Text/Schrödinger's Monkey
How poignant is the unpopular singer? Zhou Hui, a Taiwanese singer who has faded out of the mainstream music scene for a long time, was only sold more than 200 copies of the concert some time ago and was forced to cancel. Although only a small museum of more than 1,000 people was selected, it only sold less than 30%, which can be described as dismal for a long-established veteran singer.
For younger netizens, the name Zhou Hui may be relatively unfamiliar, but for music fans in their thirties and forties, Zhou Hui can also be called "tears of the times". In 1999, she debuted with the album "Zhou Hui", which recorded more than 1 million copies of sales in Asia, especially with a Chinese version of "Engagement" became popular all over the country, won numerous awards, and was once known as "Four Little Queens" with Sun Yanzi, Jolin Tsai and Xiao Yaxuan.
But unfortunately, perhaps subject to the disadvantages of appearance conditions, the early company adopted a very low-key strategy in the packaging and promotion of Zhou Hui, and even the album cover did not dare to use real photos, but replaced by cartoon characters, to some extent, it has been in the embarrassing state of "singers are not red", and its own commercial value and the popularity of the song do not match.
Even many years later, when participating in the "Masked Singer" program, Zhou Hui still appeared to be less confident in her appearance, and has been saying that she is afraid of disappointing the audience after the unveiling, which shows that the shadow caused by the negative impact of her appearance on her career in the early years is still very huge.
Coupled with the fact that the Chinese music scene of that era was still in the stage of immortal fighting, the competition was too fierce, Zhou Hui had not been able to become popular, and she was also praised by her producer Ji Zhongping. Ji Zhongping used Zhou Hui's trust to trick her into signing a contract with Bawang, and as a result, not only did the promised album not give Zhou Hui full, but also took the money and flew away, letting Zhou Hui carry the pot for her, so that Zhou Hui was finally abandoned by the company.
Working for 3 years without compensation, no record income, and zero exposure, Zhou Hui missed the golden period of career development, slowly faded out of the mainstream music scene, and even fell into a bad state of depression and wanted to live lightly.
Nowadays, with the passage of time and the growing of age, Zhou Hui is in a state of almost no one,000, and even her own small concerts cannot be held, and she can usually only attend some platter parties and activities. His own social platform account is also very deserted, there is little comment data, and only a very small number of true love fans have not forgotten this former powerful singer.
Even Zhou Hui was once photographed appearing on the street to sing and play call for street performers, which obviously did not match her status as a former music diva.
At the same time, many netizens questioned that Zhou Hui belongs to the kind of singer who eats all over the world with "one trick fresh", just one "Agreement" is relatively popular, other songs are not too out of the circle, and over the years, on the mainland program, Zhou Hui has also sung "Agreement" countless times, although the feelings are full, but further left the audience with the impression that she will only "one trick fresh".
And its recent new album "Time Not To Be Forgotten" was once questioned for not being sincere and selling feelings because it was all cover songs.
When participating in the variety show "The Voice of Heavenly Gifts", Zhou Hui also had to compete with some junior singers, and even accept the comments of the junior mentors, and was also questioned for not keeping up with the times, no breakthroughs and changes.
But there are also many netizens who love Zhou Hui that there are still many of her classic works, such as "Keeping the Covenant", "Don't Want you to know", "Not Loving Is Also a Kind of Love", "Coffee Season", "I Want to Love You" These works were also considered to have a certain degree of singing in that year, but at that time, the brilliant era of the Chinese music scene was not very conspicuous, but it was enough to get a hand now.
As for the so-called problem of no breakthrough and change, a singer who has faded out of the mainstream music scene for many years in his forties and who has long been stereotyped regardless of singing method or the inherent impression of the outside world, how easy is it to break through himself and start over? As a singer who has left classic works and brought good memories to fans, Zhou Hui has been very successful. The rest can't ask her for more, can only sigh that it is not the right time!