Max Mara
This season Max Mara was started by a woman.
A talented pioneer, one of the most important abstract artists and designers of the 1920s and 1930s, she was the only woman among the figures of Swiss banknotes.
▲ On the banknote is Sophie Tober Alpo's work "Dada Head"
She is an architect, dancer, textile designer, painter and sculptor, as well as a modernist, known for her unique rhythms and geometric structures, including paintings in the flat realm, sculptures and reliefs in the three-dimensional realm, and dance and drama in the performing arts.
What she does best is to blend traditional craftsmanship with modernism, to break boundaries, to give everyday objects unexpected charms, and to challenge the boundaries between art and design.
At the height of Dadaism in Zurich, her work was so stunning, from collages and watercolors to stage sets, pillowcases and colourful tapestries.
Sophie Tauber-Arp
《Figures》
In 1926
《Flight- Round Relief in Three Heights》
In 1937
Most famous of these was the puppet and stage set she designed for king Stag's puppet show in 1918. Marine masks, woodcut bodies, ruffled tulle, feathers, meshes... Colorful elements are fused in a play that reveals her boundless creativity and imagination.
《Angela（marionette for King Stag)》
In 1918
▲ Sophie Tauber Arp and her husband Jean Arp with her design of the marionette in the play "Deer King"
Unfortunately, in the ravages of the war, the fugitive Sophie Tauber Alp died of carbon monoxide poisoning in Zurich in 1943. But his husband, Arp, continued her life's will, using their early "collaborative paintings" to constantly create new works.
Their art form continues to influence the critical dialogue of international modernism before World War II, and the dialogue around artistic heritage, craftsmanship and abstraction continues today.
Sophie Taeuber-Arp and her sister Erika Schlegel wear "Hopi costumes" designed by artists
For Max Mara, the erudite lady created everything extraordinary that was a source of inspiration and gave Max Mara a new perspective.
The venue layout continues the creative style of Sophie Tauber-Arp, the square catwalk door frame connects the catwalk circle into a smooth arc, and the concise black and white colors are all geometric composition elements that Sophie Tauber-Arp is good at.
With the music, the catwalk transforms into the Voltaire Tavern in Zurich, where the talented Sophie Tauber-Alp and her contemporaries perform and recite in a staggered glass of wine glasses, and a new aesthetic style, Dadaism, is known.
Inspired by this season's Max Mara, the label draws on the rich hues of the Tauber-Alp tapestry, with 49 collections offering interesting contrasts between mini and oversized, tiny and grand, skinny and silhouette.
But the classic model is not outdated
Max Mara, with its strong Italian style, is classic and unusual.
The Max Mara coat is undoubtedly the focal point of the runway, with the classic coat made of long camel hair and a stylish draped fabric, while the silhouette, proportions, balance, structure and detail are just right at the chest to bring the fairy tale queen or king to life. Long or short coats fully highlight the collection's laziness and uninhibitedness.
Warm and cute teddy bear fabric for a new look. The coat made from teddy bear fabric is exquisite, and when applied to tunics, floor skirts and even shorts, it is once again stunning.
The oversized padded coat is also eye-catching and can be worn over a teddy bear coat for a standout effect. It is worth mentioning that the coat is filled with recycled materials that have been upgraded and reconstructed, derived from the waste materials produced during the process of making teddy bear coats.
Advanced color palette
At the moment, the increasingly young Max Mara injects a refreshing atmosphere into the women of the city, and the high-grade color palette presented on the clothing, blending ochre, dark shadow color, lamp black and slightly soft white, which makes max Mara's women exude a calm and capable, calm and relaxed elegance, no matter how life treats her, she can cope with it freely.
Pragmatic clothing
Max Mara offers a range of chunky knitwear with bold, oversized abstract patterns that are highly fairytale. Combining the creativity and wonder of a Voltaire pub, this collection fulfills Max Mara's commitment to modern and stylish dress.
The design of the suit is particularly practical, and the combination of wide-leg pants or a bell skirt adds to the fashion. This season of Max Mara undoubtedly sublimates Sophie Tauber-Arp's design to a poetic height of ingenuity.
The details of the costumes reflect Max Mara's extraordinary craftsmanship.
The homeland of Tauber-Alp is high above the Alps and has a cold climate. So on the runway of Max Mara this season, we can more or less see pieces full of warm designs.
Handbags
Max Mara has played tricks with bags, breaking through stereotypes or the interesting design of bags and bags, all of which are anti-traditional Dadaist spirit embodiments, and daring to challenge is the trend of the times.
The handbag rises to the height of the shoulder arm, decorated with playful intent, just as the bold aesthetic emphasized by Dadaism; there are not many satin design bags, the multi-purpose shoulder strap and pocket design gives a strong sense of functionality; the combination of multiple colors and furry materials unlocks the new achievements of the ever-changing winter, and the large-capacity bag does not appear dull and dead.
Accessories
Sunglasses add to Max Mara's modern charm, combining sharp edges with luxurious textures, and the style is biased towards cyberpunk-inspired oversized eye-goggles, which have a postmodern trend.
The hat decoration has a high rate of appearance on the runway this season, and the Balaclafa hat is paired with a tight turtleneck sweater to add to the fashion style. The color scheme of the hat is also very exciting, from the classic caramel color to the heather wasteland color system looks very relaxed.
Shoes
This season's shoes still play an equally important role, with sleek boots and crepe-soled knit boots combining boots and leggings with a quilted structure that fits the human body to understate elegance.
The soft colour scheme echoes a variety of coats and handbags and boots that exude a new dynamic vibrancy.
Max Mara transforms the art story into fashion, creating one female figure after another with unique personalities, elegant and dignified, who never follows the trend.
They don't just flow on the surface, but bloom from the inside out.
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