【Heroic Fantasy of Resignation and Entrepreneurship】
Recently, a new consumer brand has entered the vision of many investors, it is the shaping brand everkeep that focuses on aesthetic science shaping, which has maintained a growth rate of 120-350% since its establishment, and in less than two years, it has become the first in the subdivision track. The founders and co-founders of everkeep are Kyonishi and Kyomi, Kyonishi said: "Because the last company I founded was a marketing company, I also had a few years of experience in clothing design, plus I was a little perfectionist in fabrics and tailoring, probably out of heroism, and suddenly I had a strong sense of faith, I must set up a really comfortable and effective plastic brand." Jingmi added: "I listened to her ideas and resigned to start a business with her, at first we were upside down day and night, while taking samples and busy making products, while receiving customers, packing, shipping, in the office of only 10 square meters to get all this done."
"But the heart-warming thing is that I often receive feedback from customers, saying that I especially like our products, this time is my most fulfilling time, I will feel that any hardship of entrepreneurship is nothing, and the feeling of becoming friends with users is very good ~", Jingxi's face overflowed with smiles.
【Make unique aesthetic science shaping】
Body shaping and body apparel is linked to the 100 billion-level underwear market and the sports and fitness apparel market, with many competitors and great competitive pressure. In such an environment, how does everkeep position itself, to highlight the siege, and break out of its own world? The answer given to us by the founders of the brand is to be a "beauty science shaping brand", so that girls who love beauty "do not need self-discipline, body freedom", and let the brand achieve "long-term, altruistic" value.
Based on people's two stereotypes of traditional shaping products - packaging appearance is not beautiful, production methods are not scientific, everkeep is ready to do aesthetic, scientific shaping products, hoping to bring you both "appearance" and "strength" of shaping products. In this era of universal emphasis on "the need for self-discipline", they played the slogan of "no self-discipline and freedom of body". Everkeep's unique brand positioning has given women in the new era a new way of thinking about shaping products and body freedom.
In last year's "Double Eleven" war, everkeep also showed amazing explosive power. With the hermès in the hip lifting pants industry - anti-gravity lifting hip pants, couture small waist and other major explosive products, sales are leading the way, the momentum is like a bamboo.