Just after the Lunar New Year of the Tiger, BYD moved frequently, first releasing a new logo of the group's brand, and then listing the SUV yuan PLUS on the day of the lunar rain, a series of operations made Di fans directly addicted.
Yuan PLUS is the first A-class tide running SUV of BYD e platform 3.0, which is the domestic listing and the Australian pre-sale at the same time, and the domestic price is 131,800-159,800 yuan.
This year's New Year's Day to open the domestic pre-sale of the yuan PLUS, because of the fashion of the shape and young positioning and wide attention, this time the listing price is lower than the pre-price of a thousand yuan, but also let the fans surprised.
However, happy not too early, because the data shows that the yuan PLUS opened the pre-sale to the listing of two months, a total of more than 20,000 orders were received, if according to the current BYD other explosive models of the car pick-up time, the later consumers are estimated to face a not short waiting time.
Although it is regarded by many as an "upgraded version" of BYD Yuan, in fact, the Yuan PLUS can be said to be a brand new model, it is the second product of BYD's new e-platform 3.0 after Dolphin, and it is also BYD's first "strategic sea" global passenger car.
Since it is the first model of "strategic going to sea", the product strength of the yuan PLUS must be excellent.
Yuan PLUS continues the BYD Dragon Face 3.0 family design language, the chrome grille uses the seal font "Yuan" and the TWO sides of the LED headlight group is well integrated, with a sporty front bumper design, making the whole car look very BYD Dynasty family style.
Positioned as a compact SUV, the metaPLUS has a wheelbase of 2720mm and a fairly spacious interior. The interior of the metaPLUS was led by BYD's Global Interior Design Director Mikhail M. Led by Paganetti, inspired by a hormone-bursting gym, it is the world's first smart cockpit built with a sports fitness concept, designed for younger users.
Since the positioning anchors young people, the technology configuration will naturally not be less, and the meta PLUS is equipped with a variety of popular configurations such as DiLink 4.0 (4G) intelligent network system, 15.6-inch adaptive rotation suspension Pad, intelligent voice interaction system, 8 Dirac brand speakers, K song car microphone and so on.
New energy vehicles, safety is the focus of attention, the proportion of thermoformed steel of the yuan PLUS is 11%, the tensile strength of steel is up to 1500Mpa; the proportion of steel with high strength steel and above is 85%, and the proportion of ultra-high strength steel is 55%. In terms of active safety, YuanPLUS uses the fourth generation of monocular camera for target detection, with the whole vehicle radar, bringing the feature-rich DiPilot intelligent driver assistance system, integrating ACC-S&G start-stop full-speed adaptive cruise system, AEB automatic emergency braking system, ICC intelligent pilot system, TSR traffic sign intelligent identification system, LDWS lane departure warning system, BSD blind spot monitoring system and many other auxiliary functions.
Thanks to BYD's new e-platform 3.0, the eight-in-one electric powertrain equipped with the yuan PLUS has a comprehensive efficiency of up to 89%, a 20% reduction in volume and a 15% reduction in weight at the same power.
For users, the intuitive benefit is that the metaPLUS acceleration of 100 kilometers takes only 7.3 seconds, and the energy consumption of 100 kilometers is only 12.1kWh. At the same time, BYD's exclusive lithium iron phosphate blade battery allows the yuan PLUS to have two cruising ranges of 430km and 510km.
Write at the end:
In 2021, BYD's annual sales of new energy passenger cars 593745 units, a year-on-year surge of 231.6%, which won the first place in sales of China's new energy vehicle manufacturers. In the past January, BYD continued to win the first place in China's new energy passenger car sales with a score of 92,916 units.
For BYD, the success of the domestic market has laid a good foundation for the strategy of overseas markets, and the yuan PLUS is the first chess piece of its overseas strategy.
For the domestic market, yuan PLUS not only continues to enrich BYD's new energy product series, but also alleviates the embarrassment of "no car to mention" in the terminal to a certain extent. However, at present, the bottleneck facing BYD is still production capacity, and it is not excluded that the waiting cycle may be lengthened with the growth of orders in the future, so for consumers, early determination is still the most preferred.