Recently, 27-year-old Bucks star Giannis Antetokounmpo signed an endorsement agreement with WhatsApp, becoming the first brand ambassador since the instant messaging app was founded, and the financial terms of the cooperation were not disclosed.
The hoodie that Alphabet Brother wore before the 2022 NBA All-Star Game was custom-designed by WhatsApp and printed with the international code +234 of his hometown of Nigeria. In the future, the personal image of Alphabet Brother will appear in WhatsApp brand advertising, and I will participate in WhatsApp offline promotion and community outreach activities.
Alphabet Brother has cooperated with Nike, JBL, Google and other brands, and he has also begun to make his own investments to support the start-up sports drink brand Ready Nutrition, and became a minority shareholder of the MLB Milwaukee Brewers in August 2021.
Alphabet Brother currently has over 20 million social media followers. Fanatics data shows that Alphabet Brother ranked third in the league in jersey sales last season.
