| Author: Uncle Akiba
Just after the end of the year, the e-commerce circle quietly circulated a secret: Wei Ya is going to come back?
As soon as this news came out, it spread on the Internet, and netizens suddenly exploded the pot and became on the hot search.
The supporters expected Via to come back, saying that since Via had stopped sowing, there was no wool, and there was no courier at home to dismantle.
People who do not support it scold: only 2 months of work, 1.341 billion this thing has passed? Could other banned people do the same?
More netizens released words, as long as Via's comeback, they will report.
People in the live broadcast circle can see very clearly that in the 2 months since Via disappeared, no anchor has been able to top her position.
We don't know who released this news, whether Via can come back is also a question mark for the time being, but when the news came out, Taobao appeared a new live broadcast room - Bee Surprise Club.
Do you think the name is familiar?
Taking this name, it is inevitable that people will be reminiscent of the original Via Surprise Society.
So, what is the relationship between the Bee Surprise Society and Via?
On February 12, "Weiya Live" suddenly became a hot search, and at about the same time, the "Bee Surprise Society" began airborne on Taobao.
This live broadcast room is not a single anchor, but a 6-person anchor group, composed of three male anchors of Facai, Haohao, and Kaizi, as well as three female anchors of Xiao Han, Duoduo, and Xiao Ying.
The reason why it is called the Bee Surprise Club, the anchor explained that "the bees are all working together, the Bee Surprise Club not only has a front-stage anchor, but also a director, camera and many other types of work behind the scenes, and everyone does this together." ”
Not only is the name of the Bee Surprise Club very similar to the Via Surprise Club, but the members of the anchor group are also old acquaintances of via's live broadcast room.
Some have been assistants for Via, some are models in Via's live broadcast room, and netizens who have watched Via's live broadcast recognize them at a glance.
And the bee surprise club anchors shouted out the sentence at the beginning: "Nonsense is not much to say, let's draw the prize first", which is The exclusive slogan of Via.
Looking at the decoration style of the live broadcast room and the categories of the selections, everything seems to be familiar.
No wonder netizens commented: the familiar feeling is back.
I also went to see the live broadcast of the Bee Surprise Club, although a few young people will be stuck when talking, and they will occasionally say some product information wrong, but the control of the rhythm and the ability to respond to the scene are indeed not like newcomers, and the whole live broadcast atmosphere is also lively and colorful.
Like Fortune, he has been a host, has outstanding oral broadcasting ability, and is responsible for the town field.
Hao Hao and Kaizi are good at interacting with each other and creating an atmosphere, and they have already gathered a wave of popularity when they are in Wei Ya's live broadcast room.
Among the three female anchors, Duoduo, looks a little like Via, and takes the gentle and intellectual route.
Xiao Han is a representative of yellow-skinned girls, when trying cosmetics, netizens with yellow skin can refer to her test color.
Xiaoying is the only post-90s mother in the team, this label is conspicuous enough, and everyone understands what goods are brought.
In the live broadcast room, several young people prepared a lot of programs, from time to time to a talent show, rap, magic, tongue twisters or whatever, the performance collapsed does not matter, honestly bow, to netizens to admit a mistake.
What we generally see is the live broadcast form of anchor + assistant broadcast, but the six people of the Bee Surprise Club are two or two, there is no primary and secondary distinction, and it is a turn to sell their own familiar categories.
However, from the current point of view, in addition to the high recognition of the post-90s Baoma Xiaoying's goods category, several other anchors are taking turns to carry goods, and there is no particular highlight of their own selection labels.
At present, there are about 50 products on the shelves of each live broadcast of "Bee Surprise Society", including clothing, food, beauty, daily chemicals, small household appliances and other categories. We also saw brands such as Yuze, Ubras, and DuPont face towels, which are regular customers in Via's live broadcast room.
Our team friends told me that they took a special look at it and compared the intensity of the offers, some of which were the same as before, and some of which had slightly smaller discounts.
Although the Bee Surprise Club did not mention Via throughout the whole process, and repeatedly emphasized that it was a new venture, the entire live broadcast room was full of Via's shadow.
The first live broadcast attracted more than 1 million viewers, and the bee surprise club debut was indeed a surprise.
It only took them 5 days to land on the Taobao Live TOP3 list.
Now, the Bee Surprise Society has broadcast a total of 11 issues, with 1.43 million fans, and several episodes have broken 10 million viewers.
Many netizens are ridiculing that Wei Ya is practicing trumpet, letting the assistant broadcast show her face, and she is "hanging the curtain to listen to the government".
In fact, although Via was shut down, the humble company behind her has always been running normally.
Some media learned from Qianxun employees that after Via stopped broadcasting in December last year, her live broadcast team did not disband or lay off employees, and resumed work after a week of vacation, and is currently temporarily serving other anchors.
We can also see from the official website of Qianxun that more than 50 anchors have been signed, including many star artists, and Wei Ya is just one of them.
From the perspective of traffic resources and influence, the Bee Surprise Society enjoys indeed the personal influence dividend brought by Via.
At the same time, the live streaming mode of large-scale themes such as the snack room and the hand speed festival in the weiya live broadcast room will also be continued by the bee surprise society.
Although it is a new number, it is not immature, there are people, there are fields, there are goods, behind this, there is indispensable humble assist.
In Hangzhou, Qianxun has a "Qianxun Super Supply Chain Base" covering an area of 10,000 square meters, supplying its own anchors and opening up a supply chain cooperation business.
In just four years, the MCN company that was originally established for Wei Ya has opened up the upstream, middle and lower reaches of live e-commerce and started the water, electricity and coal of the live broadcast industry.
So from the new live broadcast room Bee Surprise Club, what new changes in live broadcasting that are different from the "Via era"?
The group of 6 anchors means that there is no C position, which makes the anchor candidate more flexible and the risk is reduced.
This trend of decentralized live broadcasting has become more and more obvious.
Recently watching Li Jiaqi's live broadcast room, several sub-broadcasters participated in more and more heavy weight, in different time periods in charge of different live broadcast themes, such as Wangwang, and Li Jiaqi more and more tacit understanding, the interaction between the two people is super funny, and even some fans bumped cp.
Luo Yonghao's live broadcast room is also like this, before there was often a vice broadcaster with him to brush his face, and now Luo Yonghao does not live broadcast, the secondary broadcast can be directly on.
Li Jiaqi and Luo Yonghao are using their own IP to lead the sub-broadcast, and the Bee Surprise Society is the second-broadcasters who grow up on their own.
Whether Via can come back is really difficult to say, but Via's traffic is still there, and someone always needs to undertake it.
However, if you want to become the next Via, it is impossible.
Let's imagine, if Wei Ya is still there, will she also lead the new anchor like Li Jiaqi and Luo Yonghao?
When the live broadcast room does not rely on one person, the lighting focused on the person will be weakened, and the brand of the entire live broadcast room will be more prominent.
Bee Surprise Club, to create a live broadcast room big IP.
People come and go, live broadcasting is in, IP is there, not afraid of personal changes to bring big ups and downs to performance.
This thing actually inspired me a lot, the stronger the personal brand, the more we must cultivate a qualified team as soon as possible, otherwise it will become an individual and a failure.
Perhaps from this point of view, the sky-high fine is the forcible liberation of Wei Ya, and after the pain, Qianxun finds a better growth model.
Would that be the case, you say?