2 years and 500 million, have landed on two David TV! The secret of the successful transformation of the same liquor in "Dress"
Recently, a workplace drama that fits the market background of the media industry, "Dressage", was officially launched, and the drama won the first place in the Youku Urban Workplace Hit List for many days with the restoration of the real workplace and the tense and interesting story rhythm, and won the love of many viewers!
Under the torrent of the times, is quality still the most important?
The drama tells the difficult transformation process of the magazine "Dressage" under the torrent of the times, and the collision and compatibility between traditional print media and new media! And Xiaobian believes that in this process, no matter how it changes, the most popular among consumers is the quality of goods!
Just like in recent years, there are not a few brands that have deviated in quality due to the pursuit of profits, thus losing more and more consumers! For example, the down jacket brand "Canada Goose", which was once highly sought after by the public, has a pungent smell because of the wrong trademark embroidery on the clothes, rough stitching, and even the fabric has a pungent odor! And the after-sales behavior of Chinese customers is differently treated, which is boycotted by the people;
In addition, there are clothing companies that cost only 75 yuan, but the price is thousands of yuan; the "Difference between China and Foreign Countries" in the ice cream "Dream Dragon" ingredient and so on.
Contrarian growth of 600%, excellent quality to win the hearts of the people
In addition to the brands that have lost the "people's hearts" due to quality deviations, there are of course many brands that are loved by consumers because of their excellent quality!
Just like the long-established bee flower ten years of consistent quality, and with the cheap bowl ("10 years only up 2 yuan"), reliable and easy to use (#founded 36 years without any penalty record#) has become a hot spot on the Internet, but also because of the high quality and low price of the product has been worried by many netizens!
Not only that, the young liquor brand "Liang Daxia", which has recently successfully landed on two David TV, is also based on excellent quality, and at the same time, it is in line with the current mainstream consumer groups in terms of taste, appearance, feelings, promotion, etc., so as to be welcomed by consumers, with a growth of 600% against the trend!
Good wine intake, hot blood release
The most important thing is the wine. As the saying goes, "good wine still has to be sorghum out", "Liang Daxia" selects the northern first-class high-quality red sorghum, traditional pure plant wine koji, pure solid clinker fermentation, through the Chinese wine critic Gao Lianhua, Contribution Wen and his wife personally improved the brewing, the wine is not dry throat, sweet and mellow, slightly drunk, very suitable for young people's drinking habits.
Not only that, "Liang Daxia" is also integrated into the wine of "martial arts jianghu" of blood, freedom, struggle, authenticity, responsibility and other feelings. When young people drink, they can not only decompress and release, but also feel the blood and companionship in it! Walk with you on the road of struggle!
Keep up with the times, quality first
After the wine is guaranteed, it is even more painstaking in packaging and marketing, so that it can attract the attention of young people while it is compatible with trends and traditions!
Grape wine luminous cup used in the "Liang Daxia" but do not feel the slightest violation, shaped like an ancient wine pot of the bottle body is extremely exquisite, frosted glass bottle body swaying under the light, the original luminous design is more to meet the young people like unique, innovative pursuit, small caliber bottle design is more convenient to drink alone with friends small gathering, all-round interpretation of the product everything from the perspective of consumers.
On the publicity channel, it covers all the mainstream channels at present. Not only in the coverage of short videos, live broadcasts, access to nearly 100 Internet celebrities on the Internet for Liang Daxia to call; but also the pan-entertainment marketing to the extreme, and "Hello, Li Huanying", "Wandering Earth", "Climber" and other popular film and television joint publicity, but also recently landed on two mainstream satellite TV, won Guo Degang, Wang Qianyuan and other stars call support!
At the same time, its offline has not relaxed! Not only has it cooperated with a number of catering outlets, but also built nearly 100 Liang Daxia Jianghu Taverns in half a year; it has also achieved 600% growth against the trend with full of teamwork!
No matter how the times and consumer subjects change, it seems that from the success of countless brands, quality is the most important one! While innovating and changing and keeping up with the times, don't leave quality behind!