TS took the lead in demonstrating, how to turn "Bird Suit" into a popular trend code?

Wouldn't you be surprised if the hottest "trend brand" of lately is Arc'teryx? Friends who pay a little attention will find that as long as you open various social software or trading platforms, Archaeopteryx seems to have become a traffic password; at the same time, more and more Archaeopteryx items have been "canonized".

All indications are that the tide of Archaeopteryx is getting hotter and hotter...

Archaeopteryx's great heat

The hipsters are "one man, one bird"

Since Virgil and Drake wore the Arc'teryx Leaf "Army Bird" camouflage jacket at the 20-year Nike Summit, the "outdoor big brother" has gradually infiltrated the trend circle.

Whether it's styling or skiing, Virgil has also repeatedly chosen Archaeopteryx to complete his own pairing;

On the much-anticipated Louis Vuitton Fall/Winter 20 runway, Virgil chose the sky blue Alpha SV hard-shell stormtrooper to "make the finale" with himself, which became a highlight of the night.

Subsequently, Travis Scott, Drake and other top streams have joined the ranks of carrying goods, making this trend more and more hot.

Travis Scott

Drake

With the addition of A$AP Nast, Lil Yachty, Kevin Abstract and other circles of "old brothers", it further established the position of Archaeopteryx in the minds of trend players.

Kevin Abstract

Lil Yachty

A$AP Nast

On the domestic side, the boom in Archaeopteryx is also intensifying.

In the past, fashion trendsetters who were keen on Vibe, Clean Fit, Cityboy and other styles invariably changed into Archaeopteryx stormtrooper suits, and the phenomenon of "one person and one bird" became more and more obvious.

via @salmon.s_orbit

@ryo__takashima street

Vibe kids, who used to take pictures in groups of three or five on weekends, are now moving to the "Birdman Club", where the zipper must be pulled to the highest level and only the eyes are exposed to the camera to create a sense of atmosphere.

@cyburgerpunk_2077 street

@jaeh0nny street

@baggyboyfilm street

Another force, "Ki-flavor male ketones", has also unlocked new ways to match, and the new combination of Archaeopteryx's various "zipper pants" and Asics x Kiko Kostadinov shoes has made them try and try.

via Grailed

On the other hand, whether it is a daigou, Vintage selection store or even a fake merchant, Archaeopteryx products have been promoted to the hot selling ranks and become a "wealth code" for a while.

Event jointly organized by the well-known Vintage store Unsound Rags and Archaeopteryx

The site brings many rare Archaeopteryx archive items

Under the boom, there have also been many "flat pieces". Uniqlo x JW Anderson 447945 trousers continue to sell well to the official shelves; in the secondary market, the size has approached 1,000 yuan, and the price increase is nearly 4 times;

via Uniqlo

And Decathlon, which has always had little to do with the trend circle, was also inexplicably "enshrined" because of the design of an MH550 pants similar to Zeta Sl zipper pants.

MH550 / via Decathlon

Based on the winged dinosaur fossils that lived 150 million years ago, the Archaeopteryx logo has become a new generation of trend symbols, such as gloves, cold hats, bow and arrow bags, masks and other accessories with obvious brand logos have become popular items of the brand.

Frank Ocean

@ndwc0 Street

via@whitefang_godfather

More whimsical players, with the trend to launch a spoof brand "Archaeopteryx", limited to 50 pieces, on the shelves will be sold out; but the magic phenomenon is still continuing, x treasure even has "Archaeopteryx dog" fake outflow, and sales are good...

Archaeopteryx Bark'teryx /via @cash.0167

So... Which is the real Archaeopteryx? [Laughs]

Outdoor Big Brother has become a trendy upstart

Step by step

So how did Arc'teryx, which has always been represented by "functionality" and "practicality", gradually rise to the level of trending upstart?

First of all, in recent years, in addition to the fixed cooperation with Beams, the brand has also begun to seek cooperation with more trendy units.

Multiplication with Beams

20 years together with Palace to bring a blockbuster ride, bringing a variety of items such as storm jackets, sweatshirts, backpacks and so on. One of the most popular Alpha SV jackets is now on the market price of 1 to 1.5W.

