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$2000 per month service fee! What does Bloomberg's expensive service bring to customers? 丨 Video book excerpt

author:CBN

The company of Michael Bloomberg, founder of Bloomberg L.P., has only about 325,000 customers and a market capitalization of $60 billion. This is thanks to the high-value financial services offered by Bloomberg.

In 1982, Bloomberg hired a group of programmers to write programs for the automation of financial markets. Their goal is to create a computer called the Market Master Terminal, which can provide investors with real-time market data and financial computing services. Today, the service is best known as the Bloomberg terminal.

There are many competitors in this field, but none of them can provide more in-depth and detailed information than the Bloomberg terminal. These competitors can only provide basic information such as trading volume, stock and bond prices. The Bloomberg terminal claims to be able to provide 40 financial indicators about any bond or stock in the market.

To get this information, it costs a lot. At first, the monthly rent for a Bloomberg terminal was $1,000. Retail investors may not understand the role of bloomberg terminals, but for hedge funds and investment banks that trade billions of dollars a day, the $1,000 monthly rent is negligible compared to the value of the information provided by Bloomberg terminals.

Today, Bloomberg terminals are a mainstay of financial markets, with monthly rents rising to $2,000. As a result, although Bloomberg terminals have only 325,000 customers today, they can bring the company $7.8 billion in revenue per year, accounting for about 80% of the company's total revenue.

$2000 per month service fee! What does Bloomberg's expensive service bring to customers? Click on the video to see for yourself!

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