On March 1, Haidilao issued a management appointment announcement, deputy CEO and chief operating officer Yang Lijuan was transferred to the chief executive officer, and the chairman of the board and former chief executive officer Daniel Zhang will continue to serve as the chairman of the board and an executive director.
As the leader of the Woodpecker Project, Yang Lijuan has always played an important operation and management role in Haidilao. Born as a waiter, she has served in Haidilao for more than 27 years, is a key figure in Haidilao's exit from Sichuan and opens up the national market, and is also the person in charge of Haidilao's implementation of the "connecting interests and locking management" system.
At the age of 17, he followed Daniel Zhang as a waiter, and now he is the CEO of Haidilao, and the story of Haidilao's "most cattle waiter" is worth knowing.
Author | Porridge Zoro
In 2018, Haidilao went public.
At that time, the founders Daniel Zhang and his wife went from a wealth of 5 billion yuan in 2017 to a value of 60 billion yuan, becoming the top 50 richest people in China.
But it is not only Daniel Zhang couple whose value has soared, 17 Yang Lijuan, who has followed Daniel Zhang as a waiter, has soared to 3 billion after haidilao's listing, known as China's most cattle waiter.
You may know a little bit about it, but this article can give you a complete interpretation:
How did Yang Lijuan become the most cattle waiter in China? What kind of inspiration does such an ordinary person's wealth soar, give us?
A person's fate is already 80% predestined at the time of his birth, and the rest of his life is in the 20% probability of Bona.
Framework is greater than diligence, what is a framework? Can the framework be changed? How to change?
At the age of 17, he followed Daniel Zhang as a waiter
Reject headhunting millions of annual salaries
Haidilao was worth 3 billion yuan after listing
Yang Lijuan was born in 1978 in rural Jianyang, Sichuan.
This is a family that has no future in sight at all:
In the early 1990s, she had two older brothers, who failed miserably in the honeycomb coal business, owed a bunch of usurious debts, and the family worked to pay off debts. In order to help her family pay off debts, she dropped out of school to work as a waiter in a restaurant in Jianyang as a teenager.
Desperate enough not to be more desperate, there will be hope.
Daniel Zhang founded Haidilao in the early days, he often went to eat at the restaurant where Yang Lijuan worked, and one day he paid special attention to this clever and clever waiter.
Daniel Zhang asked: How much money can the little girl earn here every month?
Yang Lijuan: 120 pieces.
Sure enough, the ones that can be Daniel Zhang pay special attention to are two brushes, Daniel Zhang know that the average salary of the restaurant waiter in Jianyang is about 80 yuan, and this little girl can be one-third higher than others.
Daniel Zhang continued to ask: Go to our place and do it, I will give you 160 yuan.
Yang Lijuan smiled and said: Thank you, I want to think about it.
Apparently, Yang Lijuan did not realize that this was her hope. This time, she missed it.
However, not long after, Yang Lijuan's boss wanted to leave Jianyang and go to Guangdong to open a store. The boss thought she was smart and capable and wanted to take her south, but Yang Lijuan's grandmother resolutely disagreed, and finally left her in Jianyang.
There was no way, the part-time job still had to continue, and she began to look for a new job. At this time, she suddenly thought of Daniel Zhang, she found the Haidilao store, a question, the salary is really 160 yuan! She didn't say a word, and became a waiter in Haidilao that day.
Little did she know at the time that this was a fate-changing choice.
Haidilao's first store in Jianyang that year
Around 2008, the smart and capable Yang Lijuan became the only deputy general manager of Haidilao, assisting Daniel Zhang manage nearly 10,000 employees.
At that time, Haidilao's fame increased greatly, and she also had more troubles - she always received calls from headhunting companies, and the prices offered were millions of annual salaries + shares.
You must know that it was more than 10 years ago, but Yang Lijuan, who came from a poor background, was completely unmoved: "You don't call again, it's not a matter of more money and less money, I leave Haidilao is nothing, I won't leave." ”
Whatever the reason, choosing to stick to Haidilao seems to be an extremely wise choice today, 10 years after rejecting the million-dollar annual salary, Haidilao went public, her wealth directly soared to 3 billion, and became a legend of waiter counterattack.
