Minimalism is a design concept, mainly to convey a simple artistic idea, to make the whole work more charming, while enhancing the sensory impact.
In graphic design, minimalism generally does not use too many colors to show the thoughts of the object and its emotions, but will organically connect its external characteristics with the theme through concise language that gives connotation. Such a simple expression can quickly convey the designer's thinking concept to the heart of the public, which just meets the needs of modern fast-paced life.
Minimalist features
Clean and powerful expression. People are usually impressed by something simple and dynamic, but this simplicity can have a clear impact on vision. Although the complicated picture can make people think richly, and the content looks very full, it is impossible to easily show this characteristic, and on the contrary, it will cause people to have an aesthetic fatigue.
Minimalism is like a quiet and intelligent old man, on the surface it looks very simple, but through words and deeds to make people awe-inspired, this simple form can let people enjoy its personalized beauty in a complex environment, is a sublimation of beauty, not a maverick, but an objective display of "truth" and "beauty".
Deep in thought. A wide range of blank space and concise line composition are more used in the design, and it is not a complicated picture that can express the designer's original intention and meet the aesthetic needs of the audience. It is not only highly consistent with the current formal beauty characteristics, but also leaves people with a broad space for imagination, so that the inner thoughts are completely revealed.
Minimalist design expression
In the design process, minimalism will consider how to use these simple lines and their colorful tones to show a simple beauty, which is the core requirement of design, and in practical application, it is also necessary to control the overall effect.
The simplicity discussed in the expression of minimalism usually uses more cool and warm colors, but in terms of color contrast and other levels, the principle of moderation should also be highly valued. Although simple lines and so on will bring obvious stimulation to people's vision, excessive pursuit of prominence will also make the design works difficult to be understood by the public, so it must look very coordinated when matching colors.
Color elements
Color in visual design plays a very important role, no matter what type of color, it can be introduced in the minimalist design process. However, it must be noted that the color types cannot be too complicated, otherwise it will not show the essence of "simplicity".
Accurately grasping the principles of design, supplemented by scientific color mixing, will make the theme more clear. If the use of color is unscientific and does not coincide with the psychological principles of color, the connotation of minimalism will be distorted. Reasonable color allocation will trigger the attention of the audience, and also promote the improvement of the integration and utilization of information resources in visual communication to a certain extent.
Text elements
In graphic design, text design will occupy a higher proportion, most of which will show the theme to the public through text overview, and some pages will play a negative role because the text is not simplified. However, in order to facilitate the public's grasp and cognition, it must remain in the design. However, the role of placing simplified text in minimalist graphic design is to simplify the content and form of design and make thinking simple.
The font structure is simple. The evolution of Chinese characters is from oracle bones to Chinese Simplified, and in the continuous progress of society, the writing has changed from complex to simple. In ancient times, people used their imagination to make objective things virtual, and finally what was revealed to us was the form of Chinese Simplified. Some highly skilled designers will continue to streamline, so that they show a full sense of design image characters.
For example, remove the partial initials of some fonts, but people can still understand their essential connotations; or block the partial composition of some fonts, so that vivid simplified characters not only have good visual effects, but also make the composition more innovative.
The word size is simple. At present, the level of development of information knowledge is constantly improving, words can be seen everywhere, but few people read, the main reason is because we have visual burnout on the information society, a large number of words will make people feel a certain rejection in their hearts, therefore, in graphic design, it is necessary to reduce the text as much as possible.
Graphic features
Visual display of the image is the basic feature of the graphic, in the visual communication design, compared with other types of performance of the primary color, the artistic effect of the graphic is more prominent. This kind of rendering power and impact will make people have a more accurate understanding and understanding of the information conveyed. For the construction of graphics, minimalist art is a deep exposition of the idea of thought, by refining the core elements and removing some superfluous parts, directly hitting the key points.
Minimalism in graphic design as a prominent feature is the flat design of graphics, in fact, is to remove the level of graphics, frame structure, etc., visually constitute a flat simple graphic, the integration of many graphics into one, fully display the essence of minimalism, easy for the public to grasp and understand.
Composition elements
The most core process of graphic design is scientific typography and graphic design, some templates do not have any rules to follow, and stacked together, not only will people have a certain degree of visual rejection, but also feel very messy inside. If you want to organically integrate the colors and text in the composition and layout, you need designers to spend a certain amount of energy, such as a comprehensive and in-depth understanding of the specific requirements of typography; the control of classic elements and popular elements.
Visual experience comfort is not the highest goal, the most important thing is to make the public recognize in the depths of their hearts, and to be able to accurately understand the principle and role of minimalism in graphic design, thus helping to save material costs. Therefore, advocating a simple form in the process of composition can make the audience visually feel good and improve the efficiency of information dissemination.
The introduction of minimalism in graphic design makes the design simple, which can not only meet people's needs at the spiritual level, but also make people find a sense of belonging in their hearts. Minimalist graphic design is also a very important art form in the field of design, which is an innovation of the previous design mode, which enhances the effect of visual communication of design, gives it a richer meaning in the process of streamlining, and highlights the design theme.