Spring Festival Gala of the Year of the Tiger, for countless people who are guarding in front of the mobile phone, shaking Jingdong red envelopes is obviously more attractive than watching the Spring Festival Gala, Jingdong who sprinkled 1.5 billion red envelopes, the Year of the Tiger really earned enough eyeballs, making the name Jingdong more deeply rooted in the hearts of the people.
According to the data disclosed by JD.com, during the entire Spring Festival Gala of more than 4 hours, the cumulative interaction volume of Chinese people around the world participating in Jingdong's red envelopes reached 69.1 billion times.
Jingdong's super 200,000 express delivery brothers even ensured that the "no closing" was implemented, Chinese New Year's Eve and at 22:06 that night, the first physical prize of the Spring Festival Gala "Shake a Shake" was delivered to the hands of consumers in Bijie City, Guizhou.
Behind the tiger-like Jingdong, there has always been a grassroots-born "cold door talent", his name is Liu Qiangdong.
College students out of the countryside of Suqian
Liu Qiangdong really grew up living a hard life in the countryside. When he was a child, because of family reasons, he and his sister were fostered in his grandmother's house, not only far away from his parents, but also often did not have enough to eat, often did not eat enough, a spoonful of lard mixed in rice is a delicacy for him.
Even rice is rare, usually eat the most sweet potatoes and corn, even if you change the pattern of boiled sweet potatoes, baked sweet potatoes, make sweet potato cakes, or let him eat sweet potatoes in high school to eat until he sees vomit, this taste bud memory must make him unforgettable.
The hard life has tempered Liu Qiangdong's will, making him more deeply aware of the need to study well, so as to jump out of the rural world and change his life and his family's life.
When the acceptance letter of Renmin University was sent to Liu Qiangdong's hand, the whole village boiled over, which was the first college student in the village in the past years, but Liu Qiangdong was not happy, because the family just happened to be because of the failure of his father's business, and the whole family was in debt, and could not afford to go to school.
In the end, the whole village you two points, I five points, the most together 1 yuan, so that the raised 500 yuan and the whole village took out 76 eggs, so that Liu Qiangdong can carry the bag and embark on the road to Beijing to study.
Self-help day
From the remote and backward countryside to the blossoming imperial capital, Liu Qiangdong was not intoxicated by the traffic and red lights and greenery of the big city, but he was more self-disciplined, hardworking and hardworking than in high school, and spent all his time working to earn money without falling behind in school, and since then he has not asked for 1 cent from home.
Many times poverty is not terrible, what is terrible is that you admit your fate, the old saying cloud: Tianxingjian, a gentleman who keeps improving himself, Liu Qiangdong did not live up to his name.
Throughout the university period, Liu Qiangdong spent the leisurely time others spent doing tutoring, programming, and installing computers, and a poor boy from the countryside proved his mind and diligence to make his family live a good life.
However, the good times did not last long, after graduating from college, the ambitious Liu Qiangdong carried the 200,000 yuan of the university to run the restaurant soon closed, just at this time, the parents' cargo ship was overturned by the huge waves, once again lost all their money, and worse, grandma's illness gradually worsened, and the whole family was crumbling.
Liu Qiangdong, who was on the verge of despair, still did not choose to give up, he came to Zhongguancun with the last 10,000 yuan, set up a 4-square-meter stall called "Jingdong Multimedia", and dueled to fate.
So, today we have a "JD.".
The master is also the best in the world
After the success of Jingdong, Liu Qiangdong did not get carried away and spent the money on eating, drinking and enjoying, but became a regular customer in the charity industry, and his charity usually fell into practice.
As early as the beginning of Jingdong's entrepreneurship in 2003, Liu Qiangdong took 38 employees to Jingle County in Shanxi to sponsor 38 poor children to study, and he himself adopted 10 orphans, and promised to support them to study until they got married and bought a house.
For his hometown and alma mater, it is the focus of Liu Qiangdong's feedback. In 2017, Liu Qiangdong donated 300 million yuan to his alma mater, Renmin University, setting a record for the highest donation since the founding of the Renmin University.
According to incomplete statistics, since 2009, Liu Qiangdong has invested and donated at least 16.1 billion yuan to his hometown of Suqian and his second hometown, Xiangtan. The village where he lives is now building roads and building kindergartens, so that the old family can "rely on the old and learn from the young."
JD.com has a much-talked about regulation that when any disaster occurs in the country, the manager of the nearest warehouse of JD.com has the right and must donate all the goods needed in the warehouse to the disaster area, and JD.com actually did it.
Data show that as of today, Jingdong has participated in emergency relief dozens of times, accumulatively donating nearly 4,000 tons of disaster relief materials, no wonder Jingdong has been praised by the official media again and again!
The house of good deeds will be celebrated. Liu Qiangdong, who is now worth hundreds of billions of dollars, donated $2.34 billion worth of stocks on the second day of the New Year of the Tiger, which is really not surprising at all.
Special attention is that this donation was not donated to the foundation under the name of Jingdong, but donated to a third-party foundation for Liu Qiangdong's long-term attention to education, chain comparison and other public welfare undertakings, which makes people sigh that it is really worthy of being a consistent Dongge.
The year of the tiger is coming, I hope that Liu Qiangdong and his Jingdong are all right, what do you want to say to Jingdong, welcome to the comment area to leave a message to discuss.