【Home Secret News】Not only mobile phones, with a strong ecosystem, in recent years, Xiaomi's smart accessories, smart homes and other products have also been sought after by consumers. Among them, the Xiaomi bracelet has been welcomed worldwide. According to official data, the global shipment of Xiaomi Bracelet 6 has exceeded 3 million in just over 2 months, which shows the degree of recognition of Xiaomi bracelet. However, the enterprise check App shows that recently, Xiaomi Technology Co., Ltd. was fined 80,000 yuan by the Beijing Haidian District Market Supervision and Administration Bureau for inaccurate product function expression and violation of the Advertising Law.
Xiaomi bracelet advertising expression is inaccurate and was fined 80,000
The penalty was: The party concerned began to sell the Xiaomi Bracelet 5 NFC version product on the Xiaomi Mall on June 18, 2020, and the sales page advertised that the product supported the "24-hour sleep monitoring" function. The actual products of the parties are divided into two types: night sleep records and sporadic nap records. Among them, the night sleep recording mode is the wearer's previous day from 18:00 to 11:00 on the same day, and there is overlapping sleep with the time period from 0:00 to 6:00 on the same day, which is recorded as night sleep, and night sleep of less than 60 minutes will not be recorded. Sporadic nap recording mode means that the wearer's sleep record of more than 20 minutes between 11:00 and 18:00 on the same day is sporadic naps, and sporadic naps of less than 20 minutes will not be recorded. The "24-hour sleep monitoring" advertised by the parties is not a constant monitoring of the user's sleep. Therefore, the parties did not accurately and clearly express the sleep monitoring function of the product.
Xiaomi Mi Band 5 NFC Edition
The enterprise investigation information shows that Xiaomi has corrected the relevant content on July 31, 2020. Now enter the relevant page of Xiaomi's official website, we can see that the official introduction of Xiaomi 5 NFC version said that "support 24-hour intelligent heart rate monitoring, can vibrate reminders when the heart rate is too high", and has "more professional sleep monitoring", upgrading sleep analysis technology, the accuracy rate is increased by 40% again, can professionally interpret the sleep special offer total energy, and provide scientific advice to help you improve your sleep status.