The author | Guo Ji'an
On May 29 this year, the day before his own script killing store was about to open, Duan Linxi posted a promotional post on Weibo, attaching the script and address of the store, and writing: "There is also a mysterious DM, collectively waiting for your big ride."
In the comment area of this Weibo, a fan left a message for her: "Can I meet you by chance?" I don't want any offers, as long as you sing a song for me? ”
A month later in her shop, we confronted Duan Linxi and threw up the question: "Have you ever met such a fan in the store?" ”
"There are people who want to take a picture, and I really sang in the script. There was a book that asked DM to perform talent with everyone, and I sang it. Duan Lin Xiluo in front of him replied with some embarrassment. She has her trademark short hair, plain face, and looks a little thin. In between interviews, from time to time, I also have to reply to the guests who have booked online reservations with customer service numbers.
This is the 10th year of Duan Linxi's debut, and it is difficult to see the glory of the former "fast female champion" in her.
In 2011, the mushroom-headed girl won the national finals in Happy Girl. But this session of the fast girl, who was called "the worst development" by the public, soon disappeared into the public's vision like the IP of "Happy Girl" and became a faint past memory.
Duan Linxi is the same, after experiencing the initial brilliant two years, her work has decreased sharply, her life has become increasingly poor, and even in 2015, she temporarily left the entertainment industry and returned as a singer two years later. The last hot search is also because of his "frustrated" identity, the entry is #fast female champion Duan Linxi status #.
Therefore, unlike the imaginary star playing tickets, for Duan Linxi, the script killing shop is one of the practical means of livelihood, and the DM segment is a new path attempt different from the song means Lin Xi.
The script killing shop she opened with yu jiali, Jin Yinling and young writer Wen Ji'er, who are also the class of 2011, took one of the four names and named it "Jili Duanjin", located in Beijing Jianwai SOHO.
One day two weeks ago, Entertainment Capital came to the store and talked to Duan Linxi, Yu Jiali and Wen Ji'er, trying to understand this story about the script killing, about "sisters with one heart, Jili DuanJin".
01 Origin: "I want to do something that is not arranged"
Once you meet, you can clearly feel the difference between several people.
Yu Jiali is dressed in a red dress, with exquisite makeup, sharp speech, and the temperament of the boss lady: "I suggest that we talk separately, so that the guests come over for a while, and it will not affect us to bring Ben." ”
Wen Ji'er is more like a "big miss" who does not understand the world, she is a standard post-95, writing books, doing literary planning of platform sweet pet dramas, and bringing a bunch of food and drinking things to eat and drink, and is a senior script killer.
Duan Linxi is closer to the role of an executor, speaking slowly, and will laugh with some embarrassment when she encounters difficult questions, she has just finished running an ost activity of Yunnan movies, carrying a guitar back to Beijing to help in the store.
Among the completely different people, Duan Linxi and Yu Jiali and Jin Yinling have known each other since Supergirl in 2011, and since then, because of their acquaintance with Wen Ji'er, they have been exposed to offline script killing and have the idea of opening a store.
"Because my mutual friend and Jill knew each other, and then she was killed by the script she took to play offline, she immediately liked it." When immersed in the script, you can get a short relaxation without thinking about real things. And there are more things that friends can play when they party together, before it was nothing more than drinking, bungee jumping old, but when the script kills everyone to play together, it can deepen communication, which is very interesting. Yu Jiali said.
Therefore, after being exposed to the script last year, the four people often got together to form a game, and they quickly became familiar with it in the process.
In May this year, Yu Jiali first came up with an idea: Since we like to play so much, why not open a store?
"To tell the truth, our sisters have been working hard in Beijing for so many years, before that it was always arranged for us to do this and that, we didn't have any decision-making power, I suddenly felt that it was good to be able to do something that we all liked and really wanted to do." 」 Yu Jiali said frankly.
As soon as her idea was proposed, it was quickly supported by three other people.
"I didn't think too much, to be honest, play is quite expensive, before I may play every day for a week, and often invite friends to get on the car, I thought at the time, open a shop by myself, I don't have to spend so much money to play in the future." 」 Wen Ji'er told Xiao Yu.
