Recently, the Ministry of Science and Technology said at the press conference of the State Council New Office that in the past year, the R&D investment in the whole society reached 2.79 trillion yuan, the intensity of R&D investment reached 2.44%, and the comprehensive ranking of national innovation ability rose to 12th in the world. Enterprises are the main body of R & D investment, and the Ministry of Science and Technology said that it will guide enterprises to increase R & D investment.
With the maturity of Internet of Things technology, the era of Internet of Things is coming, which also makes all enterprises have to examine their own technological innovation capabilities. In the field of smart home, home appliances, mobile phones, and technology companies have flocked to the field, which has also accelerated the investment in technology research and development and competitive pressure in this field.
From the perspective of R & D investment, the R& D investment of the three major appliance giants is increasing year by year. According to the third quarterly report of 2021, the R&D investment of the United States is 8.8 billion yuan, Haier Zhijia is 6.2 billion yuan, and Gree is 4.8 billion yuan. Recently, Haier Group has publicly stated that its R&D investment in 2021 will exceed 10 billion yuan, and its R&D investment in the next three years will reach 60 billion yuan.
A vigorous technological arms race has begun completely. In addition to the intelligentization of home appliances, Midea Group is also investing in intelligent manufacturing, new energy vehicles, etc.; Gree's technology research and development direction is more numerous, in addition to air conditioning, mobile phones, chips, new energy, medical and other comprehensive bets; Haier Zhijia on the basis of product advantages, concentrated firepower on the smart home related AI technology, IoT, scene ecology.
Some people compare the R & D investment of enterprises to learning, and although some students work hard, their grades are not ideal, so the input depends on the output. The effectiveness of R&D investment is the ultimate measure. Below, we may wish to find the data disclosed by the network from the dimensions of patent technology, standard formulation, national certification, etc., to analyze the scientific and technological output of the three companies horizontally.
First of all, from the perspective of patented technology, the three companies have shown excellent scientific and technological innovation. In the China Patent Gold Award, Haier Zhijia has won a total of 10 items, Midea has won 6 awards, and Gree has won 5. Entering the era of the Internet of Things, the three companies have also made efforts to innovate in the smart home, since 2019, Haier Zhijia has accumulated 7812 smart family invention patents, achieving 6 consecutive championships, 4203 in the United States, and 5339 in Gree. Up to now, in terms of the number of patent applications, Haier Zhijia has more than 60,000 items, Midea more than 160,000 items, and Gree more than 95,000 items.
Secondly, from the perspective of standard formulation, the three enterprises have made outstanding contributions to the development of industry standardization. The data shows that Haier Zhijia has cumulatively led or participated in 82 international standards, 402 national standards and 200 industry standards; Midea has cumulatively led or participated in 43 international standards, 234 national standards and 145 industry standards; Gree has cumulatively led and participated in the formulation and revision of 13 international standards, 245 national standards and 134 industry standards. Among the five major international standard organizations, Haier Zhijia has achieved full coverage, and Midea and Gree have entered ISO and IEC.
In addition, from the perspective of national certification, the three companies have also performed well. In the National Science and Technology Progress Award, Haier Zhijia has won a total of 16 National Science and Technology Progress Awards, 2 for midea and 4 for Gree; in terms of "international leading" appraisal, Haier Zhijia has 242, midea has more than 170, and Gree has more than 30.
In summary, the three companies are paying more and more attention to scientific and technological innovation, and the investment in research and development is rising, and the harvest is gratifying.
However, in terms of marketing publicity on scientific and technological innovation, the voices of Gree and the United States are slightly louder, such as "Gree masters the core technology" and the Transformation Technology Group of the United States. Haier Zhijia pays more attention to the shaping of the brand, and the current high-end brands and scene brands are deeply rooted in the hearts of the people. Therefore, compared with the southern enterprises, the northern enterprises represented by Haier Zhijia obviously need to make more efforts in the marketing of science and technology.