans made a prank on the pictures of the removed posters online. Thunder fans also swipe bad reviews on Yelp, a site similar to Dianping in the United States.
At present, this restaurant has been renamed "Legend Grill".
In addition to opening his own restaurant, Durant, who has been "mixed" in the Bay Area business community for a long time, has also flourished in the catering investment community.
In October 2017, NBA reporter Darren Rovell reported that Kevin Durant's company, Durant Corporation, had made a major investment — this time in the pizza industry. The company, which is jointly owned by Durant and his broker and business partner Rich Kleiman, will hold a stake in pizza brand Pieology, the details of which were not disclosed.
According to foreign media reports, an incomplete statistic, at least 200 or more restaurant owners in the United States are retired or active NBA players, it seems that opening a specialty restaurant is definitely the most beginner second career for football stars.
Ronaldo
Pestana CR7
Cristiano Ronaldo and Pestana Hotel Group, Portugal's largest tourism and leisure group, have invested in four boutique hotels located in the historic district of Lisbon, the famous commercial street Gran Via in Madrid, the island of Madeira, the hometown of C Ronaldo on the southwest coast of Portugal, and times square in New York, USA.
It is understood that C Luo's investment amount exceeded 40 million US dollars, and the specific operation of the hotel was responsible for the Pestana Hotel Group.
If you want to feel the taste and style of President Luo, you should not miss the hotel he invested.
Messi
Beautiful Garden of the North (Bellavista del Jardin del Norte)
Not only does Ronaldo have a hotel, but messi, who is a perfect double pride, also has hotel assets.
In 2016, Messi, together with his brother Rodrigue and his sister Maria Sol, opened a restaurant in Barcelona called Bellavista del Jardin del Norte. The total investment in the restaurant is reported to be around 2.5 million euros, and Messi's partners also include some friends including Juan Carlos, Borja and Pedro Iglesias.
Pirlo
Pratum Coller
In 2007, Pirlo acquired the vineyard in the area where his father was born, and in addition to reliving his childhood feelings, he also hoped to integrate his years of wine into his wine, which is indeed very much in line with the status of "master".
The Pratum Coller is located in the Floro district of Brescia, in a valley stretching southward from the Alps, irrigated by the waters of Lake Garda and Lake Iseo on the east and west sides, and is geographically well located, rich in olives, grapes and cheese. Pratum means "meadow" in Latin, and Coller is the place name of the location of the winery. As early as the ancient Roman period more than 2,000 years ago, this land was mentioned: "Coller, 99 meters above sea level, is a high-quality choice for growing crops." ”
Iniesta
Laneways in Iniesta (EL Carril de Iniesta)
Not only Pirlo has a wine estate, but iniesta also has it. A while ago, the Spanish media revealed that a Chinese Super League team planned to sign Xiao bai, at the cost of a 3-year contract of 180 million euros, plus buying 2 million bottles of red wine at Xiao Bai's winery every year.
It turns out that in the Spanish town of Fonte alvilia, the Iniesta family is known for making wine. Just last year, Iniesta invested in the "Iniesta Cellars" in his hometown, with "El Carril de Iniesta".
Nadal, Gasol, Anrique
TATEL
Tennis superstar Nadal's first restaurant, Tatel, has already made its mark in Madrid, and they have a daily customer base for high-end Spanish cuisine.
In addition to Nadal, the partners of this restaurant include NBA superstar Paul Gasol, who has played for the Los Angeles Lakers, and the boyfriend of tennis beauty Kurnikova, the Spanish love song prince Enrique Iglesias.
Currently, outside of Madrid, the resort of Ibiza also has Tatel restaurants, and its chain of restaurants has subsequently traveled to Barcelona, London and Las Vegas.
In addition, the owner of Na also invested in the hotel. He bought a majority stake in two Caribbean island hotels in Mexico for $13.17 million in February 2013. It's the back garden of the United States, where a large number of Americans go on vacation every year, and Spaniards travel thousands of miles to enjoy the Caribbean for historical reasons.
"I knew about this place a few years ago and I really love it, which is why I chose to invest," Na boss said. At present, he has handed over both hotels to AMResorts, a well-known hotel management company in Mexico, and he only collects money every year. In addition, on the Booking.com, Sunscape Sabor Cozumel received great praise, with a rating of 8.4.
In the tennis world, Nadal is not the only one who invests in the catering industry.
Former world number one Djokovic opened a restaurant of the same name in his hometown of Belgrade, filled with photos and loot of his own. And in Monte Carlo, where he now lives, he also opens a vegetarian restaurant that specializes in vegetarian and gluten-free videos to promote healthy living.
So, why are so many stars investing in industries such as catering and hotels?
In fact, the answer is already obvious, not only in foreign countries, even Chinese football players, but also like to invest in catering, after all, "food, clothing, housing and transportation" is the basic needs of everyone, the most popular industry is always inseparable from "eating and drinking". What's more, compared with finance, real estate and other industries, the cost of catering is controllable, as well as the advantages of fast capital return and clear business logic, which are favored by stars.
In fact, in addition to sports stars, there are not a few people in the entertainment industry who are involved in catering. Whether it is personally involved in the operation, or only investing in the name, not participating in the management, these stars' own "platform effect" can generate a lot of return for the brand in a short period of time.
However, sports stars also need to face many problems when investing in catering, such as whether direct sales and joining will affect quality, and whether restaurants or hotels that lack personal supervision by celebrities can really be "deserved". For stars, if they want their investment to be effective instead of drifting, they also need to take an investment lesson.
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