Ten years ago, boys who washed their faces with facial cleanser were likely to be ridiculed by their classmates, let alone makeup, and their spending power was particularly low, and "visiting Heilan Home twice a year" could meet their consumption needs.
However, times have changed, in recent years, this kind of stereotype has no longer applied, with the continuous development of society and people's pursuit of fashion, everyone's thinking has gradually become avant-garde, whether on YouTube or B station, at least 4 of the 10 beauty bloggers are men.
Their makeup is often more complete than that of girls, and they can draw the most difficult slender eyeliner at hand. When you can't tell the difference between toner and lotion, they already know exactly what the fairy water is for their skin type.
In the past year of 2021, the heat of the men's beauty capital market has soared: the men's comprehensive personal care brand "Liran", which has accumulated 450 million yuan in financing; MANUP Lipai announced the completion of the seed round financing; the blue series completed the 10 million yuan Pre-A round of financing; Faculty obtained a $3 million seed round of financing led by Estée Lauder Group...
In the increasingly competitive beauty track, the entry of capital not only shows that the male beauty track has the potential for value growth, is a promising blue ocean market, but also means that there will be more male beauty brands in the future market, boosting the further growth of the male beauty economy.
This series of data shows that in the era of the face value economy, the image is becoming more and more important. For example, just like when we go to buy oranges, we are attracted by good-looking, fresh oranges at first glance, and walking on the street, those who have a high return rate are often beautiful women and handsome men with good images, even cars, but also those cars that are washed clean have a more return rate, and no one cares about a "gray-headed" car.
Then someone said, "You are taking people by their appearance, superficial." "In fact, this is not superficiality, it is reality. A good image can indeed bring more opportunities, improve personal competitiveness, and the image will always be ahead of the ability. In the eyes of many companies and bosses, managing a good image is even part of the ability.
Girls like to look at the clean and refreshing boys of the past, and there will always be some boys around us who look different. If you want to show a different version of yourself to girls, you must clean up after yourself.
As a comprehensive growth empowerment platform, Fashion has been at the forefront of the times since its establishment in 2012. Fashion International's main project, American Business Design, aims to help more people build themselves and establish a good personal image, but also to enrich their hearts, enhance their comprehensive ability, and make them more confident.
In recent years, fashion has also served many boys to undergo transformation, both inside and outside, and all-round development. Today, I will share with you the transformation story of one of the boys.
His name is Zhang Youyi, once a very inferior 21-year-old Xiangxi boy, engaged in the catering industry, every day in the kitchen around, repetitive work makes him more and more confused, want to make some changes, but do not know where to start, do what to do.
Zhang Friendship before the metamorphosis
Until he met the fashion, he lit up new hopes, had the strength to regain confidence, and with the help and guidance of the fashion teachers, not only the image was transformed, but also the personality became more and more cheerful, daring to give speeches on the stage of hundreds of people. Under the infection of the positive energy atmosphere of the fashion, with new goals and directions, I believe he will continue to shine and create a better future in the fashion!
After the transformation of Zhang Friendship
No matter what you were in the past, as long as you have a self-motivated heart, you can also be reborn in nirvana!
Like an uncle before metamorphosis
After the metamorphosis is The Korean Oba
There are a thousand ways to show the beauty of girls, or elegance, or charm, or aesthetic... Can boys only have a cookie-cutter image? Of course not, the temperament of boys can also have a variety of expressions. People with low self-esteem can rebuild their self-confidence by changing their image; confused people can reshape a wonderful life through learning.
Every boy has a handsome side, as long as you have the courage to change, you can also be handsome and talented male god!