Urumqi Evening News (reporter Wang Xuan) followed rapper Nawukere Yusufujiang to taste the sweetness of Hotan red dates, watched basketball player Koran Baike Makan tear pepper and hemp chicken, and enjoyed singer Aniwaljiang performing noodle blowing skills...
On June 10, while doing a good job in normalizing the prevention and control of the epidemic, the "Tiantuan" with goods by local singers, well-known basketball players and local leaders joined hands with the well-known anchors of Kuaishou to open a unique live broadcast in the capital.
On June 10th, at the live broadcast of the "Taste of Xinjiang • Public Welfare Poverty Alleviation" special broadcast, basketball player Koranbek Makan and Kuaishou talent Bean Ali introduced Xinjiang cuisine in the live broadcast room.
"I don't sell masks, I don't sell lipstick, I only sell authentic agricultural products in Xinjiang." Sponsored by the Autonomous Region Supply and Marketing Cooperative, Beijing Kuaishou Technology Co., Ltd., Xinjiang Fruit Industry Group, Xinjiang Fruit Industry Datang Silk Road E-commerce Co., Ltd., Beijing Yingxiangli Technology Co., Ltd., etc., the "Brilliant Peak Night of stars" special live broadcast is one of the series of live broadcast activities of "Seeking The Taste of Xinjiang • Public Welfare Poverty Alleviation".
On the stage of the main live broadcast room, 28 Xinjiang characteristic agricultural products are placed in an orderly manner in 5 areas, including Hetian red dates, walnuts and apricot products, as well as fresh fruits such as Kucha small white apricots, Yumin safflower seed oil, Qinghe sea buckthorn juice and other special products, as well as milk, camel milk, milk lumps and other dairy products, Bahali, pepper and ma chicken and other traditional Xinjiang cuisine.
On June 10, at the special live broadcast of "Seeking The Taste of Xinjiang • Public Welfare Poverty Alleviation", singer Aniwal Jiang (left) and host Yang Zhen introduced Qitai flour in the live broadcast room.
When yang Zhen, the live broadcast host, invited rapper Nawukere Yusufujiang to the stage to taste Xinjiang pastries, dried fruits, Korla pears and pure milk, he changed the serious image of the past on the screen, and while introducing the products, he joked with Nawukere Yusufujiang, and opened the live broadcast with the goods into a talk show.
"This mouthful of pure milk is full of the taste of my hometown, don't you want to taste the taste of my hometown?" After promoting the product, Na Wu Ke Re Yu Su Fu Jiang sang a few songs "Xinjiang Son Doll" for the product call, which caused many netizens to like it, and the number of fans in the live broadcast room and the number of instant orders rose.
On June 10, at the special live broadcast of "Seeking The Taste of Xinjiang • Public Welfare Poverty Alleviation", actor Cao Weiyu (second from the right) introduced cantaloupe in the live broadcast room.
When introducing the Mai Qianjin snowflake powder in Qitai County, singer Anivar Jiang, with the help of the pastry chef, blew up the balloon with a straw to show the strength of Xinjiang flour for netizens, "Everyone watch me blow together, you know the magic of Xinjiang flour."
"Can flour blow balloons?" "I also want to taste the strength of this flour"... The admiration of netizens rose and fell, 19.9 yuan a bag, the second bag of half-price flour, instantly sold more than 200 bags.
Anivarjiang said: "I feel very proud to be able to turn the fans' attention to us into a force for Xinjiang's poverty alleviation, and I hope that more netizens will like our hometown cuisine." ”
Speaking of Kolanbek Macan, fans are more familiar with his tough style when playing, but have you ever seen Koranbek Macan tear a pepper chicken?
On June 10th, at the live broadcast of "Seeking The Taste of Xinjiang • Public Welfare Poverty Alleviation", rapper Nawu Kere Yusufujiang (right) and Kuaishou Da ren Lang Stomach Xian (middle) and Max MaJun introduced Xinjiang pepper and ma chicken in the live broadcast room.
"At such an affordable price, you can buy a whole chicken and send a bag of chicken feet, are you sure you don't want to take it home to taste?" At the live broadcast site, While interacting with the host to introduce Xinjiang pepper and ma chicken, Kelan Baike Makan introduced the Xinjiang pepper and ma chicken on the spot, and the action was sharp, just like a senior eating broadcast. Fingertips connected to the tip of the tongue, netizens quickly placed orders.
Kolan Baike Makan said that it is a pleasure to participate in such a public welfare poverty alleviation activity, Xinjiang is my lovely hometown, I hope that through live broadcasting, more people can understand Xinjiang, fall in love with Xinjiang, and hope that the life of the villagers is getting better and better.
"The red date walnuts in Hotan, Xinjiang are really delicious... The fruit is also super sweet, and the cantaloupe and small white apricots amaze me. In the live broadcast room of Kuaishou Da RenLang Stomach Immortal, various Xinjiang delicacies were tried, attracting tens of thousands of netizens to place orders.
At present, live streaming with goods is becoming a new model of poverty alleviation and agricultural assistance, which can not only help alleviate poverty in various places, but also an effective means to solve problems such as slow sales of agricultural products.
According to statistics, the series of live broadcast activities of "Seeking Taste of Xinjiang • Public Welfare Poverty Alleviation" sold a total of 65 models of Xinjiang characteristic agricultural products, covering 14 counties and cities such as Yumin County, Hotan County, Yingjisha County, Qinghe County, etc.; the total number of viewers exceeded 51 million, and the sales reached 19.49 million yuan.
Li Xuan, secretary of the party committee and director of the council of the autonomous regional supply and marketing cooperative, said that live streaming with goods can not only allow consumers to feel the charm of Xinjiang's characteristic forest fruit products in the live broadcast room, but also allow agricultural producers and consumers to effectively connect, and play an important role in helping poverty alleviation and promoting rural economic and social development. In the next step, we will continue to dock with major e-commerce and live broadcast platforms to promote the export of Xinjiang's characteristic agricultural products.