Milan, February 24, 2022 – HOGAN digitally debuted at Milan Fashion Week, officially unveiling the "Future Tide" visual image and releasing the Fall/Winter 2022-23 collection, leading urban luxury families to immerse themselves in the vast and boundless digital universe.
HOGAN
The present moment coexists with the future, reality and imagination intersect, and a new ecological world is emerging. HOGAN's Fall/Winter 2022-23 collection celebrates itself, expresses new expressions, and presents HOGAN's Italian luxury with an innovative aesthetic that combines appeal and harmony.
The visual video "Future Tide" invites every viewer to set off with HOGAN and embark on a shocking journey to the metaverse for the first time. There, today's humanities and future technologies are interconnected, time flows slowly, neon rendering spectra, information matrices deeply rooted in THE HOGAN gene code, and twinkling stars.
The tide direction, like water. The future is where the heart desires. Urban luxury enjoyers meet the cities of tomorrow in the new era, look forward to the excitement that has not yet arrived, and move towards the future tide with HOGAN.
HOGAN Fall/Winter 2022-23 Luxury Highlights
HOGAN's Fall/Winter 2022-23 collection reimagines the possibilities of everyday wardrobes from an ingenious algorithmic perspective, speculating on the practicality of color and design. Committed to creating a new perspective on urban casual wear, HOGAN this season cleverly balances the brand's lifestyle and unique expression. The collection revolves around genderless luxury sneakers, lightweight lace-up boots and futuristic serrated-soled rain boots, while pairing them with down jackets, Parker coats and practical basic underwear. The H-BAG bag collection is also boldly infused with stud elements this season.
HOGAN's Fall/Winter 2022-23 collection always adheres to the quality perception, authentic touch and matching possibilities in the wearing experience - blending full curves and logo silhouettes, retracing the brand heritage and telling the story of HOGAN's italian luxury.