At this year's Tokyo Olympic Games, the Chinese women's basketball team advanced to the top 8 as the first in the group, and the women's three-person basketball won the bronze medal.
But if you ask who is in the women's basketball lineup with the bronze medal everyone, it is estimated that even most basketball fans will find it difficult to say the full list, right?!
It is Yang Shuyu, Wang Lili, Zhang Zhiting and Wan Jiyuan.
This is the current situation of women's basketball, even if they enter the top 8 and get medals, few people can still remember them, think of them, let alone pay attention.
In 2020, due to the epidemic, the CBA and the WCBA were once suspended, and after many efforts, the CBA resumed playing, but the WCBA canceled the season. At that time, the official statement was that the impact of the epidemic coupled with the approaching time of the preliminary round of the National Games and the advance of the next season's game plan.
Although the official did not say it explicitly, we all know that the real reason behind it is that the women's basketball league is forced to make sacrifices because of its lack of influence.
Because the CBA at least has fans waiting, chasing, urging, asking when the game will resume, and even the audience of the season ticket to defend their rights.
But from the suspension to the cancellation of the WCBA season, not many people were affected except the players themselves. The extent of this is about the collapse of the house, but there are no casualties.
Because the attention is not high, the degree of commercialization of WCBA is very low, there are few sponsors, the ticket revenue is not high, and the advertising revenue is close to nothing. Therefore, many women's basketball players only earn a few thousand yuan a month, and the marginal players may only have a minimum of about 3,000. Although there will also be winning bonuses, it is also a drop in the bucket.
It is estimated that many aiqing here have higher incomes than women's basketball girls, right?
In fact, many women's basketball girls to have height, to have a figure, if you choose to take the model road, even if it is just a hard photo model can not go to the catwalk, it is estimated that it is much better than the current income, and even find a nine-to-five job is estimated to be better than now. But because of love, adhere to the most bitter training, endure injuries, play silently, after retiring, it is possible to fall ill, the evening scene is desolate.
Before the Tokyo Olympics, the women's basketball team only had 2 endorsements, one of which was Nike, since 1996, Nike has been a sponsor of the women's basketball team, and in 2018 Nike and the women's basketball team renewed their contract for 10 years, so many years of silent support is not easy.
Compared with the women's volleyball team that received soft advertising endorsements during the Olympic Games, the attention of the women's basketball team, which is also excellent, is really weak.
Therefore, the emergence of Yang Shuyu in this year's Olympic Games has really brought great encouragement to the women's basketball team.
The women's three-person basketball Chinese team can finally win the bronze medal, which has a lot to do with Yang Shuyu's excellent performance, coupled with Yang Shuyu's lively personality and handsome appearance, Yang Shuyu once became the top of the Chinese basketball circle after the Olympic Games.
Yang Shuyu's sister, Yang Liwei, is also a member of the Chinese team at this year's Olympic Games. When Yang Shuyu was interviewed, he once said that his sister Yang Liwei is her guide on the road of basketball and the person she admires, and they work together and make progress together. Both sisters are members of the Guangdong team, and I feel that the attention of the Guangdong women's basketball team should rise sharply this year.
At the 2016 Rio Olympic Games, Zhang Jike's exit from the circle brought unprecedented attention to table tennis, and tickets for the table tennis super were once difficult to find.
Many times, one person can change an industry. Why the NBA has become the most influential basketball league in the world today is not unrelated to Michael Jordan.
The emergence of Yang Shuyu will also bring attention to the Chinese women's basketball team, if these concerns can eventually be converted into profits, such as tickets, advertising, sponsorship and other aspects of income increase, so that the team investors taste the sweetness, in order to invest more, forming a virtuous circle.
This is why I support Yang Shuyu to receive JORDAN brand endorsement, and even hope to emerge more Yang Shuyu, more brands like JORDAN who are willing to look at women's basketball players, and it is really too difficult for female basketball players to take on a serious endorsement.
And the JORDAN brand, the first-line sports brands, support, investment and influence of the sports industry are indeed there.
People who like basketball, no one does not know JORDAN, and people who have not been exposed to basketball have a deeper understanding of basketball culture because of JORDAN's products or advertisements.
Of course, the JORDAN brand has also helped a lot for the growth of China's young generation of players: not only the JORDAN China High School Basketball League All-Star Game, which provides a platform for elite young players to show themselves; it has also organized the "High School Basketball Star Rui Team" to compete in the United States, giving players a valuable opportunity to communicate and compete on the international stage.
When it comes to domestic street basketball games, it is estimated that many people will think of "Sunset Dongdan", right? The street ball tournament, which is now renamed "Dongdan", has been held for 10 years, making Dongdan a holy place for Chinese street ball, and there is also JORDAN behind these.
I believe that Guo Allen, the first Chinese player signed by the JORDAN brand, is not unfamiliar to everyone. Since the signing of the contract, the brand has launched a number of exclusive shoes for it, which has helped Guo Allen enhance his international influence to a large extent.
Therefore, we have reason to believe that with the JORDAN brand endorsement, Yang Shuyu will be more out of the circle, and Yang Shuyu out of the circle can bring higher attention to the women's basketball team, and there is attention to promote the development of the entire industry.
A very realistic thing, in the market economy environment, whether an industry can develop and what degree of development can be developed depends largely on the degree of commercialization. To put it bluntly, playing is also a job for the sake of dreams and for income. Only when the average income of the industry is raised, the industry will have hope and more people will invest in the industry.
If Yang Shuyu can gain fame and fortune, as a positive example, she can inspire more people to devote themselves to the women's basketball industry, and the Chinese women's basketball team can also be more promising.
Yang Shuyu has said that her ultimate dream is to stand on the world's highest podium with the Chinese women's basketball team and enhance the influence of the Chinese women's basketball team in the world.
We also hope that her dream will come true soon.