On February 23, 2022, the first batch of centralized land supply in Shanghai in 2022 finally revealed its true face, and this time Shanghai launched a total of 40 cases of land, all of which are residential land, with a total supply area of 215.6 hectares, a total starting price of 85.07 billion yuan, a margin ratio of 20%, and a minimum premium rate of 4.24% and a maximum of 10%.
Land supply
Compared with the third batch last year, Shanghai's land supply is obviously full of confidence, and the total supply of commercial housing has increased significantly. As we all know, on the eve of the third batch of land supply last year, the new settlement policy introduced by Shanghai has increased the added value of the plots in the five suburban new cities such as Jiading, Qingpu, Songjiang, Fengxian and Nanhui and the Lingang New Area of the Shanghai Free Trade Zone, and as a result, there have been 7 cases of land that have reached the top and entered the "one quotation" stage, and 6 cases have come from the 6 districts.
Data source: Middle finger data (click try)
In terms of commercial residential land, Shanghai not only continued to increase the supply of land in the 6 districts, from 23 cases in the previous batch to 27 cases, but also increased the supply of land in traditional popular areas such as Yangpu District, Xuhui District and Minhang District. This time, 4 plots were supplied in the main urban area and 36 in the suburbs. The supply is still mainly suburban, and the overall threshold is low.
Two major adjustments
■ Bid evaluation methods
The first adjustment was made this time to the "bid evaluation method", and some plots no longer adopted the "135 point system" but used the "100 point system of commercial standard (70 points) + technical standard (30 points)". Among them, the business standard is divided into economic strength (20 points), technical qualification (10 points), project experience (10 points) and the impact of the transfer requirements (20 points); technical standards are divided into overall design (10 points), architectural design (10 points) and business display (10 points). The adjustment is mainly due to the addition of the "impact of the transfer requirement" and the more detailed "technical indicators" requirement. In a word, it goes from judging "who you are" to judging "what results can you achieve". This adjustment is undoubtedly to prevent "thunderstorms" from a more pragmatic level.
■ Random value
After entering the "one written offer" stage, if the same bid triggers a "random value", the policy is adjusted to all bidders can modify their bid, and no longer only "the latter of the same bid modifies the offer" according to the previous rules. The change of this bidding policy directly increases the participation of the remaining bidders after the same quotation appears, further reduces the possibility of using the same quotation for quotation manipulation, and makes fairness more guaranteed.
Bidding Policy
In terms of bidding policy, Shanghai has added 4 lottery plots this time, and the rest still adopts the bidding mode of "bidding and listing compound" + "one written offer", which is also the most reasonable and efficient bidding method in the two concentrated cities at this stage, which not only achieves the effective implementation of the "three stability" policy, but also maximizes the law of the market economy.
An offer is still important
Due to Shanghai's confidence in the supply of land this time, this also leaves us with a lot of imagination space for this land auction, and it is expected that a number of plots will enter the "one written offer" stage. Therefore, the study of "a written offer" will be an important topic for major housing enterprises this time. After experiencing last year's baptism, the housing enterprises have grown in a mutual game. For the rules of the first to play clearly the enterprise through reasonable quotations, in the previous stage of the soil auction harvested a lot. At the same time, quotation methods such as "reasonable mid-price" and "extreme value" have also evolved. Although the policy for "random values" has changed this time, it has not changed.
Through the collation of the results of the three batches of "one written offer" last year, we found that the "quotation site" above and below 47% was the most likely to win, and we also shared the results of the previous batch of "one written offer" for your reference.
#Shanghai ##集中供地 #