Today, the "Better Life Easy To Get Up" 2022 Suning Tesco Spring Home Improvement Festival Press Conference (East District) was held in Hangzhou.
At the meeting, Suning Tesco East District officially launched the "Spring Home Improvement Festival", linking more than 100 head brands, and launching five major measures of store upgrade, product upgrade, subsidy upgrade, service upgrade and experience upgrade, providing users with one-stop home appliance home solutions.
Store upgrade: Sales categories expand from home appliances to home improvement, building materials, and home furnishing categories
It is reported that during the spring home improvement festival, the eastern area will re-upgrade the storefront, and the sales category will expand from the home appliance category to the home improvement and home furnishing category, further strengthening the one-stop shopping attribute of Suning Tesco stores. During the Spring Home Improvement Festival, Shanghai Suning Tesco Changjiang South Road Store will officially introduce Jiayuan decoration, Suning Tesco will provide partners with smart retail systems in supply chain, logistics, finance, after-sales and other aspects, and home improvement companies will also rely on the advantages of whole house customization and decoration bureau reform, and the two sides will work together to create a home decoration super retail experience store to jointly serve consumers. At the same time, a number of stores in the eastern region have been reinstalled and upgraded, including Jiajiayuan store and Chengyang Jiayuan store in Qingdao area; Yixing Life Square store in Wuxi area, Wuxi IKEA store, Wuxi Baolong Square store, Changzhou Jintan store and other stores, which for consumers, also means that it is more convenient and worry-free to enjoy one-stop "bag check-in" services.
Product upgrade: Online and offline simultaneous sale of 100 models of all home appliances and home core new products
The eastern region has always been the first gathering place for pioneer products, leading the national trend development trend. From a national perspective, the demand for products that lead the future trend, as well as hot online red items, is becoming more and more obvious in the eastern region. During the Spring Home Improvement Festival, Suning Tesco will simultaneously sell 100 core new products of all home appliances online and offline, and stock 300,000 sets.
It is reported that the new products in the 3C category include the Samsung S22 series and honor 60SE that consumers are looking forward to; the air conditioner has the Hisense air conditioner with the Air-Care air conditioning optimization system, the Whirlpool air conditioner that can be nano-clean-free and ultraviolet sterile; the kitchen and bathroom have the energy rate gas water heater with 32 °C micro-flame technology, the energy rate gas water heater with Sino Analytica living water technology, the energy rate gas water heater of the new generation of clean cleaning black technology; the double suction 3.0 hood, the ultra-clean inner cavity unclean-free boss smoke machine. Ice washing categories include new products such as active oxygen purification module, Bosch refrigerator in airtight preservation space, DD triple conversion, UVC sterilization Electrolux washing machine and so on.
Subsidy upgrade: provide consumers with 500 million yuan of consumption subsidies covering air conditioning, kitchen and bathroom and other categories
In terms of consumption subsidies, Suning Tesco's eastern region will integrate resources such as platforms, brands, operators, and banks to provide consumers with 500 million yuan of consumer subsidies, covering various business sectors, in addition to including air conditioning, black electricity, kitchen and bathroom, 3C and other home appliances, it will also include home and home improvement sectors. Consumers can pay attention to the official WeChat public account, reply to the "coupon", and receive consumption subsidies.
Service Upgrade: Launch of "Top Ten Value-added Services"
In terms of services, the eastern area will launch 10 value-added services such as free renovation of 100 kitchens, 100 free transformations of toilets, 100 free transformations of living rooms, 100 free transformations of balconies, 100 days of free trial of home appliance sets, free delivery of 100 sets of design schemes, O2O video shopping guides, buyers' electric suit special car transfers, and free demining of home appliances, so that consumers can be more worry-free and more convenient when shopping.
In addition, the Hangzhou area launched the air conditioner trade-in "1 to 1 get 7 free" service, specifically: 1 offset refers to the deduction of 300-600 different amounts according to the value of the product; 1 send refers, an additional 200-500 yuan shopping coupon; 7 free refers, free installation fee, free aerial work fee, free remote fee, no moving machine fee, no cleaning fee, no fluorine fee, free testing fee.
In terms of home appliance activities, Suning Tesco will join hands with many head brands to launch the "second half-price" activity, covering categories such as air conditioning, black electricity, ice washing, kitchen and bathroom, and central integration.
For new consumers, Suning Tesco will provide products and services such as front-end kitchen and bathroom, central integration, air conditioning, new house air treatment, etc., and jointly provide "central integration optional packages" with home improvement companies and property companies, such as the economic preferential package for one bedroom and one living room, with a preferential price of 19999 yuan, suitable for a comfortable life package of two bedrooms and one living room, with a preferential price of 45999 and other package programs. For consumers with new needs, Suning Tesco will provide services to benefit the people such as replacing home appliances with old ones, Suning helping customers clean, and out-of-warranty maintenance, so as to enhance service stickiness and accelerate the iterative consumption of home appliances. In addition, Suning Tesco will also integrate channel resources such as decoration, bureau decoration, main materials, home stores, etc., and rely on Suning Tesco scenario-based stores to provide user experience, exclusive prices and other services.
Experience upgrade: unite more than 100 head brands to give consumers more surprises
In terms of scene experience, Suning Tesco will give full play to the advantages of stores and online platforms, and unite Apple, vivo, Haier, Midea, Siemens, Skyworth, Boss, Fangtai, Nengli, Beko and other head brands to create 50 pop-up stores, 400 decoration classes, 500 new tasting sessions, 500 member private meetings, 500 live broadcasts and other activities to give consumers more surprises and experiences.
At the same time, on the basis of physical stores, this spring home improvement shopping festival, the eastern area will vigorously develop online platforms such as Suning Tuike, Tuoke, Suning Cloud Store Mini Program, etc., create a combination model of "store live broadcast + net red live broadcast", continue to promote the upgrading of store business model, and achieve efficient integration of Internet operation and store operation.
In addition, this Spring Festival home improvement festival, Suning Tesco takes "home" as the core, links more than 100 brand partners in the eastern region, and creates a "five-in-one" one-stop service of home appliances, home improvement, home economics, home furnishing, and home maintenance, which fully benefits users.
Correspondent Wang Yiqi
Editor-in-Charge Wang Jiating