Why can't any amount of money dig her up?
In 2008, after rejecting the price of many headhunters, some people still thought that it was a problem of insufficient money, so they directly asked her: How much money do you really not go?
Yang Lijuan replied: I am telling the truth, Haidilao is my home, without Haidilao there would be no me, I could not betray her. Besides, can people work for their own homes the same as they do for other people's homes?
Why can't any amount of money touch her mortal heart?
Why does she really regard Haidilao as her home?
Yang Lijuan joined Haidilao in her first year, and unlike other colleagues, she had no intention of returning home at all, because every year before the New Year, her family was crowded with people who wanted debts.
As a result, one day, Yang Lijuan's mother came to the store, and she did not see her for half a year, she found that her mother was emaciated a lot, and quickly pulled her mother to the private room to talk. It turned out that a creditor came early this year and took away all the things that could be worth a little money in the family, and her mother hoped that Xiaoli would think of a way to see if she could borrow 800 yuan, otherwise other creditors could not cope with it this year.
Yang Lijuan herself left 10 yuan for herself every month, and the rest was sent home, and she had no money. Similarly, other colleagues are also peasant sisters, and everyone has to bring money home for the New Year, where can they afford to borrow 800 yuan?
The two women hugged each other in the private room and cried red-eyed and did not come up with a way.
As a result, after her mother left, Daniel Zhang knew about this matter and immediately asked the company to lend Yang Lijuan 800 yuan.
Yang Lijuan was excited: Deduct from my salary every month!
Daniel Zhang said: Buckled, is your family still without money? Let's pay it back at the end of the year.
At the end of the year, everyone went to the accounting office to receive the bonus. Yang Lijuan did not go, she felt that there must be no business of her own, and the bonus was not necessarily enough to repay the 800 yuan.
As a result, the accountant called her over and said: Brother Zhang said, your family's 800 yuan company to repay the debt is out, no need to pay you back! Your bonuses are still issued!
It was on this day that this girl, who was less than one meter six tall, swore: From now on, Haidilao is home, and whoever wants to harm the interests of the company, I dare to fight with whom!
This sentence is not only lip service, she really dares to play with people's lives - if you want to hurt Haidilao.
Friends who do catering know that in addition to eating in restaurants is drinking, there must be drunk people who drink, there must be fights when there are drunks, and those who have not encountered fights in Chinese restaurants must have won the lottery, so Haidilao's business until late at night is certainly no exception.
One day, after three men in Haidilao's Xi'an store got drunk, they quarreled with the waiter and beat up two waitresses. As a result, the male waiter did not dry, so he went up and beat up the three men.
The three men were not good, and when they left, they left the next sentence: You just wait!
Within 3 hours, two trucks drove up and jumped off more than 60 men with sticks. The other party once again left the harsh words: give 50,000 compensation, otherwise directly smash the store!
Haidilao immediately dialed the 110 police, but after all, it takes a while for the police to come, what if the store is smashed at this time?!
Under the order of Yang Lijuan, more than 100 clerks rushed out of the store, the male was in front, the female was in the back, and she rushed to the front of the middle of less than one meter six, with a fierce momentum!
Everyone knows that those who are honestly afraid of murder are afraid of death! Seeing the situation of Haidilao, the 60 big men were weak-hearted, standing across the road, stunned that they did not dare to come over.
After a while, 3 police officers arrived, followed by 3 110 police cars honking their sirens. This time, Yang Lijuan guarded her home, Haidilao, she said that she forgot to be afraid at that time, just a thought, this shop spent so much money to decorate, absolutely can not let people smash it!
This year, Yang Lijuan was only 21 years old.
Why Yang Lijuan said:
Leaving Haidilao, I am nothing
Even if Haidilao initially gave Yang Lijuan a job, it was also a waiter's job, even if Daniel Zhang helped her pay her 800 yuan debt, but it was only 800 yuan. Yang Lijuan can do it from the waiter to today, and it is definitely more of her own efforts.
