Top News Henan Business Daily reporter Ma Qianhui intern Zhang Ruojin
On February 26, the Wangwu Mountain Scenic Area in Jiyuan City, Henan Province, used the term "explosion" to describe it, which is the most appropriate.
It is understood that as of 5:30 p.m., the passenger flow of Wangwu Mountain Scenic Area increased by 200% year-on-year, and family tours accounted for 80%-90%, attracting a large number of tourists from outside Jiyuan City, led by Zhengzhou and Luoyang.
Since the launch of the "free tickets, no ropeway" preferential activities, Jiyuan Cultural Tourism Group has become the "king of scenic spots" in the mouths of netizens.
Today is the first rest day of the Wangwu Mountain Scenic Area preferential activities, the top news Henan Business Daily reporter to help you explore the road of this "king of scenic spots"!
Families ascend to pray for blessings, and tourists increase by 200% year-on-year
The weather warmed up, and on Saturday morning, the parking lot of the Wangwu Mountain Scenic Area was full of vehicles early. In each car is a large family of people, three or five friends form a group, bring their wives, children, parents to the Wangwu Mountain to climb the high prayer, in the Wangwu Old Street feast.
Ascend to pray for blessings, how can there be no wishing tree! Couples who pray for the sweetness of love, children who pray for the health of their families, and parents who pray for their children's education write wishes under the wishing tree, take photos and take photos, and the smile on their faces cannot be stopped.
According to Wang Dexin, deputy general manager of Wangwu Mountain Scenic Area, after the release of the preferential policy activities of Wangwu Mountain Scenic Area, the market response was very warm, and the enthusiasm of tourists to travel was high. As of 5:30 p.m., it has received about 15,000 tourists, an increase of 200% year-on-year. The reception volume of homestays such as the Scenic Area Small Ten Square Hotel and the Veterans Hotel increased by 30% year-on-year.
"One o'clock in the afternoon is the peak period for tourists, and the scenic spot has done a good job of staggering the peak and limiting the flow, such as the circular play measures between scenic spots." Wang Dexin said.
Public security, fire protection, and medical care are all on the battlefield, and the epidemic prevention and control is not relaxed
Passenger flow is growing rapidly, how to ensure the safety of tourists in scenic spots?
In fact, the Wangwu Mountain Scenic Area has already made sufficient preparations!
According to Wang Dexin, in order to create a safe, orderly and comfortable tourism environment for tourists, the public security, fire protection, medical and other departments of Jiyuan City highly cooperate with the safety and security work of scenic spots. At the same time, all scenic spot staff are on duty and strictly implement the requirements for epidemic prevention and control.
At all entrances, the Wangwu Mountain Scenic Area has arranged full-time personnel to monitor the temperature of tourists and carry out detailed health registration. The smart broadcast of the scenic spot will continuously publicize the knowledge of epidemic prevention. Wangwu Mountain Scenic Area starts from every detail, and does a good job in the scenic spot "play reservation, staggered peak flow, and passenger flow restriction". So that visitors can rest assured that the spring tour, have fun, and pray for the whole family.
The scene of "Yellow Emperor Sacrifice to Heaven" is magnificent, and the traditional opera is lively and extraordinary
The large-scale performance "Yellow Emperor Sacrifice to heaven" on the top of the Temple of Heaven is magnificent and spectacular, attracting a large number of tourists to the top to watch.
According to public information, in ancient times, the Yellow Emperor fought against Xuan You, set up an altar at the Temple of Heaven on Wangwu Mountain to sacrifice the heavens, and the Yellow Emperor who sacrificed the Queen of Heaven was like a god, and finally defeated Xuan You and unified Huaxia.
According to Wang Dexin, every weekend and holiday, the large-scale performance of "Yellow Emperor Sacrifice Heaven" will be brilliantly staged at the top of the Temple of Heaven on Wangwu Mountain.
At the same time, the opera performances on Wangwu Old Street were lively, and the wonderful performances of the actors made tourists directly addicted.
Jiyuan cultural tourism new format, family travel into a trend
The popularity of the Wangwu Mountain Scenic Area has also led to the consumption of surrounding farmhouses and homestays, and the immersive experience of eating, drinking and having fun in Wangwu Old Street is even more numerous fans. This weekend, the Wangwu Mountain Scenic Area ushered in the peak of family tourism.
According to Wang Dexin, from the perspective of the rapid rise in passenger flow caused by preferential activities to the surrounding consumption, the occupancy rate of homestays near the Wangwu Mountain Scenic Area increased by about 30% year-on-year.
From the point of departure of tourists, in addition to local tourists in Jiyuan City, Wangwu Mountain Scenic Area has also attracted a large number of tourists from Zhengzhou City, Luoyang City and other cities.
Judging from the portraits of the traveling customers, there are more family tourists with children, accounting for 80%-90%.
Revelation! The deep logic of the "King of Inner Scrolls" out of the circle
How does Jiyuan Cultural Tourism Group get out of the circle and sit firmly in the "King of Inner Volumes"?
Driven by the "Yu see spring and huiyou hometown" activity initiated by the Department of Culture and Tourism of Henan Province, In order to bring greater benefits to tourists and respond more deeply to the policy of benefiting the people of the Department of Culture and Tourism, Jiyuan Cultural Tourism Group launched the "double exemption" policy of free round-trip ropeway in Wangwu Mountain Scenic Area on the basis of free tickets, which brought benefits to tourists and greatly promoted the consumption of cultural tourism industries such as homestays.
The natural and beautiful natural scenery of Wangwu Mountain Scenic Area, as well as the competitive advantage of the surrounding scenic spot "Wulongkou Scenic Area" with thousands of cute "macaques", bring more joy to children while meeting the needs of family spring travel and blessings. The immersive integrated consumer experience of "eating, drinking, traveling, living and shopping" in Wangwu Old Street has deeply met the travel needs of family tourism.
The complete consumer experience, the activity policy of truly benefiting the people, and the three-dimensional dissemination of the media have promoted a significant increase in the number of tourists outside Jiyuan City, which is also the most powerful embodiment of the success of Jiyuan Cultural Tourism Group.
Come to Jiyuan, ascend to pray for blessings, watch performances, play macaques, eat food, live in homestays, enjoy the night scenery, chain immersive travel experience, so that families not only have fun but also have fun and feel at ease, which is the secret of Jiyuan Cultural Tourism Group, known as the "King of Inner Volumes" and successfully out of the circle. (Edited by Miao Yaxiang)