On August 4, 2021, 36Kr (Nasdaq: KRKR), a prominent brand and pioneering platform dedicated to serving China's new economy players, announced that its content has been incorporated into the newsfeed of bloomberg terminals. Bloomberg is the world's leading provider of financial information services, and one of its core products, the Bloomberg Terminal, integrates real-time data from financial markets, market-driven news, in-depth research, analytical functions, communication tools and world-class transaction execution systems to provide comprehensive solutions for global investors and financial services institutions.
As an outstanding brand and pioneering platform dedicated to serving China's new economy participants, 36Kr has a mission of empowering new economy participants to achieve higher achievements, and has been deeply engaged in the field of news reporting for more than 10 years, and its content has a strong influence in pan-business, pan-finance and other fields. With its keen news judgment and in-depth exploration of China's new economy companies, 36Kr has become one of the earliest platforms in China to understand the development trend of the new economy, providing online advertising, enterprise value-added services and user subscription services for six new economic communities of start-ups, traditional enterprises, TMT giants, local governments, institutional investors and individual users, promoting the connection and integration of communities and helping the rapid development of the new economy. Over the years, 36Kr has accumulated a huge database of corporate information and has been widely recognized as an industry leader by various groups of Participants in China's new economy.
From 2020 onwards, 36Kr will also explore and extend its business from the primary market to the secondary market, and set up a secondary market reporting department. Up to now, the content of the 36Kr secondary market has basically covered all Chinese companies listed in the United States, Hong Kong and A shares. Bloomberg's inclusion of 36Kr content is the result of the increasing attention of professional institutions and overseas investors for 36Kr's content, and also reflects 36Kr's excellent ability in producing pan-commercial and pan-financial original content. As we all know, the elite of the global financial industry are the main subscribers of Bloomberg terminals, and their access and attention to 36Kr content will help enhance the value influence and global brand awareness of 36Kr in the financial market.
Mr. Feng Dagang, CEO of 36Kr, said, "I am very pleased that the content of the article of 36Kr has landed on bloomberg terminal, the leading brand of the global financial information service provider. The inclusion and distribution of our content by Bloomberg demonstrates that our commercial content is attractive enough for Bloomberg users around the world, and it is also a test of 36Kr's excellent content production capabilities. Now, with our in-depth cooperation with Bloomberg, more customers can access more comprehensive information and understand the latest developments in the new economy in China, which further enhances our professional service capabilities for customers and optimizes the enterprise customer service experience." We believe this will cement our leadership position in the industry, increase our commercialization, and pave the way for international engagement and recognition. “
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