The quality is high and the love grows, and the Adolf 2021 Annual Corporate Social Responsibility Report is released

On February 21, 2022, Adolf, a leading brand of high-end fragrance washing in China, released the "Adolf 2021 Corporate Social Responsibility Report" (hereinafter referred to as the "Report") for the first time. With the theme of "High Quality, Growing for Love", the report is subdivided into sections such as economic performance, scientific research and innovation, environmental protection, social welfare, employee well-being, products and services, etc., covering corporate culture, 2021 events, Adolf Scientific Research and Innovation Laboratory, environmental protection factory, green work and other specific measures and achievements, as well as the introduction of the group's series of public welfare activities such as the characteristic "Yellow Rose" action, "Care for Angels in White", "Let Love Core Bloom" and so on. It fully demonstrates Adolf's positive example in the field of corporate social responsibility.

Zhou Runan, associate professor of the School of Communication and Design of Sun Yat-sen University and chairman of the Guangzhou Social Innovation Center, said after reading the report: "I have seen the public welfare power of Adolf's long-term flow, and the core values of 'altruism, adult beauty' have penetrated into the hearts of every employee of Adolf. From scientific research and innovative products to create a number of public welfare brands, Adolf actively fulfills its responsibilities as a corporate citizen, is responsible for consumers, and contributes to society, which is believed to be the spiritual core of Adolf's sustainable growth and development in the past decade. ”

Adhere to the bottom line of quality, ingenuity to create fine products

The theme of the report, "Quality is High", represents Adolf's high-tech R&D system, high-standard production strength, and high-quality products and services.

Adolf has established good strategic cooperative relations with the world's top raw material suppliers, regularly exchanged and cooperated in formula and efficacy evaluation technology, and has a perfect intelligent database of raw material characteristics, process technology, formula stability, efficacy, safety, etc., providing strong technical support for the research and development of high-quality products.

In order to ensure product advantages and quality, Adolf invests more than 3% of the brand revenue in research and development every year, in addition, Adolf has also built a production and research planning layout of "three parks and one hospital and one room", and the construction investment is calculated at 100 million yuan. At the same time, Adolf actively carries out scientific research cooperation with top industry-university-research institutions such as Guangdong Pharmaceutical University, Jiangnan University, Guangdong Ocean University, South China Botanical Garden, Beijing Forestry University, etc., and constantly explores cutting-edge technologies in the industry to improve product quality.

According to the report, in June 2021, Adolf's production enterprises passed the "Made in the Bay Area" assessment standard (T/BQI 0003-2019) standard. This is after obtaining the GMPc certification of the US FDA and the two international authoritative certifications of the EU ISO22716 quality system in 2019, Adolf's manufacturing level and quality have once again been authoritatively recognized, showing the world-class manufacturing level of the benchmark, providing a strong technical reference and support for the industry authorities, and effectively promoting the high-quality development of the industry.

Practice corporate social responsibility and bloom the taste of love

Adhering to the corporate values of "altruism, adult beauty" and practicing corporate social responsibility with practical actions, in 2021, Adolf launched a new public welfare brand - "Let Love Core Bloom", which integrates the brand gene of "ingenuity spirit" and the product advantages of "science and technology core", intending to use the power of the brand to help people's better life.

Love begins with the heart, and goodness begins with deeds. Adolf has persistently practiced corporate citizenship responsibility and repaid the society with practical actions: In the field of social welfare, adhering to the concept of humane care, since 2017, more than 2,200 "Yellow Rose" public welfare actions have been held to care for sanitation workers, leaving a "taste of love" in 170 cities in 32 provinces across the country, benefiting more than 100,000 urban sanitation workers, and donating materials worth about 20 million yuan.

After the outbreak of the new crown pneumonia epidemic, Adolf threw himself into the fight against the epidemic for the first time, cohesively supported the frontline units of the anti-epidemic and donated more than 4.6 million yuan to the Wuhan anti-epidemic against the epidemic, overcoming the difficulties together. In January 2020, Adolf launched the "Care for Angels in White" public welfare action to send Adolf's "taste of love" and "the power of love" to medical staff, and as of December 2021, more than 300 activities have been organized in 16 provinces across the country, and the value of donated materials is about 14 million yuan. Due to a series of rapid responses and all-out efforts to help fight the epidemic, Adolf was awarded the honorary titles of "Private Enterprise with Outstanding Contribution to the Fight against the New Crown Pneumonia Epidemic in Guangdong Province", "Private Enterprise with Important Contribution to the Fight against the New Crown Pneumonia Epidemic in Guangzhou", "Loving Donation Unit for the Emergency Relief Project for the New Crown Pneumonia Epidemic" and so on.

In July 2021, when a particularly heavy rainstorm occurred in Henan, Adolf donated 500,000 yuan to Henan in conjunction with the Guangdong Aogu Public Welfare Fund for the first time; in addition, Adolf actively responded to the call for "rural revitalization" and joined hands with the Guangdong Aogu Public Welfare Foundation to donate 50,000 yuan through the Guangzhou Huadu District Charity Association.

Adhere to green management to promote sustainable development

Zhou Hongchun, former director of the Social Development Research Department of the Development Research Center of the State Council and an energy conservation expert of the State Council Organ Affairs Administration, said after reading the report: "It is very gratifying to see the useful exploration and extraordinary achievements made by Adolf in green and low-carbon, which has taken a step forward for the green and low-carbon development of China's washing and care enterprises. Green and low-carbon is the direction and development trend of industrial upgrading in the washing industry; the implementation of green, low-carbon and circular development into corporate activities is an inevitable move to conform to the international green and low-carbon trend, grasp the national carbon neutrality strategy, and promote high-quality development. ”

Adolf has long been concerned about the world's increasingly serious environmental problems, has always adhered to the development concept of green, healthy, environmental protection and sustainable development, and as a major direction of product innovation and research and development, and strives to achieve sustainable development scale effect in 2026, leading the healthy, fashionable, green lifestyle and trend.

In the report, Adolf elaborated on how to actively implement the concept of "green management" and contribute to the sustainable development of society from the three dimensions of "environmental protection factory", "green office" and "product production": to build an environmentally friendly factory in line with business development and product characteristics, to use recycled materials for product production and continuously develop product energy-saving technologies, effectively reduce environmental load, and use renewable energy in factories to promote resource conservation and recycling.

Adolf's products are produced throughout the production process to implement the production concept of "ecological washing, green ingenuity", and provide consumers with a better washing and care experience with greener and more environmentally friendly products. From the selection of raw materials to product development and design, Adolf is building its own green supply chain. At the same time, Adolf adheres to green chemistry in development, builds green production capacity, focuses on green products, and realizes the harmony between man and nature; vigorously promotes green office, collaborates with employees to save energy and reduce emissions, is committed to building a circular society, and works together to achieve the sustainable development of society!

As an enterprise that integrates "corporate social responsibility" into the operation itself, Adolf will continue to adhere to the "new standard of global washing and care, and practice the brand road of sustainable development" in the future, actively practice the concept of "green management", focus on creating high-quality products that are conducive to the social environment, and further expand the public welfare matrix, work with more partners to create a sustainable and beautiful future, and firmly implement the concept of "quality is high, grow for love".