Yang Lijuan is a piece of gold, which will shine everywhere, so why does she insist on saying "leaving Haidilao, I am nothing"?
In fact, Daniel Zhang helped her far more than that, Daniel Zhang actually completely transformed her.
Yang Lijuan is not an iron man, in fact, when she first joined Haidilao, she couldn't stand it, because Haidilao's work was indeed very tired, but at that time, because she had to help her family pay off debts, Haidilao's salary was indeed higher, and she gritted her teeth and insisted.
Later, she also had many times when she couldn't bear to resign, for example, when she went to Xi'an to open a store, the business was very poor, the pressure was huge, and at that time it was a joint venture with the public unit in Xi'an, they also sent people to manage the store, but they did not understand, the original management was not good, and there were troublemakers as a result. Buy a broom and approve the note, just to boost morale, but the other side of a word discouraged.
But at that time, what Yang Lijuan could not accept the most was that Daniel Zhang always forced her to study.
For example, assign some books for her to read, "Letter to Garcia", "Character Determines Destiny", etc.; for example, ask her to write a work summary every day; for example, force her to learn skills such as computers.
Yang Lijuan, who pressed the primary school diploma, could not breathe, and one day she directly called Daniel Zhang, crying while saying: Brother Zhang, I really can't do it, I don't want to do it!
As a result Daniel Zhang directly trained her: the joint venture trouble I solved, the business is not good, we do it slowly. But, you don't want to learn, no! You are so young, you can learn anything!
Yang Lijuan didn't quite understand the meaning of learning these things at that time, but every time she chose to believe Daniel Zhang. Under the pressure of Daniel Zhang, she first spent 30 yuan to buy a keyboard, then let the people in the typing shop next to the restaurant teach her to type, and then saved 7,000 yuan to buy a computer, and then she also signed up for a computer class for a month.
Skills like this played an important role in later development, such as the computer she learned, and after Haidilao connected the entire company to the computer system, she effortlessly followed the rhythm.
Daniel Zhang is not only true for Yang Lijuan, but also for others.
In 2002, he asked everyone to learn to type, the lobby manager must type more than 30 words per minute, and later increased to more than 40 words, requiring everyone to write a work diary, many waiters without academic qualifications were particularly resistant, but Daniel Zhang very determined, learning this matter is not negotiable.
Later Daniel Zhang required that the community manager must learn to drive, and cannot be a community manager without a driver's license. At that time, it was also resisted by many people, and the big Beijing, who was lost in the car, and the work was busy, why force us to learn to drive?
Later, everyone understood Daniel Zhang's good intentions, a big sister said: I have a junior high school education, married early, very reject these, if it is not Zhang big brother all the way to force us to learn, progress, I will not use the computer, can not drive, may still be a waiter in the back kitchen washing dishes. It was Big Brother Zhang who didn't let us be left behind by this society!
Leaving Haidilao, I am nothing! I think that's why Yang Lijuan said this, for people like them, Daniel Zhang is not just a boss, and Haidilao is not just a company.
At the age of 19, he became a store manager
21 years old managed 100 employees
40-year-old chief operating officer, 4% shareholding
Yang Lijuan followed Daniel Zhang was only 17 years old when she was a waiter, due to her outstanding work, after the waiter, ingredients, serving, payment harvest were all done, she was promoted every six months, from foreman to lobby manager, and then to 19 years old to become the manager of the first store in Jianyang Haidilao.
At the age of 21, Haidilao, which had been founded for 5 years, first left Jianyang, Sichuan Province, and came to Xi'an to open its first branch, and Yang Li was sent by Daniel Zhang to independently manage Haidilao's Xi'an store.
Many people at the age of 21 have not yet graduated from college and are still the hearts and livers of their parents, but Yang Lijuan, who is the same age, can already manage more than 100 employees at that time. Management ability is on the one hand, her down-to-earth and capable personality is an important reason why she has been affirmed by everyone.
