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Observing | sponsor break up with Djokovic and the vaccine becomes his X factor?

Absent from the Australian Open, broke up with his mentor, and the sponsor also terminated his contract at this time... Djokovic is going through a difficult time in his career.

It should be noted that Djokovic and Vajda broke up friendly, and have nothing to do with Deyo's Australian Open incident this year and the limited participation this season, the two have made this decision during last year's ATP Turin Finals, and this year's Australian Open and Dubai, Vajda also did not accompany.

Observing | sponsor break up with Djokovic and the vaccine becomes his X factor?

Peugeot ended its multi-year cooperation with Djokovic, and it was reported that this decision had nothing to do with Djokovic's position on vaccines – although many media also used words such as "drop" or "termination" and "termination", the original words of the group executives confirming the news to the media were "We will no longer continue to sponsor Djokovic", or it may be that the sponsorship contract expires and choose not to renew the contract.

Vajda assisted Djokovic in winning 20 Grand Slams, and he is the cornerstone of the team, whether he is in charge alone or the addition of Becker and Ivanisevic. Since the cooperation in 2006, although the roles have also been adjusted and changed, and even briefly left, the relationship between the two has become a relationship of mentoring and friendship like a father and brother, which is a successful model of the master-apprentice relationship in the tennis world.

The most valuable thing is that despite his great success and being a well-known big-name coach in the circle, Vaida has always been gentle and low-key, never saying anything excessive to add controversy to his disciples, and will not use Deyo to expand his influence, and is really a person who makes people very respected and liked.

Observing | sponsor break up with Djokovic and the vaccine becomes his X factor?

In fact, a few years ago, Vajda expressed the idea of reducing travel and returning to her family, and now she is demobilized and returned to the field, as Deyo said, "always be family" . Ivanisevic will continue to serve as Djokovic's coach and the rest of the team will not change.

As for Peugeot, in fact, during the Australian Open, it also spoke out in support of Djokovic and said that it would not end cooperation with Djokovic. This big turn is quite surprising. This was an important sponsor of Deyo, and it stayed on the left sleeve of his robe for many years. Some analysts said that Peugeot may also end its sponsorship cooperation with the French Open, if this is the case, this series of decisions may also be related to the brand strategy adjustment and financial situation.

Cars are a very important sponsorship category for top stars, peugeot is gone, and of course it leaves room for new sponsors to enter. Deyo's attitude toward vaccines will also be an important consideration for potential sponsors, which is also a possibility of what Deyo said when he recently expressed his attitude toward vaccines as "willing to pay the price".

But in any case, the sponsorship fee of a star at The level of Djokovic is very expensive; but if it cannot appear in those high-level events for a long time, it will definitely be a loss to the exposure and rights of the sponsor.

Breaking up with the "mentor" for the second time, can Deyo survive the spring of too many things?

The day after he had just fallen from the world number one throne, Djokovic announced the end of his partnership with coach Vajda, but this decision was made after last year's Turin finals, only to be announced at this time, the two have been fighting together in the tennis world for nearly 15 years, and now a mentor-apprentice story has finally come to an end.

Observing | sponsor break up with Djokovic and the vaccine becomes his X factor?

In a statement, Deyo said: "Marian has been with me at the most important and memorable moment of my career, we have achieved incredible results together, I am very grateful for his friendship and dedication over the past 15 years, although he is no longer a member of the team, he will always be my family and I am grateful for everything he has done." Vajda also said that in the future, whether on and off the field, he will give Djokovic the greatest support.

The time when the two sides released this news is indeed worth playing, after all, the world number one position in Djokovic was just replaced by Medvedev on Monday, which is easy to make some associations with the outside world, so it will be particularly emphasized that this decision was made at the end of last year, as to why it is only announced now, probably because if it is announced at the end of the year, it may affect the preparation for the Djoyo OYo Open, although it is not sure at that time to participate, but it is still necessary to minimize this off-field factor.

What happened later is known to everyone, given Deyo's various experiences in the Australian season, it is indeed not suitable for the public to announce this news, when Vajda also spoke out in support of Djokovic in the media, and now when everything has settled, Djokovic has also played the first game of the year, perhaps the best time to announce the news, and the other members of Djokovic's team remain unchanged, and the double coaching team will become Ivanišević to single out the beams.

Observing | sponsor break up with Djokovic and the vaccine becomes his X factor?

Although the tennis player and the coach are actually employed, the use of words such as "mentor" and "mentor" is not so appropriate, but if you know the story of Vajda and Djokovic, it is no exaggeration to call him "Mentor", I believe that Djokovic himself thinks the same way, when the two began to work together in the clay season in 2006, Djokovic did not even fully emerge, but in July of that year he won the first ATP championship trophy of his career in the Netherlands, and since then he has been running wildly.

From winning the first Grand Slam at the Australian Open in 2008, to winning the Davis Cup for Serbia in 2010, to winning the Wimbledon title at World No. 1 in 2011, Deyo completed all of his momentous moments with the help of Vajda. Of course, the two can also be said to have achieved each other, before coaching Djokovic, Vaida was not a very famous coach, and now I believe that as long as he is willing to go out again, he will become the object of competition for all players.

Of course, the cooperation between the two is not smooth. In 2013, when his career was in a bottleneck period, Deyo invited Becker to join the team, saying that he and Vajda formed a "double coaching" model, but in fact, Becker was the new core of the team, and Vajda was willing to take a back seat, and this generosity was not acceptable to ordinary people. In the end, It also proved that Vajda's "sacrifice" was worth it, and Becker's arrival helped Djokovic achieve the great cause of winning four grand slams and grand slams in a row.

Observing | sponsor break up with Djokovic and the vaccine becomes his X factor?

However, after Deyo came to a low point in 2017 due to injury problems, he voluntarily chose to break up with all the core members of the original team, including Vajda, and switched to Agassi's staff. But this cooperation proved to be unsuccessful, and finally in 2018, Deyo recalled Vajda to the team again, and Vajda also "ignored the previous suspicions", returned to him in the most difficult time for Djokovic, and helped him regain the Grand Slam at Wimbledon that year and lock in the year-end first place. It is worth mentioning that in the year away from Djokovic, Vajda did not choose to coach other players.

In 2019, Djokovic added Ivanisevic to the team and once again formed a double coaching model with Vajda, but this time it was different from Becker's, the two basically had their own division of labor, each responsible for two Grand Slams, this way of working together has proved to be very efficient in the past few seasons. It is not difficult to see that whether it is to take the lead alone, to take a back seat, or to coordinate the division of labor, or even when Djokovic has a temper tantrum to break up, Vajda has played her role with hard work.

So for Djokovic over the years, compared to coach Vajda, it is more like a spiritual mentor or a "main backbone" of the existence, as long as Vajda is there, both Djokovic and fans will feel at ease. At this moment, the dilemma that Djokovic is facing may be no less than the past few crises, the difference is that this time it is more of an off-field factor, and without the company of Vajda, the "needle of the sea god", it is undoubtedly worse for Djokovic, I don't know if he can successfully survive this "eventful spring"?

Wen | Zhang Bendou Yisang

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Observing | sponsor break up with Djokovic and the vaccine becomes his X factor?
Observing | sponsor break up with Djokovic and the vaccine becomes his X factor?
Observing | sponsor break up with Djokovic and the vaccine becomes his X factor?

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