Duan Linxi thought more, "Although it is said that four people open a shop together, for me there is no money to invest randomly." I calculated at that time that I could drive two or three cars a week without losing money, and I thought at the time, I would not lose money. ”
After a hit, the four quickly began to put into execution, and from the idea to the official opening of the store in June, there was a total of less than 15 days in between. The landing of the store was completed.
"We moved very quickly, and the first time the four of us had a meeting to make sure we wanted to do it, we immediately started looking for a house. Then it is to set the name of the store, register the company, determine the proportion of four people to invest, and then set the address, decoration, purchase, design, publicity, the whole is still quite smooth. Yu Jiali said.
But Duan Linxi told Xiaoyu that he had actually encountered twists and turns, "for example, when renting a house, he was almost pit by the intermediary." In addition, during the renovation period, I had a job in acting at that time, so basically the two girls of Jiali and Old Jin (Jin Yinling) stared down, and they did a lot of work that boys could not do. ”
Inside the Jili DuanJin store
In Duan Linxi's view, Yu Jiali is an "excellent entrepreneur" and a person who leads the team of four people forward. It is precisely because she has the encouragement to let the four people work together and finally kill the Jili Duanjin script.
"They all say that good friends don't start a business together, have you ever worried about conflicts because of this?" We threw this question to Yu Jiali and Duan Linxi respectively.
"There's no contradiction, they all listen to me." Yu Jiali said generously. "Carrie has the final say, she's the one who makes the decision." At the other end, Duan Linxi laughed.
02 Development: "I used to drive four times a day, from morning to all night"
Since you want to open a store, DM training, which is very critical for script killing, is on the agenda.
The four had no plans to recruit at the beginning, except for Wen Ji'er, who played Ben's love of "rushing to the fire", who was unanimously considered unsuitable for DM, and the other three decided to quickly adapt to this new professional identity.
"DM is not something you can be, you need to be professional, you also need to be able to pick up stubble, be good at interaction, and have the talent to adjust the atmosphere." All three of us have experience in singing or acting, which is relatively an advantage and will not be opened. Then there's practice. Duan Linxi said.
So in the week before the opening, the three of them were training DM at the speed of running through two scripts a day: "The audience of each car is different, so we must eat every book thoroughly to deal with unexpected situations." And we also need a period of adaptation and find a style that we are good at. ”
According to Duan Linxi, after experiencing the tension of the opening book at the beginning, she is also at ease now: "Jiali belt ben style is more strong, like a teacher, I like to be happy, love to bring joy and horror ben." ”
Dianping reviews about the store
This also allows her to accept good when she meets fans who come specially or is recognized as an artist. "These are still more interesting and immersive, so I won't say that someone will watch us the whole time because they are playing against us, or they will soon enter the experience." And for me personally, fans are like familiar friends, taking strangers will worry that they are not very skilled, the more nervous they will be, the more wrong they will be, but in front of fans I will be more relaxed. Duan Linxi said.
"Does the identity gap from a once-glamorous idol on stage to a DM serving players bother you?" We asked Duan Linxi, the most famous of the four. In the years when she said goodbye to the entertainment industry, she drove taxis, sold beef and jadeite, and now after returning, she has started a script to kill DM.
She thought about it, and her face was already quite flat: "It has been 10 years since her debut, and I can only say that the stage of entanglement has passed." ”
Yu Jiali commented: "It is not difficult for the old Duan to put down the body, but it is actually quite difficult for outsiders, so I think it is really not easy for her to do this." ”
But soon, the problem of understaffing, which was more serious than the psychological barrier, was gradually exposed: due to the location advantage and the price advantage of the soft opening period, the traffic in the store exceeded their initial expectations, and the store was often in a shortage of people.
"I really didn't expect that the business could be so hot, in addition to weekends and holidays full, sometimes there will be a lot of people to play in the afternoon and evening of weekdays, and even someone called at 9 o'clock in the morning and I asked me to open the book." Yu Jiali said.
Jili Duanjin store is not large, can open 3 scripts at the same time, in the initial four people's imagination, Yu Jiali, Duan Linxi, Jin Yinling three people as resident DM, plus occasional friends to help, is enough to meet the needs.