Xi'an store in the early operation is very difficult, Yang Lijuan took the initiative to change: they went to the street pole to post a small advertisement to promote Haidilao, and then directly confiscated the business license by the city management, Yang Lijuan soft grinding hard bubble a dime fine did not pay the license to return; they took the warm pot filled with soybean milk, went to the nearby unit to give it to people door to door to drink, also went to the bus station to send when commuting, the process of publicizing Haidilao; and then went directly to the street to the store to pull customers to eat....
In this way, she led the clerk to try various methods, and finally saved the store. Yang Lijuan is also increasingly reused, and has brought out many excellent "apprentices".
At the age of 30, Yang Lijuan became the only deputy general manager of the company, and the general manager was Daniel Zhang.
At the age of 34, Yang Lijuan was in charge of all the store operations of Haidilao, and at the beginning of this year, Haidilao began to go abroad, first standing in Singapore, and then advancing into the United States, the whole process including site selection and negotiation, she personally participated.
At the age of 40, in January 2018, Yang Lijuan was appointed as a non-executive director and chief operating officer.
Haidilao's first store in Singapore
About Yang Lijuan's shares: In 2001, as a core employee, she became one of the top ten original investors in Sichuan Haidilao, investing about 250,000 yuan, with a capital contribution ratio of 0.2%; around 2014, Daniel Zhang issued equity to core old employees, after which she accounted for about 4%; in 2018, after Haidilao's listing, her shares were diluted to 3.6798%, but her value still exceeded 3 billion yuan.
What kind of enlightenment has a rural girl who originally did not have any future primary school diplomas, from a waiter to today's 3 billion worth, leave us?
First, 80% of a person's fate is predestined on the day he is born
Market economics believes that 80% of the cost of a product is already doomed when it is designed, and all subsequent improvements are nothing more than tinkering.
The methodology of life holds that 80% of a person's fate is predestined on the day he is born, and the rest of his life is to struggle for the 20% possibility.
Whether it is Daniel Zhang or Yang Lijuan, they are people with a high probability of no bright future. Therefore, if you say that Yang Lijuan mentioned above is an example, I completely agree, because more such people will not be able to win the 20% of their lives.
I was also born in the countryside, the Mid-Autumn Festival just returned home, every time I go home, I feel that there has been no change in such a rural area in five years and ten years, the road is still so broken, and education is still so backward.
80% of a person's fate is predestined on the day he is born. Children born here are destined to be 18 years old, you can not be admitted to a university, can not be admitted to the second university, after graduating from high school, you either choose to go directly to work, or choose to go to a college or vocational school. The promotion rate here is no different from when I took the college entrance examination 8 years ago.
There will always be exceptions, but that is the fate of 80% of us. This kind of doom, more is your family, your parents' cognition, your surrounding environment, the people around you, the local education level determines, etc. Is doomed, you are very smart, you are talented in a certain aspect, and may not have much egg use. For example, you may have a talent for painting, but no one ever knows, not even yourself, or even for a lifetime.
In 2010, I went to school in Beijing from Shandong, and I was particularly impressed that in the first semester, I bought a computer and downloaded two software to practice typing, practicing for about an hour a day, and when my roommate's computer played 666, I was still practicing typing.
This gap has nothing to do with whether I am smart or not. At that time, in our area, only one or two out of an average of 100 households had computers. So at the age of 18, our local children's computer level is destined to be almost zero, and no matter how smart and talented you are, it is useless.
Saying this is not to discourage everyone's enthusiasm, but to make us more aware of ourselves, I am not a lost person at all. Those individual cases of successful breakthroughs, in fact, each of them is worthy of our analysis, because we just want to become a case, and people must not pursue it a little?
This society is everywhere in line with these two-eight laws, there are always some people who automatically classify themselves as eight, and there are always people who firmly believe that they can become part of the two.
How to change?
Second, in this life, the framework is more important than diligence, and the movable is king, enhancing the migration power
In a person's life, the framework is more important than diligence.
If you were born in Shigatse, Tibet, no matter how hard you worked, you were almost doomed to become Ma Huateng. If you were born in Syria, no matter how hard you try, you could die at any time, and what kind of bicycle do you want?
It's important to understand this, because you don't understand that 80% is still working, and if you understand, you can still fight for a future for yourself in that 20%.