The new branch line System_A, launched last year, aims to break the cognitive boundaries of people's functional and aesthetics of technical equipment, and has been favored by fashion players since its launch;

@killy street

At present, System_A has reached the second Drop, while hot orders such as Dume Jacket and Axis Anorak can still maintain high prices in the secondary market.

Archaeopteryx's "ambitions" don't seem to want to be confined to the trend circle, and last November's collaboration with Jil Sander+ successfully attracted the attention of fashion elves.

@shinnoske813 street

Second, in order to promote the concept of sustainable design, last year Archaeopteryx hired Nicole McLaughlin as the brand's first design ambassador.

Nicole is known as IG's funny remodeling genius, and has collaborated with Crocs, Puma and other brands to launch very interesting pieces. The strong addition of Nicole will undoubtedly bring more fresh vitality to the brand.

Finally, at a time when the "Fengshen Singles" of Archaeopteryx are increasing and fans are becoming more homogeneous and developing, the choice of more rare "remodeled birds" has also become a new means for players to flaunt themselves.

@reeselaflare1 street

Archaeopteryx's official artist series, from time to time to find some whimsical people, based on the brand's classic single creation, is currently becoming a new target for players to chase.

Virgil on the snow is not unusual, choosing the Alpha SV stormtrooper modified by better Gift Shop. Better Gift Shop's artist collection with Archaeopteryx has hand-hand-selected 70 Arc'teryx jackets and handbags, available on a small scale only in The Toronto store.

Another artist collection, the brand brought to greater Goods, a British converted unit in the 20th year, to deconstruct and restructure discarded Archaeopteryx pieces, each of which is unique.

In collaboration with Harlem artist Shaun Crawford, 51 pieces were sold exclusively at Soho stores in New York, using tie-dye and other creative techniques, and finally attracted Drake's purchase, which sold for as much as 3W yuan at Grailed.

Of course, in addition to the official artist series, there are many individual players who bring imaginative designs.

On the off-White™ 20 AW20 runway, Virgil combines dresses with Archaeopteryx's Alpha SV stormtroopers, interpreted by supermodels such as Bella Hadid;

Archaeopteryx True Love player Amine enlisted artist Ally Bo to create his own stormtrooper suit inspired by the theme of his solo tour.

Breaking Dad, a new York restructuring unit, often uses Archaeopteryx as a baseplate and adds highly recognizable lightning design elements, which has received a lot of attention on IG.

Arc'teryx 1970s, remade by Converse enthusiast Casen Sullivan, exploded on the Internet in an instant, and if it were to go on sale, would you choose to start?

@thankyoucasegod street

Gorpcore stands out

The hottest style of wearing at the moment

In 2017, The Cut editor Jason Chen first proposed the Gorpcore concept. Following Norecome's philosophy of simplicity, Gorpcore focuses more on functionality, "If Norecome is solid jeans and white Tee, then Gorpcore is a storm jacket and hiking boots." "

via @s.ldgr / @royalragzz

In the past two years, through the personal demonstration of Virgil and other icons, there are also stories such as Story mfg. With the brilliant renditions of team members such as Daniel, Gorpcore has become one of the hottest styles of the moment.

@daaaaaaaannnnnnnn street

A choice of stormtrooper suits and loose bottoms, combined with a pair of practical hiking boots, are Gorpcore's signature combinations.

@194local street

In addition to Archaeopteryx, in recent years, many brands have also brought innovative stormtrooper designs, which are loved by Gorp Boy/Girl.

Napa by Martine Rose Purple Stormtrooper / via @sixteen_xixi

Daniel Teaser Story mfg. The debut of the new label Gentle Fullness is also two storm jackets

Under the Gorpcore boom, unpopular shoe options such as The Broken Arm x Salomon XT - Quest 2 and Roa Hiking Katharina have once again attracted attention.

The Broken Arm x Salomon XT - Quest 2

Roa Hiking Katharina

However, the popularity of Archaeopteryx has also upset many OG players, who believe that the brand logo has become a trend symbol like the Supeme Box Logo and is sought after by young people, making OG players who have always pursued practicality confused. @wing_flap, a well-known collector of Archaeopteryx, has also publicly dissed Virgil, arguing that Virgil has destroyed Archaeopteryx culture. What are your thoughts on Archaeopteryx's recent hits?

Harold Hunter, a legendary American skater who starred in Kids, wears Archaeopteryx