Abstract: Speech PPT bid farewell to the public template, refuse a thousand people, exclusive customization for your speech, and your speech perfect fit, only such a PPT can be called a work, will make your speech shine all over the field, touching people's hearts.
A private entrepreneur with a net worth of over 100 million once asked me, is it necessary to design a speech PPT? My success comes from keen market insight and down-to-earth fighting spirit, the audience will only be interested in my entrepreneurial story, who cares if my PPT is flashy enough?
First, let's think about the question, when you go on stage and pick up the microphone and start speaking, what is the only thing that can help and accompany you? Your PPT, and it can only be your PPT. It is now your partner, your partner, your most competent employee, and the smoothness of your cooperation directly determines whether your presentation can be successful or not.
Second, the quality of PPT is the most important indicator for the audience to evaluate you and your speech, if the PPT is of excellent quality and professional design, the audience will feel respected and will listen to your speech with great expectation. If the PPT color scheme is messy and mediocre, the audience will involuntarily question that a speaker who has not seriously designed the PPT is unlikely to invest more time and energy in the speech itself.
A bad PPT will make the audience feel left out and perfunctory, and once the audience has negative emotions, it will be difficult to be interested in your other information. Of course, is it possible that the PPT design is useless and can still bring the audience a wonderful speech? The answer is that it is possible, but it is extremely unlikely. The premise is that you must become a great orator comparable to Martin Luther King, so good that you can capture the hearts of all the audience without any external force.
Video loading...
So, how to make your speech PPT move people's hearts?
Every speech PPT has a common goal - to impress people's hearts.
Is it easy to impress people's hearts? Not easy.
Is it easy to raise funds and attract investment? Of course, it is not easy.
But if you can do something that is not easy to do successfully, such an effort is worth it.
What is the PPT that can impress people's hearts? secret!
The secret is mysterious and scarce, and when you master it, you get the password to open the core secret of the PPT
Next, it's time to witness miracles.
Tip #1: Pleasing to the eye
PPT should make people feel bright when they see it, their spirits are invigorated, and they can read the PPT one by one with interest and listen to your words sentence by sentence.
You may say, this is very simple, I know, but how to make the PPT pleasing to the eye?
Your PPT should be beautiful.
Human beings' pursuit of beauty is innate, and when food and clothing, social interpersonal relations, and status respect are satisfied, the rest of the time will be used to achieve the ultimate pursuit of beauty. Excluding the psychological effects and needs of pleasing to the eye, when you make a PPT with your heart, do you want others to feel your good intentions? Yes, that's the attitude.
For example, your opening PPT page is the first impression your speech brings to the audience, and at the same time, it will accompany you to the podium, reflecting you to become the brightest person in the center of the stage. Therefore, the PPT page must first be beautiful enough, worthy of the attention of the crowd and the costume of you.
Your PPT should be Jane.
Use the most refined elements to reach the core of the presentation. Simplicity of complexity, avenue to simplicity, is always the guiding principle of speech PPT design, to let the audience at a glance, no distraction.
Your PPT should be spirited.
Not only to be beautiful, to be simple, but also to have spirit, to be creative, so that every PPT is fascinating.
Your PPT should be moved.
PPT is the logic of movement, through dynamic visual effects, to make the speech more dynamic and rhythmic, to attract the attention of the audience.
Your PPT should be dedicated.
Even if your product is similar to your competitors, your presentation PPT should be unique.
Professional people do professional things.
The exclusive PPT forged by the craftsman spirit
Exclusive to your color, exclusive to your style, exclusive to your LOGO interpretation.
Highlight personality, reflect strength, highlight value.
Tip 2: Combine the beads
It is not difficult to make PPT into a craft, but to make it a collectible, it must have a unique connotation and special story blessing, at this time, form and content are one. While mastering the content of the speech, you have easily controlled the whole audience.
Rather than simply listing the features of the product, you need more presentation skills to conquer the audience and let people know what kind of benefits will be gained after working with you, which is obviously more convincing.
Work that needs to be done
First, clarify your presentation goals.
Is it investment promotion? Is it a project roadshow? Or is the project released?
Remember!
The only goal of all business presentations is to convince the audience.
Then, a breakdown of the speech objectives is performed.
