Donkey sister-in-law Pingrong was banned for tax evasion, and there was a lot of noise inside the KS platform. Affected by the incident, the size of the Internet celebrity inside KS has once again become a "bird of fright". In fact, friends who often pay attention to the circle of Internet celebrities will know that Pingrong is not the first big Internet celebrity to be banned for "tax evasion". Since last year, the relevant departments have begun to carry out a major rectification of the problem of "tax evasion" of Internet celebrity anchors, and a number of anchors with goods that are larger than Pingrong have fallen into the "strike hard" this time. Then, within the anchor circle of the whole network, a wave of "tax reimbursement" was set off. Even many KS Internet celebrities once cried bitterly in the live broadcast room, bluntly saying that the amount of their tax reimbursement was too high. It can be seen that "tax evasion" has become a common disease of Internet celebrities. Whether it is "accidentally making mistakes" because of "ignorance" or deliberately doing it for the sake of profit, it is difficult for us laymen to give an answer.
The rise of live streaming with goods has greatly increased the value of Internet celebrities, and one by one they have made a lot of money. It may be that before the emergence of live streaming, Internet celebrities who only rely on "gift tips" to make money are simply "high-income people". After the rise of live streaming with goods, the Internet celebrities have simply become "upstarts". In the case of the KS platform, there are countless Internet celebrity anchors who sell millions of net red anchors in a single live broadcast, and even they are completely ranked in the industry. Head anchors like Simba often make "hundreds of millions" of sales, which is jaw-dropping. You can imagine: how much tax should Internet celebrities pay for such income? But all the Internet celebrities we can call the name, it is estimated that they have to pay taxes, right? And how many people actually pay?
In the live broadcast industry chain, Internet celebrities are not the only beneficiaries, and there is also a platform behind the Internet celebrity anchors. On the KS platform, the relationship between Internet celebrities and platform officials has always been relatively confusing. On the one hand, as a manager, the platform bears the responsibility of supervising the internet celebrity anchors. Whenever an account is banned or restricted, Internet celebrities are bitter about the platform. But on the other hand, influencers and platform officials are also a community of interests. Internet celebrities are all supported by the platform, and while internet celebrities make money on their own, they will naturally bring benefits to the platform. However, in the matter of "tax evasion", it is only the personal behavior of Internet celebrities, and it has little to do with the platform (will Internet celebrities withdraw money from the platform, will they pay taxes?). The platform doesn't work). But because of the special status of Internet celebrities, their "tax evasion" behavior, whether in reputation or actual interests, will cause losses to the platform behind them.
As far as this time "Pingrong was sealed" thing, it is actually not the official intention of the KS platform. As a profit-making company, how can ks be willing to ban the big Internet celebrities he has painstakingly cultivated? In the end, banning the account was just a helpless move of "a strong man breaking his wrist". Pingrong was found by the relevant departments, and was criticized by the major media, KS officials for their own reputation, can only abandon the car to protect the marshal. I believe that this time the ban on Pingrong must have also sounded the alarm bell for the KS platform official. Influencers can act recklessly, but as a platform for "bosses", they will certainly not let them do this kind of behavior anymore. Once the Internet celebrity has an accident, KS's reputation will be damaged. Moreover, after the influencer was blocked, it directly affected the "gdp" of the entire platform.
Sure enough! As the "outdoor hair" of the circle of Internet celebrities, in a recent live broadcast and fans broke the news: KS platform officials may have learned the lesson of "Pingrong tax evasion was blocked" and has changed the rules. In order to avoid tax evasion by Internet celebrities, the withdrawal rules in the background have been changed. Previously, each influencer could withdraw 200,000 yuan from the background every day, get the money and then pay taxes by themselves. Many Internet celebrities have made a lot of money, and they have to pay more than 2 million taxes and fees alone. However, these people ignored it, and only cared about their own squandering in Sanya when they got the money, and finally could not even pay millions of taxes. Nowadays, when the internet celebrity anchor withdraws cash from the background, the KS platform official will directly deduct taxes from it. (ps: the platform wants to help Internet celebrities pay personal income tax? ）
The "outdoor hair" revelations have caused a lot of repercussions among KS netizens, and everyone has clapped their hands and applauded the official practice this time. Since then, some people have left a message on the platform: Although this move by KS is also for its own interests, it has to be admitted that if the platform really does this, it will avoid the problem of "tax evasion" among Internet celebrities. Why can these Internet celebrities today become high-income people? Become an upstart? It's not because of their own abilities or because of how brilliant they are at business. In the end, it is only because it stands on the cusp of the times and has a good fate. Since we are eating the dividends of the times, we should assume corresponding social responsibilities and pay taxes. Of course, even if the platform changes the withdrawal rules, there are still "loopholes" and still cannot completely avoid the "tax evasion" of Internet celebrities. After all, what can be "paid" in the background is only the gift income of Internet celebrities. What about the proceeds of carrying goods? What about influencers who privately collect money from merchants?
What do you think of the ks platform officially changing the withdrawal rules this time? Do you think that by doing so, you can avoid "tax evasion" by Influencers? Comment and share with the editor. Friends who like Internet celebrity gossip, don't forget to pay attention.
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