The theory of origin is to play hooligans, ignoring the theory of birth is to play hooligans, facing it squarely is the correct approach, and believing in probability theory is the correct approach.
To see the limitations of one's own destiny is to reduce unnecessary anxiety and pain, and to seek a breakthrough within a reasonable range.
You say that a big guy is only how to do it before he is 30 years old, and what happens after he is 30 years old, you think you can too. Maybe his first 30 years are destined to explode after the age of 30, and your first 30 years may be doomed to be pretty much the same after the age of 30. Remember: people are the superposition of various factors over the years, people do not mutate in nature, and all mutations are essentially gradual changes.
In a person's life, the framework is more important than the effort. How to break through yourself within a reasonable range?
Of course, try to do your best to change that framework.
What is the most important competency here? Migratory power.
Migration from the countryside to the city, from the city to the super city; from the declining industry to the bright industry; from the rotten company, to the better company, and then to the better company; from the closed small circle, to the open big circle; from the relatively mediocre group, to the group with a stronger overall level.
The above good and bad are relative, not absolute, because the breakthroughs we make at each stage are limited.
Let's give a few examples, such as:
1. Choosing the right city is also an optimization framework
There is no future in the countryside, no future in the townships, no future in the county towns, and no future in the small cities. Do your best to run to the relatively largest city, which is the framework, there is no why. Yang Lijuan of Haidilao ran from Jianyang to Xi'an and then to Beijing, and her apprentice also ran from Sichuan to Beijing.
Another apprentice of Yang Lijuan, Xie Ying, can be a lobby manager in Jianyang, can only be a foreman in Xi'an, and has to temporarily sub-bureau with her husband and children, but she still chooses to go to Xi'an, she doesn't understand anything else, she just said "Xi'an city is big!" Later, she ran to Beijing. You say these individual case values are not worth studying. I will have children in the future, and I will never let him go back to the place where no undergraduate student in one class could go to school or take the college entrance examination.
2. Choosing the right career is also an optimization framework
At that time, the second most senior executive in Haidilao was CFO Gou Yiqun, who was the most educated man among all executives. In fact, he had absolutely no chance of becoming a billionaire, because he was a teacher who taught accounting at school before, and when Haidilao first landed in Xi'an, he went to help calculate the account to earn some extra money. As a result, he was attracted to Haidilao and gave up his teaching job at the school.
At that time, as the financial "general manager" of Haidilao, he held 1.84% of the shares, with a market value of about 1.5 billion yuan.
Do you mean this is an optimization framework? Absolutely, his optimization, you can not simply understand as changing industries, although it is also changing industries, but more importantly, from the optimization of the system to the outside of the system. A person has such energy and willingness, even if the seabed fishing cannot be achieved, he will continue to optimize and constantly break through.
3. It is also an optimization framework for the boss
Yang Lijuan's origin, 80% of her is doomed to start from such a job as a restaurant waiter, and she is not good at migrating to a brighter industry. However, she can migrate to better companies. Nor can it? She can rely on a better boss, once she determines that this boss is worth following, she bites it, and the development of a person always has to take advantage of the situation, and the boss optimizes a framework.
So, even if you're a waiter right now, you're not completely out of options, and you can choose to continue to optimize your framework if you want to.
These are through strong migration forces, constantly optimizing their own framework.
These migrations are all changing the framework of your life elements, and the framework is getting better and better, so that your efforts can be more effective.
The times have been moving forward, the world has never stopped changing, the speed of scientific and technological progress has accelerated, these changes are opportunities, your migration ability is strong enough, it will let you always go to the most favorable position.
You were born in a place, does not mean that you have to live a lifetime here; who your parents are is already doomed, but with what kind of people, you can continue to optimize; job skills 360 lines, in which line of development you can choose, after the choice does not mean that you can not continue to choose; you are now rotten company, leadership is not good, colleagues are not friendly, there is nothing to complain about, you can migrate, there are thousands of companies in the world.
There is a saying that the movable is king. Don't be a person who complains in one place all your life but doesn't dare to move. A car that can drive 200 kilometers per hour is like a waste on a muddy road.