But the highly uncertain acting work suddenly came together. "It feels like the name may be auspicious, this shop is really quite strong for us." Not long after the opening, Old Jin received a scene appointment and has been filming in other places. After the old hot search, there are many more interview invitations, and there are also business performance invitations, which have become very busy. This is a good thing, but at the same time, the person with the ben is even less enough," Yu Jiali told Xiao Yu.
As a result, Yu Jiali became the busiest 24-hour DM in the store, with the most books opened 4 consecutive books a day, "even encountered the situation that after opening the book all night, just slept for two hours, and got up early the next morning to bring the book." ”
"The crowd is so full, I haven't played in the store since it really opened." Before playing by themselves, I always invited guests, since becoming the boss, the two-dimensional code should be hung at the door, and the money cannot be less. Wen Jier said.
03 Future: "People can't hang on a tree, I hope that the script killing the store is the beginning of a new change"
More than a month after the opening, Jili Duanjin also brought them income.
"The first month of soft operation, the pricing is relatively low, the turnover is 30,000-40,000, deducting rent and wages or making money." When it comes to Jili Duanjin's income, Yu Jiali is quite proud.
She also got a DM salary: "We bring 150 yuan per show, and the salary is also several thousand yuan this month." ”
It's hard to imagine that this money would be so important for an artist who once won a place in the Top Nine on the Supergirl stage.
"On the side of the artist's work, the commercial performance will give more, but often it is not received once a month, and it is unstable." I tried it with the old duan, and neither of us liked it. And it really doesn't sell. Artists like us can't get the traffic of the platform, and the goods are pure consumption, and what can be sold in a day is also single digits, and they can't make any money at all. But now opening a script killing shop is completely our own business, and what we want to do, we can still make money, is not the same. Yu Jiali explained.
Duan Linxi also saw Jili Duanjin as a new possibility. In the past 10 years, she has stopped and flowed in the acting industry, once returning to her hometown with the 2 million yuan she earned, and returning to Beijing because of the singer's dream of carrying more than a dozen yuan.
She admitted on Weibo: "I made 80,000 yuan in May, deducted the team fee, and had 10,000 left at my disposal." But she does not want others to sympathize and pity: "People still have to recognize reality and insist on dreams." She posted Jili Duanjin's store information in the Weibo related to the hot search entry "Fast Female Champion Duan Linxi Status", and quietly advertised it.
Yu Jiali and Duan Linxi both clearly realized: At least in the matter of opening a script to kill the store, the gimmick of star status is valuable. On the Weibo of the two, you can also see a lot of news about Jili Duanjin. Recruitment, new, publicity one after another.
Yu Jiali said frankly: "In the first month of opening, more than one-third and nearly half of the guests were fans, and many of them came to the old section. But we also feel that Jili Duanjin has geographical advantages and service advantages, next, we also plan to do more immersive scripts, and Jill herself is also an author, also creating scripts, and there may be some distribution-related work in the future. ”
According to Wen Gille, at present, her script killing works are in the process of creation, and at the same time, the four are also considering attempts to follow up the live script.
"But don't worry, now Jili Duanjin has only been open for a month, still in the dividend period, if you want to get on the right track to see the long-term development, we still have a lot of time and opportunities." Before, we were four good friends, but now we are comrades in arms who start a business together, and in addition to making money, we have more life possibilities. Wen Jier said.
Group photo of four people
She described a scene to Xiao Yu: "I still remember the opening day, the happiest day I have seen her since I met Lao Duan, and she smiled very happily, as if she had found a sense of support. ”
"At Gilli Duanjin, I would feel like this is my turf. There was a moment when it opened, like going back to the bar where I had originally been singing. Now, in addition to being a singer, script shop DM is my favorite definition. Duan Linxi said.
Do you think this will open up new possibilities for you? At the end of the interview, we asked Duan Linxi this way.
"I don't dare to say it, nor do I dare to think about it. My friend also said so, saying that will the script kill the store is your second spring? Life can't be hanged from a tree, walk and look, I hope, can only say hope, this is the beginning of a new change. ”