How does it start? It would be a great loss to make him feel that he would not listen to it.
How to introduce? Reassure your audience. Tell your brand story well and let him identify with you from the bottom of your heart.
Third, the structure of articulation.
What kind of speech structure to take, persuade the audience, and come to fruition.
Fourth, write the content of the copywriting.
Before that, fully collect your own information, competitor information and market analysis data.
Fifth, the transcript of the lecture is condensed page by page.
Refine the rhetoric, sentence breaks, word order, and tone of each page of the speech,
Only carefully selected and designed content can make the speech get the best results.
Your PPT design is to be done
Let the text speak
Let the numbers speak
Keep the story flowing
In this way, the audience can be attracted to listen carefully without falling asleep.
How do I make text speak? Refine the main points, the main text should not appear on any page of PPT.
Speech PPT is not a demonstration PPT.
Don't turn a speech into conveying data rather than convincing your audience.
You are the protagonist of the speech, PPT is not.
Now a lot of business presentations, speakers copy the business plan.
When the speakers were passing data through the PPT throughout the session, this PPT must have failed.
It is necessary to plan the text structure, hierarchy, language style, and visual style.
How do I get the numbers to speak?
To transform numbers into visible images, the abstract relationships between numbers are visualized and easy for audiences to understand.
At this time, dynamic PPT pages, three-dimensional PPT pages, and animated PPT pages become very important.
How do you make your story flow more fluid?
Every slide presented, every word spoken, should be under the control of the speaker.
This requires a proper narrative structure.
Well-designed PPT can not only convey a clear message, attract listeners, but also play a smooth connection.
Secret 3: Unity of Form and God.
PPT blends in with yourself, with your presentation.
Most PPT designers cannot achieve this extreme.
The PPT that truly belongs to you can match your image, temperament, tone, intonation, gestures, eyes and standing.
It allows the audience to follow you, respond to you, and act.
At this time, you are the king of the court, and the PPT is the sword in your hand, which can point to the sky and be invincible.
First of all, PPT should show your temperament.
Your temperament is one of the demands of customers to buy products.
The ancient Greek philosopher Aristotle summed up three basic principles of charismatic speech in Rhetoric:
Rational appeals, character appeals and emotional appeals.
All the presentations you present in your speech should be the display, complementation and perfection of your personal temperament.
The colors and fonts of PPT can intuitively convey your temperament.
When choosing fonts and color matching, you should consider whether it is in line with your temperament and the style of the entire PPT.
When you know that PPT is to carry your temperament, you will definitely have a different understanding of fonts and colors.
You need to pair them with pictures and videos that trigger your audience's emotions.
Emotions are everyone's underlying operating system, and your thinking and logic are just an APP built on the operating system.
Second, PPT is complementary to you.
When your aura is strong, the PPT will automatically recede as a secondary role.
When your character's aura is not strong enough, PPT can share the pressure for you
——You and PPT have jointly achieved the effect of the speech.
If personal charm and eloquence are good, then the slides can be extremely simple
It doesn't matter if the audience's eyes are all focused on themselves.
If the eloquence is not good, it is necessary to use the design of PPT to make up for the lack.
Therefore, the best complement to you is the best slide for you.
Third, PPT should make up for the lack of language
Insufficient language for abstraction, transient, and linearity
Need to be presented with PPT.
What you have to do is to simplify the complex, use pictures, animations, charts to create a feeling, and strengthen an emotion.
Fourth, PPT should increase the sensory dimension of the audience.
PPT is necessarily intertwined with elements such as the speaker's voice, body language, and live interaction
These are multiple dimensions of information delivery.
The speech-type PPT does not have to be complete, it can even be jumpy.
It is the same as the picture in the movie can be "montage".
Without PPT, the audience almost only relies on hearing to feel the speech.
After increasing the visual perception, it also increases the interest of the audience and the amount of information obtained.
Your speech PPT should be in the shape of design, content as the body, and feelings as the soul
Only in this way will people's hearts be moved.
PPT born for the podium is the most glorious
It carries unique ideas, it sublimates moving speeches...
This is what your PPT should look like! #Business Talk##PPT##Short Video##Beijing Lidao Speech ##宣传片 #
Founder of Beijing Lidao Speech WeChat